Clif Bar

As a leader in organic and the first kid's snack bar brand to be Climate Neutral Certified, Zbar has proudly joined forces with nonprofit KABOOM! by committing a $1M partnership to help communities nationwide build nature-based playspaces for kids, focusing on areas that are lacking access to green space or opportunities for outdoor recreation. On average, children in the U.S. spend only 7 minutes each day engaged in unstructured outdoor play and nearly 30 million kids live farther than a 10-minute walk from the nearest park. Additionally, traditional playgrounds and schoolyards can often act as "heat islands'' making kids’ outdoor playtime dangerously warm. The multi-year contribution will support KABOOM!'s goals to increase play equity for children across the U.S, and create more sustainable playspaces by investing in research and new programming focused on climate-forward playground design. We loved hosting the first outdoor play Design Jam Day in partnership with KABOOM! where we turned rocks and sticks into endless possibilities with the help of our imaginations and reimagined outdoor playspaces. Learn more about our partnership with KABOOM! here: https://lnkd.in/gZz6RKZf

🎉 Happy (early) Birthday to our incredible partner, Sophia Smith! Your dedication and hard work inspire us all. We'll be cheering you on from the sidelines tomorrow! ⚽✨ #USA 

Honored to support these young athletes on their tennis journeys with Frances Tiafoe and USTA Foundation! Here's to serving up dreams and building a brighter future together. 🎾 ✨

Since 1999, CLIF BAR has been supporting the work of Breast Cancer Prevention Partners (BCPP) whose mission is to identify and eliminate our exposure to toxic chemicals and radiation linked to breast cancer and other cancers. One of the ways that we have supported them over the years is through their Climb Against the Odds in beautiful Mount Shasta, CA, by sending two CLIF BAR volunteer climbers each year to raise money and reach the summit in honor of breast cancer prevention. Each climb is an amazing and empowering experience where participants get to challenge themselves to reach new heights on Mount Shasta, a 14,179 foot peak in the Cascade Mountain Range, while raising funds to continue Breast Cancer Prevention Partners' great research and work being done. We’re incredibly proud of our 2024 climbers, Leah Iocco and Natasha Fernandez, for their commitment, fundraising efforts and support of the cause!

This week we welcomed Kevin Murphy as the new Clif Bar and King Arthur Baking Company Endowed Chair in Organic Grain Breeding and Innovation at the Washington State Breadlab. Dr. Murphy’s extensive background collaborating with farmers and organizations in western Washington, establishing WSU’s organic wheat breeding program, and personal love of breeding grains, is just a glimpse at why we’re so proud to have him on board. Kevin will be taking over the role from his mentor and our previous endowed chair, Dr. Stephen Jones who launched the Breadlab in 2011. Dr. Jones will continue to work in research, germplasm commercialization, and policy at the Burlington, Washington lab. We thank Stephen for his incredible partnership and inspiring vision, and welcome Kevin as he leads us in our continuous pursuit of our mission. Learn more at https://lnkd.in/gYm5aYu4

To honor Juneteenth 2024, on June 19, with our partner Outdoor Afro, we encourage local communities, partners, and supporters to spend time in nature - whether a nearby public beach, pool, or lake - and to reflect on Outdoor Afro’s 2024 campaign "Freedom to Access Water." We invite you to join us in commemorating freedom, asking: “What does freedom in the outdoors mean to me?” As a main topic of reflection for Juneteenth 2024, we join Outdoor Afro in remembering the 2.5 years of delayed freedom enslaved Black people in Galveston, Texas experienced after the signing of the Emancipation Proclamation on January 1, 1863. To learn more, visit https://lnkd.in/gFkgUX7c For more than a decade now, we have been proud to support Outdoor Afro initiatives that further inspire people to go outdoors and reconnect with local waterways, including the national not-for-profit’s annual Making Waves swim program which has launched for this summer. This year, the program aims to fund swim lessons for over 1,000 Black kids and caregivers. #OutdoorAfro #Juneteenth #Freedom #JuneteenthWithOutdoorAfro #MakingWaves #BlackHistory

Let’s all come together during Global Running Week! We’d like to shout out &Mother, a non-profit organization we’re proud to support. &Mother is dedicated to breaking the barriers that limit a woman’s choice to pursue and thrive in both career and motherhood. The organization was founded in 2020 by champion runner and Olympic Bronze Medalist Alysia Montaño — who earned the moniker “The Pregnant Runner” when she famously competed in the 2014 U.S. Track & Field Championships while 8 months pregnant. On Saturday, June 8th, we’ll be sponsoring &Mother’s 4th annual MomForward5K (plus Mile and Kids Dash) in Berkeley, CA. This race demonstrates what moms are capable of when fully supported with basic family provisions like childcare, a Kids Zone, and private lactation spaces. &Mother advocates for these said standards to be incorporated into all athletic events to make them more inclusive of moms. Come walk or run with us in the Bay on June 8, or participate virtually anywhere you support moms from now until June 9. If you’re not able to participate, you can donate to one of their many programs supporting mothers, maternal wellness education, event standardization, and lifting up the stories of real women that are changing the narrative around motherhood. To learn more about &Mother's mission and purpose visit their website here: &mother (andmother.org). For 20% off MomForward5K registration, use code: CLIFBAR20

Last week for #OrganicWeek, we put our running shoes and CLIF products to the test in our ongoing efforts to advocate for organic farming. In partnership with the Organic Trade Association, we hosted walkers and runners for a Loop the Lincoln 5K event in Washington DC to help support the OTA's organic advocacy work on Capitol Hill. The event was a great opportunity to connect with organic industry leaders and to educate legislators and their staff on our shared #FarmBill priorities. Learn more at https://lnkd.in/gHXkjyeT

For more than 20 years, a significant part of our investment in organic sourcing has been working with farmers to support and advocate for transformational organic farming practices. We are grateful to our long-time partners like the Jura Family who have joined us on our journey and helped champion the benefits of organic farming. Watch the video below to learn more about the Jura family’s inspiring story and how they are making a meaningful impact on people and the planet. Together, we’re creating a more sustainable future for generations to come. For more information on our commitment and investments to organic systems, visit https://lnkd.in/gDbxE8rN

In honor of #OrganicWeek, CLIF is committed to shining a light on organic farming. Today’s video is the second in our Organic Series and provides insight into the need and purpose for organic research to help organic farmers address their biggest challenges. Along with our funding partners, CLIF BAR has invested $10M in five Organic Research Endowments at leading land grant universities, planting the seeds for long-term positive impact to our food system. Our goal is to inspire other brands to make similar investments so that organic farmers and sustainable agriculture practices can continue to thrive. We are committed to making transformational changes together. Learn more about CLIF BAR’s organic commitments at  https://lnkd.in/gDbxE8rN