Coalition for Content Provenance and Authenticity (C2PA)

It's about TIME! #ContentCredentials continues its main character energy with this recognition as one of the best inventions of 2024. I am incredibly proud of the work that the Coalition for Content Provenance and Authenticity (C2PA) has done to publish a standard that brings transparency to the digital ecosystem. With glass-to-glass implementations on the open web, platforms, and owned channels, Content Credentials provides a scaled content provenance solution. Special thanks to Rishi Mulgund and Katie Williams at Haleon and Tiffani Sossei, Jennifer Brain-Mennes, and Michael Lampert at Mondelēz International for piloting the first advertising use cases and honing the best practices for the commercial side of the ecosystem. Up next is a push to reach critical mass of adoption and a achieve a future where content provenance is part of digital literacy. https://lnkd.in/dQknhQMa Adam Buhler Andrew Jenks Katie Zoller Sarah McGee Russ Lynn Andy Parsons Leonard Rosenthol Madeleine Burr Santiago Lyon Pia Blumenthal Mounir Ibrahim Maggie Munts Jules Cassano Clement Wolf K. Gretchen Greene Bruce MacCormack Judy Parnall Jeremy Kahn Emmanuelle Saliba Maurice Turner Paul Barnes BSc (Hons) Erin Barratt Cassidy Bereskin Claire Leibowicz

💡 TIME recognized the Coalition for Content Provenance and Authenticity (C2PA)'s #ContentCredentials standard as a top invention of 2024! We are proud to be acknowledged among global innovators for our mission to position content provenance as a way to promote a healthy digital ecosystem. Adobe, Amazon, BBC, Google, Intel Corporation, Meta, Microsoft, OpenAI, Publicis Groupe, Sony, Truepic

YouTube now supports #ContentCredentials for authentic and unedited C2PA-compliant videos on its platform. The "How this content was made" disclosure signifies that verification technology was used to confirm the video's origin and that its audio and visuals have not been altered.   Truepic uploaded the first authentically captured video on YouTube with Content Credentials. This breakthrough is made possible by Google's implementation of Content Credentials based on the #C2PA open standard, creating more opportunities for everyday consumers to experience this valuable technology online today.   Learn more here: https://lnkd.in/eeBp7wNp   #DigitalTransparency #ContentAuthenticity

Join us at next week's Oxford Generative AI Summit for a much anticipated fireside chat: In Conversation with TikTok and Publicis Groupe: Leaders at the Intersection of Culture and Content Authenticity in the Generative AI Era This session is generously sponsored by the Coalition for Content Provenance and Authenticity (C2PA). Join industry leaders Ray Lansigan, EVP, Corporate Communications, Publicis Digital Experience, and Maurice Turner, Technical Policy Lead, TikTok, as they dissect the complexities of responsible AI and dive deep into the evolving landscape of digital content, exploring the challenges and opportunities presented by generative AI. As members of the Coalition for Content Provenance and Authenticity (C2PA) with implementations of #ContentCredentials, Ray and Maurice will share their perspective on maintaining the health of the digital ecosystem.

Adobe has launched a free web app that allows creators to attach Content Credentials to their digital work. This "nutrition label" helps creators protect their work, show attribution, and better connect with their audiences online. C2PA #ContentCredentials provide secure metadata, making it easier and more accessible to share provenance information.

Microsoft's Content Integrity Suite is designed to bring more transparency to online content. These tools include #ContentCredentials, which help creators and consumers trace the origin and history of digital media, ensuring authenticity and combating misinformation. By partnering with journalists, election organizations, and legislators, Microsoft aims to promote #responsibleAI usage, especially in sensitive areas like elections, where deepfakes can cause significant harm. For more details, you can read the full article here: https://lnkd.in/g7ZgPHaK

The C2PA partnered with the Embassy of France in the United States to host an international briefing at La Maison Française in Washington, D.C, today. The briefing underscored the importance of authenticity and transparency in digital content as essential for combating risks associated with #AI. Stakeholders from the public and private sectors across the international community gathered to discuss the C2PA #ContentCredentials standard and its role in mitigating these risks. Read the press release to learn more: https://lnkd.in/e2DSPatZ

Cutting-edge C2PA implementations were spotted at #IBC2024 this year! Here's a quick snapshot of what was on display: ➟ European Broadcasting Union (EBU): C2PA workflow, demonstrating an end-to-end, multi-vendor solution from capture and editing to signing, verification, and display. Partners include BBC, WDR, Adobe, Truepic, G&L, and netTrek. ➟ EZDRM: A POC showing how combining C2PA signing with CMCD data can allow a service provider to identify legitimate or pirated viewing sessions and allow content owners to determine the desired course of action to address the threat. ➟ G&L Systemhaus & Truepic: G&L & Truepic presented the first authentically streamed media for C2PA compliance tailored for European broadcasters. ➟ IPTC: The International Press Telecommunications Council (IPTC) has announced Phase 1 of the IPTC Verified News Publishers List at the International Broadcast Convention (IBC). ➟ Media Cluster Norway: Project Reynir with presentations from Mimir, Vizrt, Cutting Room, Fonn Group, and Wolftech—leading C2PA implementations from Norway's West Coast. ➟ NHK: A prototype video player with C2PA provenance verification, allowing real-time verification of content provenance while watching VOD streaming. —— Andrew Jenks | Andy Parsons | Judy Parnall | Jules Cassano | Nick Brown | Sherif Hanna | Brendan Quinn | Helge O. Svela

Over the coming months, Google will integrate the latest version of C2PA #ContentCredentials into Search and Ads. The "About this image" feature will provide context on images created or edited using AI tools, while C2PA metadata will be used to inform ad policy enforcement. Additionally, Google is exploring ways to relay #C2PA information on YouTube and will validate content authenticity using the forthcoming C2PA Trust list.    More here: https://lnkd.in/ef38_ye8

We're delighted to share that Amazon has joined the #C2PA as a steering committee member. Amazon will begin attaching Content Credentials to Titan Image Generator v1 and v2, and incorporate them into AWS Elemental MediaConvert. Amazon's adoption of #ContentCredentials in AI-generated images and video services is a testament to our shared mission for greater transparency in digital content. Together, we're making significant strides towards a more authentic digital ecosystem. Read the announcement: https://lnkd.in/gy4e3EwY