Consumer Brands Association

We are excited to announce that Melissa Hockstad will be the next president and CEO of Consumer Brands Association, joining us from the American Cleaning Institute (ACI). We look forward to welcoming Melissa in January 2025, and continuing the positive momentum of the association and the CPG industry. “It’s an honor to be chosen to lead a dynamic industry that is directly enhancing consumers’ lives by making safe, affordable and convenient products,” said Hockstad. “I look forward to continuing the work of the talented team at Consumer Brands and representing America’s most loved and trusted brands.” Read the full press release here: https://lnkd.in/epTDXY-A

Catching up on content! I was thrilled to attend the Consumer Brands Association CPG Summit earlier this month with industry leaders talking about the trends shaping the CPG industry. PwC was honored to be the executive sponsor of such an incredible event. We had 36 hours full of opportunities for more than 150 CPG CEOs and industry executives in Colorado Springs to engage, converse and learn. A few key highlights: -Barbra Bukovac, Paul Blase, Samrat Sharma, Carla DeSantis and Ben Zelinsky hosted a session and panel on "Reinvent & Grow: Embrace the Challenge and Prepare for Radical Transformation". Attendees were instantly engaged in thinking differently about growth, what is possible, how our organizations will generate revenue in the future, the capabilities needed to succeed, and the need for speed to market! - The CPG industry has an incredible impact — employing 10% of the country and contributing 10% of GDP. The CPG industry’s brands sustain and enrich our lives! - Mike Ross presented to the group about the deal market, including the importance of reshaping your portfolio and being "deal ready"! - Alison Furman and Mike Ross facilitated a deals discussion with two amazing CEOs on lessons learned and the importance of culture and preparedness. Thank you to Stacy Papadopoulos, Genna Gent, Rhonda Bentz Bozzella, and Mario Grande for your collaboration and partnership to make this event such a success. A final a huge thanks to the amazing team of partners, leaders and friends that made this a success!

On Thursday morning, Dan Shaul, the Missouri Grocers Association Executive State Director, was honored with the CBA Excellence in Government Affairs Award presented by Greg Costa from the Consumer Brands Association. This award recognizes Dan's dedication and impactful work in advocating for the grocery industry. Congratulations Dan! Well deserved!!

New Report: Unveiling the backbone of the U.S. Economy – the incredible impact of the CPG industry I’m thrilled to share a comprehensive report that the Consumer Brands Association published this week with findings from PwC about the Consumer Packaged Goods (CPG) industry’s significant impact on the U.S. economy. Here are some key highlights: 🏛️ Cornerstone of the Economy: The CPG industry is the largest manufacturing employer in the U.S. Contributing a remarkable $2.5 trillion to the U.S. economy, almost 10% of the nation’s GDP - that’s more than the entire GDP of Canada! 👥 Widespread Employment: Supporting a staggering 22.3 million jobs across America, nearly three times the population of New York City, and generating $1.5 trillion in labor income. 📈Employment Driver: The CPG industry accounts for 10.5% of total U.S. employment – that’s more than one in 10 American jobs, reinforcing economic stability across the nation. 💼Wage Growth Commitment: With a 30% increase in direct industry wages over the past five years, a clear commitment to #ESG and fair compensation. ➡️ Dive into the full report and learn more about the CPG industry’s contributions to the American economy here: https://lnkd.in/ehnXc4Jd #CPGIndustryImpact #EconomicGrowth #MadeInAmerica #Employment #PwC #ConsumerBrandsAssociation #Innovation #CommunityImpact #EconomicStability #FutureofFood Rhonda Bentz Bozzella Stacy Papadopoulos Kathie Vu Mario Grande Brian Crane Carla DeSantis Barbra Bukovac Katrina Carrizales Samrat Sharma Mike Ross Ben Zelinsky Paul Blase Paul Leinwand Nigel Smith Jennifer Hennessey Taylor Turano (Cramer)

#DYK? The CPG industry supports 22.3 million jobs across America – from scientists and farmers to truckers and retailers. That's more than 1 in 10 American Jobs! This vital industry plays a huge role in powering the U.S. economy. #CPGIndustryImpact Learn more about the economic impact of the CPG industry here: https://lnkd.in/eGATXB2F 

After 36 hours of engaging discussions and learning among over 150 CPG CEOs and industry executives, we have spent the past week reflecting on the exciting outcomes of the #2024CPGSummit. Here are a few highlights: ➡️ Fostering an environment where industry leaders could gather to discuss issues and spark innovation. ➡️ Launching our CPG Industry Economic Impact Report we did in partnership with PwC, which highlights the industry's significant contributions to the U.S. economy. ➡️ Introducing our new CEO and President, Melissa Hockstad. It was a jam-packed event, and we are already looking forward to next year! To learn more about all the happenings at this year's CPG Summit, read the blog by our EVP of Industry Engagement, Genna Gent, here: https://lnkd.in/ee3Zfi28

From our hometown of Oakland to our other locations in California as well as in West Virginia, Georgia, North Carolina and 14 other U.S. states, we make a positive impact on people’s lives through our trusted brands that include Clorox, Glad, Hidden Valley and more. We’re also proud to be part of an industry that supports 22.3 million jobs and contributes $2.5 trillion to the U.S. economy — nearly 10% of the GDP. Read the new Consumer Brands Association report documenting how the consumer packaged goods industry is an important driver of the U.S. economy: https://lnkd.in/gX_4uYn7 #CPGIndustryImpact #CPG #Manufacturing

Another Consumer Brands Association CPG Summit in the books! This year's event gave us new opportunities to be creative with our stage design, messaging, and even a speakeasy. Really loved bringing these ideas to life, all while delivering the same first-class service our C-Suite attendees expect and value. Such a joy to work alongside the talented Ashley Krieger, Michael Rosenberg, Kyle Huie and Genna Gent again; as well as welcome Stephanie Neves, Olivia Cipriano, Jonathon Bridgeman, Mario Grande and Kathie Vu to the planning crew! Special shout out to Linda Lucki CMP, Alison Lynch, Warren Kuchel, Ian Wagreich, Fay Gallagher Christenson, CMP, DES and the rest of our vendor team for being such great partners.

Despite my unfortunate outfit choice of a green dress in a green chair, I thoroughly enjoyed chatting with Kristi Weaver from McKinsey & Company at the Consumer Brands Association #CPGSummit. I was honored to share how PepsiCo Foods North America is staying consumer centric in our decision-making, reshaping our product portfolio to adapt to changing lifestyles and how we’re evolving from a Commercial perspective to be our customers' best partners.   A huge thank you to Kristi and the Consumer Brands Association for having me. It was a great summit to connect with some of our greatest industry partners!

Industry Impact. Last week I traveled with our leaders of Growth and Operations to Colorado for the Consumer Brands Association #CPGSummit and Board meeting. It was a three days of fellowship and learning on topics like the economy, geopolitical trends, AI, the American consumer and, most importantly, where Consumer Packaged Goods companies can join together to be part of the solution to the many challenges ahead. The learning (even if the outlook for the short term politically is frightening) was top notch and I returned home with many ideas to share with our TEAm here at Milo's Tea Company, Inc. Today, I want to share some incredible facts about our industry with you: 📦 CPG is 10.5% of the total US employment - this means 1 in 10 jobs in America are in the CPG industry. That's 22.3M American jobs (or 3x the population of New York City). 🥣 We are the largest manufacturing employer in America - these are good jobs, with great benefits all of which contribute in some way to the many loved household brands that power the American consumers' every day. 🥫 We contribute $2.5 Trillion to the GDP - that's 10% of the national GDP! ☕ We contribute $1.5 Trillion Dollars in total salaries, wages and benefits which is a 30% increase in wages over the last 5 years. And, for every CPG job, there are an additional 7.3 jobs created in the economy. (Source: https://lnkd.in/ggNtvcjp) It was enriching to be with so many industry leaders for learning and great conversations - and it was extra sweet to be with two leaders on my TEAm for fellowship and lots of laughs. How are you leaning into your industry and making time for learning and impact with your team? #DrinkMilos #BrewingALegacy