Closed Loop, Inc

Granular Google Ads structures are holding your campaigns back in 2024. Why? Broader structures feed Google’s machine learning more data, making optimizations more effective. When campaigns and ad groups are too granular, Google lacks the data to show meaningful results. It’s not 2015. The platform has changed, and so has how we manage it. Consolidation is most effective when: 👉 Campaigns and ad groups are organized based on a common theme to increase the volume of metrics and provide smart bidding with relevant data. 👉 Individual assets in Responsive Search Ads (RSAs) receive higher impressions. 👉 Campaigns are optimized for conversions further down the sales funnel, where the most significant performance improvements occur. My advice for advertisers: ✔️ Don’t get stuck in the past; being overly granular isn’t always better. Our clients have seen improved results when we go broader. ✔️ Ensure you provide Google with the correct data and set up accurate, value-based bidding strategies. ✔️ Trust the machine learning process. When executed correctly, performance will improve. Please read my full thoughts and leave your feedback! The link is in the comments. #ppcchat #googleads #ppc cc Closed Loop, Inc

As Google continues to evolve, the brands that embrace smarter, more efficient account structures will thrive. The days of micromanaging keywords and bids are over—success lies in consolidation. 🔑 Learn why campaign consolidation is important, especially in this age of machine learning, with our paid search expert Matthew Umbro in this article here: https://lnkd.in/eR8ztDFq #PPC #PaidSearch #GoogleAds #DigitalAdvertising

In the age of AI, it’s easy to set your campaigns on autopilot and forget about the tiny details. But those tiny details can sneak up and throw a wrench in your Google Ads performance. 🔧 Enter automated rules. While not a new concept, they’re your secret weapon. They work behind the scenes, catching things like disapproved ads and campaigns restricted by bid strategies before they cause chaos. Think of them as the safety net you didn’t know you needed. In his latest post for Practical Ecommerce, our paid search expert, Matthew Umbro, shares 4 simple automated rules to help you spot issues early—before they become bigger problems: https://lnkd.in/g_DqSuYS #ppcchat #googleads

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We're thrilled to announce our sponsorship of Women in Revenue, a fantastic organization dedicated to advancing women's careers in revenue-generating roles in sales, marketing, customer success and revenue operations. ✨ This partnership aligns perfectly with our values of empowerment and professional growth. Thank you, Women in Revenue, for your impactful work. We're proud to be part of a community that's shaping the future of women in business. #WomenInRevenue #ProfessionalDevelopment #B2BMarketing #DiversityAndInclusion #DigitalAdvertising

Video is king, but is your creative compelling enough to stand out? At Closed Loop, we've seen firsthand how high-quality video can be a game-changer for Awareness campaigns. One of our clients recently launched new video assets created by our in-house team for their Inbound & ABM campaigns—and the results speak for themselves. ➡ Inbound ENT+ Awareness Targets: Our video creative outperformed platform benchmarks with a 71% higher CTR. ➡ Inbound Competitive Targets: We drove a 200% higher CTR and a 70% higher VTR than platform benchmarks. ➡ ABX Pre-Awareness: Closed Loop video creative drove 100% higher CTR compared to platform benchmarks. It’s a clear reminder—high-quality video content plays a key role in performance & sets the best campaigns apart. If your video strategy needs a refresh, let’s connect.

Let’s make full-funnel digital advertising and creative production a success in 2025 ✨ ⬇️

Just how much are you limiting your potential by not investing in your brand? According to Bain & Co, you're effectively limiting yourself to only about 20% of the total market. Why? Because 86% of B2B buyers start their journey with a list of brands in mind. And 92% that start with a list in mind, choose a brand from that list. Invest in your brand, get on that initial list and you'll see the payback in your demand gen. Closed Loop, Inc

3 Trends Shaping Marketing Analytics Right Now 📈 🔍 👇 If you’re navigating the complexities of marketing analytics, these trends and concerns should be on your radar: 1️⃣ Media Mix Modeling: A game-changer for budget allocation—but it’s not for everyone. Is it right for your strategy? 2️⃣ AI: It’s hyped, but is it delivering the deep insights you need? 3️⃣ Data Integrity: Trust in your data partnerships is non-negotiable. Are you covered? Get the full scoop on these trends in this article by Caille O'Leary, Closed Loop Director of Business Intelligence: 👉 Read Article Here: https://lnkd.in/eFkSiSgG #MarketingAnalytics #MMM #AI #DataTrust #CMO #DigitalAdvertising #DigitalMarketing

Did you know that Closed Loop offers an in-house video production for brands looking to bring creative ideas to life? Check out some BTS with our team! ⬇️