Commsor 🦕

You’ve probably seen “sales is broken” or “the SDR role is dead”... Which leads to the question: So, what's next? Our partners at Commsor 🦕 are leading the next (go-to-network) evolution in sales are our partners at Commsor 🦕 - and doing so with the help of many featured Wednesday Women executives. Next Tuesday, you can dive into this topic in a tactical way with featured women Hannah Ajikawo (CEO & Founder of Revenue Funnel), Christina Brady (CEO & Founder of Luster), team Commsor 🦕 and more. October 22nd at 1pm ET / 10am PT We'll see you there. 👉 https://hubs.ly/Q02Sc4Zn0 *** p.s. It's easy to find women leaders like Hannah and Christina with the Wednesday Women Directory --- nobody's got an excuse any longer for hosting a "manel." ***p.p.s. Our friends at Commsor would like to clarify that they are in-fact NOT calling the sales team “dummies”, but rather referencing the popular 'for dummies' book series whose tagline is “learning made easy”, to emphasize how manageable it is to get started with #GTN.

Marketers will get diminishing returns unless they surround buyers with trusted voices. 📣 Seen "influencer marketing" around? Remember this 👇: Your buyer goes through a journey with your company. Along that journey, there are 28 points of influence (CC: Jay McBain!) 80-90% of the decision is made before reaching your company (CC: Gartner) You have direct control over ~4 of those touchpoints. The other 24? Well, that's the network. 🛑 You could ignore engaging with the network (and operate in a silo from the ecosystem you hope to serve). Or... 🟢 You can strategically engage with those other 24 touchpoints and the hundreds of thousands of individuals and companies that can impact your buyer. And it's not a one and done... it should be core to your business to engage in this way for purely one, shining, bright, reason: 𝐕𝐀𝐋𝐔𝐄 𝐅𝐎𝐑 𝐓𝐇𝐄 𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑 By engaging with the ecosystem intentionally, you will be forced to produce increased value. Isn't that the reason you're in business, anyways? The benefit is that you'll get 2x (or more) of the reach, with 50% (or less) of the resources required. 🤝 PARTNERED MARKETING = 👆2 x (REACH) + 👇 50% x (RESOURCES) Are you telling me you don't want more for less? That's what every board is talking about these days anyways 🙄 ---------- We teamed up with Chelsea Castle, Nick Bennett, Corrina Owens, Christina Le and so many more to make this tactical guide. If you’d like access to the playbook before it goes public on our site, consider registering for Commsor 🦕's Friendsgiving for Marketers on Nov 20th at the link below, and you’ll receive the entire playbook in your confirmation email! Register here 👉 https://hubs.ly/Q02Ty0G30

We're not Judy's Family Cafe. And we're not selling warm pancakes. 🥞 But we do wanna show you how to get warm leads without changing your entire sales process. The Go-to-Network for Dummies webinar is happening next Tuesday, October 22nd! Register here so you can make more money to buy pancakes 🥞 https://lnkd.in/eQCuWFxj

Me after people give “advice”: Ok, but how EXACTLY can I do that? I’m tired of fluffy, substanceless GTM advice. I want deep, technical, and specific “Here’s how I did it, and you can too.” Less advice, and more “precise execution,” in the words of my friend Rayna van Beuzekom 🦕 That’s why I’m excited to be featured in Commsor 🦕’s latest tactical marketing playbook. I’m featured alongside Nick Bennett, CCO and Co-founder at TACK and champion of people-first GTM. Together, we break down exactly how to start your own influencer marketing program: - Knowing if #influencermarketing is for you - When is the right time to start - Finding the right influencers - How to pay them - Scheduling content - Obstacles you can expect - What to measure Etc etc. You can also learn about #community from Joshua Bailey 🦕⛵️ and Christina Le … #partnerships from Will Taylor 🤝 and Alexander J. Buckles … content marketing from Chelsea Castle and Amber Rhodes 🖤 … and much more! We’re bringing down to earth, tactical playbooks for to the marketing masses. This is modern, collaborative GTM. Register here to get your copy right now! https://lnkd.in/e3Z9CsMX #marketing #gotonetwork

New content drop. It ain't no boring ebook. Well, technically it is a PDF. 😂 But when you see it and read it, it's going to make you smile and teach you a few new things. I've had the opportunity to work with the Commsor 🦕 team for the last 15 months. And I've been working with ben regier 🦕 on this book for a few months. I can unequivocally say that this has been one of the most fun things I've helped create since the MQL is Dead. IYKYK Drop me a 🦕 in the comments if you want a copy. p.s. we got another one coming right behind it. Just in time for Christmas. Ho ho ho!

Despite a growing understanding that the old content marketing playbook is broken, most companies are still unsure how to move in a new direction. – We're still consulting page 1 of the SERP to determine what our content should look like. – We're still looking at SEO search volume to determine viable topics. – We're still relying on search-related metrics to prove our value. I'm not suggesting that these actions are wrong or that we should stop doing them. But I firmly believe this is not where you begin. These steps are now a much smaller phase in a larger, more thoughtful content-creation process. Creating content that stands out and drives results requires problem marketing: does your content consistently showcase that you understand and empathize with the problem you solve better than anyone else? The best way to do that is to create expert-driven content and leverage your network. This is precisely what Commsor 🦕's Go-to-Network playbook is all about. They're dropping their next installment in this series, filled with how-to's and insights from myself and others like 📸 Pete Vomocil, Corrina Owens, Christina Le, Nick Bennett, Joshua Bailey 🦕⛵️, Will Taylor 🤝, and more. Check out Chapter 5 to learn how to leverage your network to create expert-driven content— insights from me and Content Queen Amber Rhodes 🖤. If you’d like access to the playbook before it goes public on the Commsor website, consider registering for Commsor 🦕's Friendsgiving for Marketers on November 20th at the link below. You’ll receive the entire playbook in your confirmation email. PS. Huge shoutout to ben regier 🦕 and the Commsor team for a beautifully executed piece of expert-driven content. 😉

I UNO-reversed ben regier 🦕 and he doesn't even know it 😏 A while ago, Ben asked if I would contribute to a content piece he was working on for Commsor 🦕 and I said yes (but not for the reason you'd think) I don't consider myself a SME, so I was like sure I'll yap a little while and you can take or leave it... but I just wanna witness you at work. Because Ben is The Real Deal™️ content marketer. He's a natural, super creative and humble and seriously talented. And I just wanna be in the room where it happens to witness how Commsor does content so well. gotcha, bud 🙂↔️ ANYWAY, the next installment of Commsor’s Go-to-Network playbook series is here! 👉 This is a whopping 40+ page guide filled with how-to’s and insights from myself and other contributors that will help you build warm, sustainable revenue through the networks that already surround your business. Where do I fit in here? I share a section with the inimitable Chelsea Castle (the stuff of dreams) to talk about using GTN to create better content. If you’d like access to the playbook before it goes public register for Commsor’s Friendsgiving for Marketers event on Nov 20th to get the full playbook in your confirmation email! 🦃 gobble gobble it up at: https://hubs.ly/Q02Ty0G30

Marketers, the new Go-to-Network playbook from Commsor is here! This 30+ page guide is packed with insights and strategies to help you activate the networks around your business to create sustainable revenue. I’m excited to share that I contributed to pages 30 to 34 alongside the awesome Josh Norris 🐦🔥, where we dive into Using Influencers to Get In Front of the Right Buyers/Accounts. We explore how influencer marketing can amplify trust and accelerate your goals. Huge props to everyone that contributed, ya'll crushed it. Mark Kilens, 📸 Pete Vomocil , Joshua Bailey 🦕⛵️, Christina Le, Will Taylor 🤝, Chelsea Castle, Amber Rhodes 🖤, Christian Jakenfelds, Corrina Owens, and Alexander J. Buckles! Want early access? Register for Commsor 🦕’s Friendsgiving for Marketers event on Nov 20th and get the full playbook in your confirmation email! [Register Here] 👉 https://hubs.ly/Q02Ty0G30

The Go-to-Network for Marketer's playbook is live! And to celebrate I posted a screenshot of Rayna van Beuzekom 🦕 saying "precision execution" in her latest video talking about the contents of the playbook. ANYWAYS - Go-to-Network for Marketers is a 40+ page guide filled with how-to’s and insights that will help you build warm, sustainable pipeline through the networks that already surround your business. 🍋 As you jump into the content, you will be joined by our mascot Bronto Benny (iykyk) 🍋 You'll find QR codes you can scan to listen to audio clips from some of the contributors like Corrina Owens, Josh Norris 🐦🔥, Nick Bennett, Chelsea Castle, Christina Le, and Amber Rhodes 🖤 🍋 And of course, go watch Rayna's video version of the playbook, complete with lemons and lemon-colored glasses (which can be found on Commsor's YouTube channel) Want access to the playbook RIGHT NOW before it goes public on the Commsor 🦕 website? Register for Commsor 🦕's Friendsgiving for Marketers on November 20th (an event dedicated to discussing the details of the playbook) at the link below, and you’ll receive the entire playbook in your confirmation email! Register & get immediate access to the playbook 👉 https://lu.ma/kanw1z14

Marketers, are you feeling this tectonic shift? From more=more, to being asked to do more without more... it's just not sustainable Super stoked for the next Commsor 🦕 Go-to-Network playbook and proud of all the work ben put into it Learn from the brilliant Christina Le, Chelsea Castle, and MANY more about the shift towards go-to-network for marketers (all while getting to look at beautiful Gerhard art) Check out the video version below, or get a free PDF copy by signing up for our Nov. 20 webinar :) https://lnkd.in/em_MXDrp