Conspiracy of Love

How The Washing Machine Project And Whirlpool Foundation Help Women Gain Independence For millions around the world, washing clothes is a physically demanding and time-consuming task. Navjot Sawhney, founder of The Washing Machine Project, is dedicated to changing that. His incredible organization designs, manufactures, and distributes manual washing machines for people living in remote, low-income, and displaced communities worldwide. Read the full interview via the link in the comments. #ConspiracyOfLove #MakeNoSmallPlans #GoodIsTheNewCool

The Second Mountain: How Kirk Souder Guides Leaders To Their Next Ascent There frequently comes a moment in the lives and vocations of high-impact leaders when they realize they’ve reached the goals they originally set out to achieve—usually ones with audacious meaning, aliveness, and impact. But instead of feeling fulfilled, they sense a new possibility emerging—one filled with meaning, energy, and a drive to create something even more significant. It’s what David Brooks calls The Second Mountain. The phenomenal coach Kirk Souder M.A. and Afdhel Aziz caught up to talk about the work he does with leaders at this pivotal moment—helping them navigate the shift from success to significance, from external achievement to something deeper. Read the full interview via the link in the comments below. #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove

Hello, Canada friends! We're excited to share that our very own Afdhel Aziz is heading to Ottawa this Wednesday to speak at CSAE Tete-a-Tete 2025. He’ll be diving into "The Power of Purpose"—a conversation you won't want to miss. Tickets are selling fast, so be sure to secure yours now. Check out the details below! #GoodIsTheNewCool #MakeNoSmallPlans #ConspiracyOfLove

Conscious Business in the Age of Trump: Purpose Doesn’t Have to Be Political How do you continue to do the work of Purpose in this politically charged atmosphere? In our book Good Is the New Cool: Guide to Conscious Business, one of the central principles is “Purpose Doesn’t Have to Be Political.”   Discover some practical strategies on how to navigate this moment—and continue to create a positive impact in the world. #GoodIsTheNewCool #MakeNoSmallPlans #Purpose

Our Purpose Trilogy Is Officially Here! Today’s the day! Our books—Good Is the New Cool: Guide to Meaningful Marketing and Good Is the New Cool: Guide to Conscious Business—are officially available for order. Updated to reflect the ever-evolving world of purpose-driven impact, they now join Good Is the New Cool: Guide to Personal Purpose to complete our Purpose Trilogy—a roadmap for brands, businesses, and individuals committed to creating meaningful change. A heartfelt thank you to our publisher, Wiley, for helping bring this vision to life. Order your copies now (see the link in comments bellow) and be part of the movement! #GoodIsTheNewCool #Purpose #ConspiracyOfLove

Introducing Good is the New Cool....a creative company making stories that fill the Hope Gap - and spark courageous action. We're going to be focusing our energies on putting positive stories of optimism, innovation and solutions into the world. When the world feels full of despair, joy is a catalyst for change to happen. Join us at: www.goodisthenewcool.com #GoodIsTheNewCool #ConspiracyOfLove #ThePowerOfPurpose

Announcing Good Is the New Cool - A Creative Company This week, we’re delighted to announce something we’ve been working on in stealth mode for the past year. For the past seven years, our consultancy Conspiracy of Love has been proud to work with the world’s leading companies like The Gap, Sephora, Adidas and many others to help unlock the power of business as a force for good. But we believe that culture has as big a role to play in shaping the world as capitalism. So we’re relaunching Good is the New Cool as a creative company - with the Purpose of creating ’Stories that Fill the Hope Gap.’ We’ll be making branded content with progressive brands and leading media companies - watch this space for announcements to come. Our new website is a first step, collecting so many stories from around the world of inspiring human beings changing the world for the better. You can check it out via the link in the comments - and we’d love to hear from you if you’d like to collaborate with us! #GoodIsTheNewCool #ConspiracyOfLove #ThePowerOfPurpose #MakeNoSmallPlans

Building Climate Resilience Through Technology: An Interview With Gayatri Roshan, Founder Of Dashboard.Earth In the face of accelerating climate chaos, Gayatri Roshan has made it her mission to turn anxiety into action. Through her innovative platform, Dashboard.Earth, Roshan is revolutionizing the way individuals and communities engage with climate adaptation. In her recent interview with Afdhel Aziz, she reflects on her journey from filmmaker to tech entrepreneur, sharing how her personal experiences and professional insights inspired her to create a solution that connects people, technology, and tangible climate outcomes. Check the full interview with Gayatri in the comment below. #GoodIsTheNewCool #ConspiracyOfLove #ClimateAction

How Airiva Is Unleashing Wind Power Through Beautiful Design What if renewable energy didn’t just power your building but elevated its design? That’s the bold vision behind AIRIVA, a company rethinking wind power. Co-founded by tech entrepreneur Jeff Stone and visionary designer Joe Doucet, Airiva integrates sleek, modular wind turbines into urban architecture—celebrating them as part of the aesthetic rather than hiding them. Afdhel Aziz recently caught up with them to discuss their innovative approach. Find out more in the link in the comments below. #GoodIsTheNewCool #ConspiracyOfLove #MakeNoSmallPlans

How NationSwell Is Catalyzing Impact Through Collaboration And Purpose-Driven Leadership In the world of purpose-driven business, few organizations exemplify leadership and impact as clearly as NationSwell. Founded as a B-Corp, NationSwell is a force for social, economic, and environmental progress. Its mission? To empower impact leaders across sectors with the community, support, and capabilities they need to accelerate their work and drive systemic change. Greg Behrman, CEO of NationSwell, recently sat down with Afdhel Aziz and shared the organization’s purpose and vision and how it tackles some of today’s most pressing challenges through collaboration and innovation. Discover more via the link in the comment below. #ConspiracyOfLove #GoodIsTheNewCool #Impact