CMO Room

UGG® is turning up the heat this Autumn/Winter 2024 with their vibrant "Feels Like UGG" #campaign, a celebration of #diversity, #innovation, and self-expression. Set against the dynamic backdrop of Seoul, this campaign features a star-studded cast including HANNI, Alex Consani, and Young Mazino, each embodying the brand's ethos of confidence and creativity. #Innovation Meets #Diversity The "Feels Like UGG" campaign is a testament to UGG's commitment to #inclusivity and innovation. By bringing together a diverse group of creatives, the campaign highlights how individual #expression can inspire and connect communities worldwide. This initiative not only showcases UGG's iconic products but also celebrates the unique #stories and talents of its cast members, from Alex Consani's trailblazing modeling career to Young Mazino's breakout role in Netflix's "BEEF." Check out UGG's journey of #creativity and connection, and see how the "Feels Like UGG" campaign is setting a new standard for #brand #engagement and community building. #FeelsLikeUGG #UGGSeason #AutumnWinter2024

As the back-to-school shopping season kicks off, EDO's latest report reveals the power players in Department Store #advertising on #Convergent #TV. Key Highlights: --Top Performers: Walmart, Target, and Old Navy are the most effective advertisers, with Walmart's ads driving 144% more #consumer #engagement than the category average. --Engagement Hotspots: Nebraska, Utah, and Ohio lead in viewer engagement, while Wyoming, New Mexico, and North Dakota show room for growth. --Demographic Insights: #Women aged 55-64 and #Men aged 18-24 are most responsive to these #ads. In a world where #streaming reigns supreme, understanding where and how your ads resonate is crucial. EDO's insights empower #advertisers to fine-tune their #strategies for maximum ROI. Dive into the highlights of the #report to elevate your Convergent TV ad #campaigns and connect with consumers when it matters most. #Advertising #MarketingInsights #ConvergentTV #BackToSchool #CMORoom #insights #Ads #Campaigns

Mars Inc., the beloved maker of M&M's and Snickers, is in advanced talks to acquire Kellanova, the powerhouse behind Cheez-It and Pringles, in a potential $27 billion deal. This could be one of the largest transactions in the #packaged #food sector, signaling a seismic shift in the industry landscape. In this article, we cover: --What does Mars' potential #acquisition of Kellanova mean for both companies? --How could this deal impact the broader #snack industry? --What are the potential #regulatory challenges and industry-wide implications? As Shaziah Singh, Counsel at Nixon Peabody LLP, aptly puts it, "This acquisition would not only bolster Mars' portfolio but also signal a #rebound in M&A activity within the #food and #beverage sector." Stay tuned as we watch this potential game-changer unfold! #Mars #Kellanova #MergersAndAcquisitions #FoodIndustry #SnackIndustry #BusinessNews #MarketTrends

Last week, members of AdMedia embarked on a unique voyage at the historic Moshulu in Philadelphia, transforming this storied vessel into a hub of creativity and forward-thinking at the latest CMO Room event. Moshulu, with its rich history and iconic presence, provided the perfect metaphor for our journey in marketing and advertising. Just as this grand ship has navigated the seas, our industry navigates the ever-changing tides of consumer behavior and technological advancements. Throughout the evening, they explored uncharted waters together, discussing innovative strategies and sharing insights that will help steer our brands towards new horizons. The conversations were as deep and vast as the ocean itself, covering everything from cutting-edge digital campaigns to the importance of authentic storytelling in building brand loyalty. Being on Moshulu reminds us of the importance of resilience and adaptability. Just as a skilled captain must adjust the sails to the wind, we too must remain agile, ready to pivot our strategies in response to market shifts. A bit thank you to Amy Kauffman for making this happen, and to everyone who attended. Your passion and creativity are the winds that propel us forward. Here’s to continuing our journey together, navigating the seas of innovation and charting new courses in the world of marketing and advertising. Attendees: Andy Cotten | Frank Pappalardi | David D. Ruiz #CMORoom #MarketingInnovation #Moshulu #Philadelphia #Marketing #Advertising #Networking #AdMedia

A warm thanks to everyone who joined our #Philadelphia CMO Room event & dinner aboard the #Moshulu ship in Penn's Landing! The city skyline provided a stunning backdrop for insightful #discussions and #relationship building to end cap the MediaPost #pharma and #health conference. And to all of those who navigated travel hiccups – your efforts to attend were truly appreciated. A special shoutout to AdMedia for sponsoring this extraordinary evening. Your support elevated our experience and strengthened industry bonds. Missed this time? Stay tuned for our next gathering – we're already looking forward to it! May Le Nate Velazquez Kevin Vanover Frank Pappalardi Andy Cotten David D. Ruiz #CMO #PharmaMktg #NetworkingEvents #IndustryCollaboration #marketing #advertsing #digital

Join Us for an Unforgettable Evening at the Philadelphia CMO Room! Our first-ever Philadelphia event and dinner takes place aboard the historic Moshulu ship this Thursday. This exclusive gathering of chief #marketing officers and industry #leaders promises an evening of unparalleled networking, insightful discussions, and exquisite dining. The Philadelphia CMO Room event follows closely on the heels of MediaPost's Brand Insider Summit #Pharma & #Health in the Poconos, making it the perfect opportunity to continue the momentum of industry insights and connections. Fun Facts About #Moshulu: -Built in 1904, Moshulu is the world’s oldest and largest square-rigged sailing vessel still afloat. - Featured in iconic films such as #Rocky and The #Godfather Part II. - Seized by pirates during WWII and later transformed into an upscale restaurant and event venue. Request your invitation today and secure your spot for an unforgettable evening at the Philadelphia CMO Room!

What an incredible evening at the LA CMO Room event last night! It was fantastic to meet everyone and get to know you all both professionally and personally. The energy, insights, and connections made were truly inspiring. A huge thank you to all who attended and contributed to the vibrant discussions. We are so glad you could join the community we are building. (And patience with the flash on my phone, but the poses were on point!) Let's stay connected and continue to grow together through our fabulous sponsor AdMedia and the CMO Room. Looking forward to seeing you all at future events! #CMORoom #Networking #MarketingLeaders #CommunityBuilding #AdMedia RPA Lamps Plus The Walt Disney Company Taco Bell Levi Strauss & Co. MXXN Amazon Viking Comcast Herbalife Vallarta Supermarkets #perchLA Starcom Knauf Fanfix AdMedia

Oracle's exit from the ad tech arena marks the end of a $4B experiment. What does this mean for the future of data-driven #marketing? Key Implications: -Consolidation in the adtech landscape -Increased focus on privacy-compliant solutions -Shift towards first-party #data strategies -Growing importance of contextual targeting and AI-powered solutions -Need for more integrated #adtech stacks #AdTech #DigitalMarketing #CMOInsights #Privacy #Innovation

Impossible Foods' new #brand strategy & #partnership with competitive hot dog eating icon Joey Chestnut is serving a sizzling twist this Independence Day. Joey "The Jaws" Chestnut's is trading his Coney Island crown for a Fort Bliss showdown this holiday. No Nathan's Famous contest? No problem. The hot dog hero's taking on the troops in a 5-minute battle royale that'll have 15,000 fans cheering. Impossible's new plant-based hot dog is hitting the grills this Fourth of July, making this pairing a perfectly timed event. Impossible's #branding and #campaign is redefining how we view meat alternatives. They're not just changing the game; they're flipping the whole table. Who's ready to watch this brand revolution unfold? It's a feast for the eyes and a lesson in #disruptive #marketing. Happy Fourth of July! #ImpossibleFourth #MarketingRevolution #BrandInnovation #4thofjuly #CPG #impossible #joeychestnut #hotdogeatingcontest #netflix

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