Confluence Arts Solutions

Here are some simple ways to help build your organization’s content library, even when you feel like it’s not your forte! If you work in a small arts organization, everyone can pitch in to creating content for social media!

If you work in a small arts organization, you probably know how hard it is to keep up with social media. If everyone adds capturing a few small pieces of content to their to-do list, your organization will gather plenty of footage to use for social media #artsmarketing #artsadmin #nonprofitarts #performingarts #artsorganization

The October 2024 Edition of This Month in Arts Marketing has arrived! This month is packed with discussion all about the patron experience in person and online, and ticket pricing options and strategies.

Sales are slow across the board right now - this is why it's crucial to have a plan in place for discounting!

Once your tickets have been sold it’s easy to think that your work is done and you don’t need to worry about any more marketing or communications, but that couldn’t be further from the truth. The pre-show and post-show messages to your ticket buyers are the most critical is making them repeat attendees. Per industry leader Litmus, the return on investment with email marketing is unmatched, with an average of $36 for every $1 spent!

When it comes to arts organizations' organic social media, it's OK to try new things! As long as you're staying true to your brand and your mission, finding unique ways to share your art on social media can (and should) be fun! Don't stress too much about high production value or perfection - it's about connecting with your audience and giving them a taste of what makes your organization special.

In case you missed it, you can watch the replay of our workshop presented with Arts Services Inc. (ASI): Mapping an Arts Marketing Campaign Watch the Replay from September 10th Click the link below to see gain insights into planning your announcements, discounts, emails, social media posts, paid advertising, and website updates well in advance. This session will help you avoid last-minute decisions, ensuring your marketing efforts are timely and effective. By establishing a calendar-centric long-term communication strategy, you’ll inspire and inform your audience, leading to earlier ticket sales.

In September's installment of This Month In Arts Marketing Lynette, Megan, and Mel share their current favorite pieces of content!

This webinar was a blast! Thank you for sharing!!

Your website will never be “done”. It should be a living hub of information that is being continuously updated and made as accessible as possible to the user. So you can free yourself of the notion that it’s a huge task to be completed, and make the time to update it as your calendar allows!