Refine Labs

Everyone put on your Marketing hat and settle in for a new episode of Snacks! Sidney Waterfall is back in the pantry to talk about the Inbound Buying Experience! Today she covers how to operationalize an approach to refining the experience for your customers, and core KPIs for effective measurement. https://lnkd.in/gqUGWdCg

If you keep doing things just because it's the way they've always been done, you're limiting your own potential. Alice de Courcy joined Chris in February for our second Expert Session of the year to talk about the way they scaled Cognism's Demand Engine. In this clip, Alice talks about having to shift her strategy away from Lead Gen. Full episode on the Stacking Growth feed!

Major career growth comes from being the least knowledgable person in the room. Never be afraid to ask questions. #RefineStudio

I get so excited to post these every month, because the talent here at Refine Labs is just next level. I had pulled up my template during the All Hands today, ready to fill in the details of our June Team Value Award Winner so I could get a post out this afternoon and highlight their amazing work, and was completely shocked and grateful to get to type my own name into the card. So please allow me a little bit of a perspective switch here, coming out from behind the brand. I came to Refine Labs after 13 years in education and a decade of Side-Hustle Content Creation. I feel grateful every day for the opportunities I've had here and the insane amount that I've learned from working with the aforementioned next-level talent. The real truth is that this team has empowered me to grow in ways I've never thought possible, to solve problems in new and exciting ways, and to take ownership of a new career with joy and constant new inspiration. Thanks, Refine Labs team, for everything. -Stephanie Crugnola

It can feel impossible to stand out in the muddier and muddier waters of paid search, but Ryan O. is back for one more snack to help! In this episode he covers unique ways to craft copy and images to stand out, how to effectively manage budget, and how to balance other programs to make the most of your paid search program. ▶ https://lnkd.in/gjpDMRxg

Beat the summer heat by spending a cool lunch hour with Chris Walker and our July Expert: Tom Wentworth! They'll be talking about Go-To-Market Programs and Marketing ROI, giving their unique insights, and answering all of your questions! Tuesday July 23, 11am CT. Registration 🔗 below!

"Community is the Trojan Horse for Content Strategy" We've had 6 months of Expert Sessions this year, and are having a blast revisiting them for release on the Stacking Growth Podcast feed. This gem of insight from Dave Gerhardt 5️⃣ is just one little nugget from a packed session. What's the best piece of feedback you've learned from someone in your community that helped refine your content?

Our website shows you how to work with us and hosts a gallery of finished ads... ...but what happens between those two end points? Our Creative Team at Refine Studio put together a glimpse of the process that you don't typically get to see, filling in the details between start and final ad set. Any questions? Thread them below and our team will hop in to answer!

"usually, people get to save money" 👆 If that teaser isn't enough for you to jump into today's Snacksisode, I'm not sure what could be! Ryan O. is back to chat through what to do with the results once you've run a paid search audit, acting on insights, recommended frequency, and how to identify gaps and opportunities for future growth. https://lnkd.in/gtRVVahV

"The market doesn't really care...how the sausage gets made, they just care that the sausage gets made" If you missed our Expert Session with Kyle Coleman last month, here's a little nugget from the full hour's insight he and Chris brought on Marketing in Competitive Categories.