Clearlaw

90 Seconds: How CLOs Can Borrow the CMO Playbook From cost center to strategic powerhouse: the CMO's journey shows a path to the CLO's true potential In a recent webinar an intriguing parallel emerged between the evolution of Chief Marketing Officers (CMOs) and the potential future of Chief Legal Officers (CLOs). Hear the 90-second playbook video 👇 Here's how CLOs can borrow the CMO's playbook: 1. From Cost Center to Strategic Asset ↳ Like marketing departments of old, legal teams are often seen as necessary expenses. But CMOs flipped the script. CLOs can do the same by leveraging data to showcase their strategic value. 2. Embrace the Power of Data ↳ CMOs rose to prominence by harnessing digital analytics. CLOs can follow suit, using contract data and legal analytics to drive executive-level decisions and demonstrate tangible business impact. 3. Connect Actions to Outcomes ↳ Marketing's ability to link activities directly to sales revolutionized its perceived value. Legal must now show how its work impacts business objectives, risk mitigation, and overall company performance. 4. Lead the Tech Revolution ↳ Just as tools like Google Analytics transformed marketing, AI and legal tech solutions are set to revolutionize legal operations. CLOs must champion these technologies to unlock new strategic capabilities. 5. Speak the Language of Business ↳ Successful CMOs translate marketing metrics into business outcomes. General counsel and legal leaders must do the same, moving beyond legal jargon to communicate in terms that resonate with other executives. 6. Shift from Reactive to Proactive ↳ Top CMOs shape business strategy rather than just execute campaigns. CLOs and chief counsel have the same opportunity to evolve from risk mitigators to strategic advisors influencing business direction. 7. Invest in the Right Tools ↳ CMOs advocated for marketing technology investments. CLOs must now champion adoption of legal tech solutions that provide the data and insights needed to elevate their role. ~~ The legal industry stands at a pivotal moment CMOs did it - now its time for the CLOs to embrace the lessons CLOs must transform their departments from cost centers into vital drivers of business success and innovation. ~~ Ready to pull off the C-suite playbook heist? It's time for CLOs to steal the spotlight Your move, counselor. ~~ Full webinar link in the comments below Brendan Raybuck, Gary Wheeler, MBA, Clearlaw & Swiftwater & Company ~~ Danish 🔅 Guiding Legal Teams to Strategic and Operational Excellence 🔅 Trusted Advisor to General Counsel | Keynote Speaker

Thank you Marc Doucette and the Koho Consulting team. #clm #ai #futureoflegalwork #legalops

20 minutes from this exciting webinar on big data and insights within contracts. If you have historical contracts and don't comprehensively know what is in them, you could miss 8 figure opportunities to help your business. #clm #ai #legaltech https://lnkd.in/gAv3wMQ4

If I showed you HOW to add 10% more to your bottom line this quarter, would you say no? If you said, No, then 🛑 No need to read further If you DID NOT say no! Then register for the webinar and read below later! ~~~~~~~ But, if you are like any other CEO, CFO, CRO, CPO, CLO, Investor, or CHRO who is working to boost their profits or extract more from existing resources, then register for the webinar below Many businesses write contracts and forget about them because its a pain to get anything useful out of the piece of paper BUT, necessity is the mother of invention SO, when COVID hit and you could not sell more, or could not get rid of your non-performing suppliers, or had to make structural changes to your organization THE ONLY THING WE COULD DO WAS to go, find, and look at those same contracts! AND, WHAT DID WE FIND? **THE ANSWERS** But it still remains true, it is very hard to find the answers in contracts! I remember my CRO asking legal whose prices could they raise? which kickstarted a two week activity to get the actual answers Our clients at Swiftwater & Company are asking the same questions We are helping them establish centers of excellence for contracts that are not only managing the paper but also answering business qs. HOW? We have hired the smartest legal and business professionals to help you and we are arming them with the best workflow and AI technology to scale the service HOW TO WIN THIS QUARTER? In this session, we discuss how & why we discovered Clearlaw where Brendan and Jordan had created a technology which makes us all look smart at Quarter-End! So join us in the session See you there! -Danish + Gary Wheeler, MBA https://lnkd.in/giB5jZuU

This Wednesday is our conversation on contractual data. If you are a GC or Legal Ops professional who seeks to demonstrate the immense value legal can be to the business as a whole, this will be a deeply exciting discussion for you. Thanks to Danish Butt, Gary Wheeler, MBA, and the rest of the Swiftwater & Company team for having me. https://lnkd.in/gWDDiPFi

Reminder- our CRO, Brendan Raybuck, is joining the Swiftwater & Company team, led by Danish Butt and Gary Wheeler, MBA to discuss how structured data is the future contract intelligence and how the structure unlocks the Hidden Gems that can transform the way your legal team operates. #contractintelligence #clm #ai https://lnkd.in/gAv3wMQ4

Excited to join our friends Swiftwater & Company, Danish Butt and Gary Wheeler, MBA for this exciting webinar. The IACCM report states that companies bleed 9% of revenue due to poor contract lifecycle management. Come find out all the hidden contractual insights you could potentially be missed out on. #ai #clm #legalops https://lnkd.in/gAv3wMQ4

Another blog in our series on contractual data uses outside of legal departments. #clm #ai #contractdata https://lnkd.in/gTzbp7sn

Fourth in our series of blogs on how deep contractual data can be leveraged by business units outside of legal. Today we focus on procurement. #clm #legaltech https://lnkd.in/gTzbp7sn