Close

sharing content in sales emails is a waste of space. prove us wrong? (or right)

In episode 766, I interview Steli Efti, co-founder of Close, about his long, successful journey in SaaS. We cover co-founder relationships, launching new pricing, and making new content. Check out the rest of the episode 👇  https://lnkd.in/g5ez-ufQ

the thing speaks for itself. 😌 happy to have you back egelloC Corporation Tony Le!

Which company makes the fastest sales calls in B2B SaaS? 🏆 Sprout Social, Inc. We tested 25 companies from G2’s list of the Best Software for Small Businesses, submitting demo forms and tracking the time it took for someone to call us. Sales calls are a competitive advantage, so we wanted to see how quickly we could get a human on the phone to help. Our winner uses a unique approach that gives them an edge. After you submit a demo form on the Sprout Social site, you have two buttons to click: 1) Call me now or 2) Schedule a meeting. We clicked “Call me now,” and they weren’t kidding—they called in SECONDS. (Yes, it was a real human, not AI!) We were also impressed with Birdeye. While most companies sent automated confirmation emails as a first touch, an SDR from Birdeye replied via phone, email, *and* SMS just one minute after submitting the form. We loved their multi-channel hustle! Check out the full rankings below. What else would you want us to analyze next time we do an undercover sales experiment?

We 7x'ed our calls and closed 32% more deals, all by fixing a common mistake For years, we treated our free trials like most PLG teams do—let users explore, send some emails, hope they convert. Then we asked: What if we actually talked to them? So we ran a 90-day experiment: call new trials fast, keep it simple, and figure out what they really needed to make a decision. Here’s what happened: ✅ 598% increase in calls ✅ 32% more deals closed ✅ Faster qualification = more time spent on real buyers The kicker: Many of these deals wouldn’t have closed without a quick call. Some users just needed clarity. Some were comparing tools. Others didn’t realize they had a problem we could solve. The takeaway: PLG doesn’t mean "hands-off." If you’ve got trial users who show any interest, talk to them. Fast. Your bottom line will thank you. Get the full breakdown in the comments.

sales reps when they can't find the lead info they need in their CRM

Is it called Salesforce because you have to force sales people to use it? 🤔 Getting reps to update their CRM has been a battle since the dawn of time. People say things like, "Reps hate data!"  "They don't know how to use the data!"  "They're not taught how to leverage it all!" Nah. That’s not the problem. Salespeople hate manual data entry—always have, always will. You can’t just force reps to do more of it and expect it to stick. No matter how much you tell them it’ll help them make more money, most will avoid it like the plague. Sellers love the hunt. The competition, the deal-making, the relationship building. They thrive on energy, conversations, and action. But meticulous, repetitive tasks? That’s like asking a shark to enjoy swimming in a bathtub. The solution: Eliminate as much of the manual work as possible. Your CRM should help with this. ;) Data should be:  ✔️ Essential, strategic, and long-lasting ✔️ Directly tied to helping them close more deals ✔️ Minimal—think 5 minutes, not 20 AI and automation should do the heavy lifting so reps can focus on what they do best—selling! Most teams don’t think about this. They just dump data tasks on reps and wonder why adoption fails. Don’t be that team. Be smart about what you ask of your salespeople, or expect them to ignore it. Agree or disagree? 

How fast do the biggest names in B2B SaaS call their prospects? We tested 25 companies from G2’s list of Best Software for Small Businesses—submitting demo requests and tracking how long it took to speak to a human. Any guesses on which company was fastest to pick up the phone? ⏳ 📞 We'll share the results later this week! PS. The first person to guess correctly will get a little treat 🍪

the will to live leaving my body when I have to clean up my CRM data

AI should knock the bullshit out of sales — NOT your human touch 💥 Robot power and human power can co-exist peacefully in sales. Desiree Echevarria demos AI Call Assistant, our latest robot-powered feature built for human-powered sales. Your sales team can ditch note-taking forever because every call in Close is: 🤖 Transcribed automatically (and actually easy to read) 🤖 Recorded and searchable by keyword  🤖 Summarized for quick reference  🤖 Saved in the CRM—no manual entry required Call down lead lists at record speed, have better conversations with prospects, and close more deals. Let the robots handle the work that drains your sales team’s time and energy so they can focus on building human relationships. 💪