Convert.com

🚀 CRO Month has kicked off! We’re launching an action-packed month filled with insights, learning, and community-building. Watch the video by our official ambassadors John Ostrowski & Marina Ostrowski to get a sneak peek into what’s lined up for the CRO community this November! 🎙️ CRO Case Study Panel Discussion: Learn how to create CRO case studies that are transparent, insightful, and professional. Moderated by Deborah O'Malley, with contributions from Simon Girardin, Carlos Trujillo, and Claire More, this session will set a new standard for case study excellence. 📊 Month-Long Data Challenge: Packed with actionable tips and insights, our challenge is now running in 15-day segments to make space for the invaluable advice from May Chin, Sundar Swaminathan, Hugo Wilson (Conversion), and Ryan Levander. 🌟 Speak Up to Uplevel Contest: A big shoutout to all our incredible participants who are showing up to share insights and shape the future of CRO! #wie #convertXwie #speakup - Rising Stars: Taylor Tseng, Shilpa Bharti, Lucy Fabian, Haliena Brown., Parmeet Kaur, Lene Hessilt Kjær, Veronika Morozová, Alyssa Denise Balmes, Atisha Banjare, Caroline Brewer, Marinell Falcón, Viivika Lumberg, Ninsiima Rukandema - Experienced Contributors: Georgiana Hunter-Cozens, Carmen Albisteanu, Steph Le Prevost, Ekaterina Gamsriegler, Rosie Hoggmascall, Ioana Iordache, Christine Bookless, Laura Robinson 📱 Prizes for Engagement: The top participant will take home the brand new iPhone 16 Pro Max, with Amazon gift cards for runners-up! To win, all you need to do is follow Convert.com, engage, and learn throughout CRO Month. It’s all about raising the bar for experimentation knowledge while supporting each other. We can’t wait to see what this month brings. Jump in and let’s make this a November to remember! 🎯 #CROMonth #BeBetterNovember #Optimization #Learning #Convert

Last chance to join 150+ optimizers for an exclusive panel on case studies! 📣 Done well, CRO case studies can inspire, educate, and bring real value to the community. But creating impactful, transparent case studies takes more than just sharing results - it’s about showing the “how” behind the numbers and respecting the complexity of each test. 🗓 Date: October 30, 2024 🕒 Time: 11:00 AM EST 🎥 Replay available (Q&A included!) What’s on the Agenda? - Making statistics accessible in case studies - Sharing an adaptable case study template for all experience levels - Addressing NDAs and privacy when publishing results - Setting high standards in CRO while fostering an inclusive, supportive community Meet the Experts: Moderated by Deborah O'Malley (GuessTheTest), with insights from Simon Girardin (ConversionAdvocates), Carlos Trujillo (Speero), and Claire More (Enavi). This session is a must for agencies and CRO professionals looking to build credibility and share thought leadership. ➡️ Don’t miss out! Register here: https://lnkd.in/dbHPwEBr #Convert #CRO #CaseStudies #Experimentation #Optimization #Learning

CRO isn’t just about numbers, it’s about fostering a community where everyone can learn and grow without fear of judgment. Calling people out isn’t the solution - creating a supportive space for everyone to do better is. 🎥 In this video snippet, Kelly Wortham shares why she launched an “ask-anything” channel and her commitment to keeping Test & Learn Community (TLC) a bullying-free space. This approach fosters a culture where there are truly no stupid questions — only opportunities to learn and improve together. Here are a few ways we’re encouraging a more supportive and growth-focused CRO community: 🔹 Community Guidelines Setting clear expectations for respectful, growth-oriented feedback. 🔹 Red Flags Resource A list of common CRO case study pitfalls, giving new practitioners guidance without them feeling singled out. 🔹 Mentorship & Safe Learning Spaces Dedicated areas to ask questions, learn from mistakes, and grow in a supportive environment. 🔹 Turning Mistakes into Learning Moments Focusing on improvement rather than criticism, making every experience a chance to learn. 🔹 Clear Labeling for New Voices Encouraging newer practitioners to mark posts as learning opportunities, signaling openness to guidance. 🔹 Critiquing Ideas, Not Individuals Keeping feedback focused on approaches and methods, not people. And if you’re ready for more learning, don’t miss our upcoming panel discussion! We’ll cover best practices for creating case studies that are both transparent and professional, helping raise the standards of CRO with integrity. Deborah O'Malley will moderate, joined by Simon Girardin, Carlos Trujillo, and Claire More. Register here: https://lnkd.in/dbHPwEBr Let’s work together to make CRO a more inclusive space for all. 💙 #CRO #EmpathyInCRO #NoStupidQuestions #LearningTogether #InclusiveGrowt

𝗖𝗥𝗢 𝗡𝗲𝘄𝘀 | 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱𝘂𝗽 | 𝗢𝗰𝘁𝗼𝗯𝗲𝗿, 𝟮𝟴𝘁𝗵 ✨ Speak Up to Uplevel Edition Here are just a few gems we’ve enjoyed so far 💎💎: 💬 80-90% of email problems are caused by poor list hygiene. 👉 Viivika Lumberg: https://lnkd.in/duiVHzaU 💬 Using data-driven design boosted revenue by 17% for a food brand. 👉 Laura Robinson: https://lnkd.in/dGjVfNmJ 💬 CRO therapy tips for brands struggling to connect with users. 👉 Gintarė Forshaw: https://lnkd.in/dnMYYnrF 💬 Losing tests can be gold for insights — here’s why you shouldn’t ignore them. 👉 Steph Le Prevost: https://lnkd.in/dQcrciF2 💬 How LTV analysis can reveal growth opportunities. 👉 Atisha Banjare: https://lnkd.in/dESPNbh6 💬 How to embed brand mission throughout the eCommerce experience. 👉 Natalie A. Thomas: https://lnkd.in/dskUuARK (Natalie isn't in the contest ... But this read is too awesome to not share & celebrate) 💬 Here we see the OG Woman in Experimentation, Deborah O'Malley getting excited about snazzy Convert.com stickers ... request them during CRO Month! 👉 https://lnkd.in/d8AsNtCA As our Speak Up to Uplevel contest continues, we’re thrilled to see such powerful contributions from women in experimentation. This competition is all about amplifying voices, showcasing expertise, and creating a platform for female optimizers to step into the spotlight and inspire the community. What’s up for grabs? 🏆 Prizes for Each Category: - $1,000 cash 💰 - A spot in Erin Weigel’s TLC Learning Group Course – The Good Experimental Design Workshop (valued at $1,000!) 📚 Together, these prizes make up $2,000 for both the Rising Star and Experienced Contributor categories, plus career-changing exposure and networking opportunities. #BeBetterNovember #CROMonth #WomenInExperimentation

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝗗𝗲𝗽𝗹𝗼𝘆: 𝗜𝗻𝘀𝘁𝗮𝗻𝘁 𝗜𝗺𝗽𝗮𝗰𝘁, 𝗡𝗼 𝗖𝗼𝗱𝗲 𝗡𝗲𝗲𝗱𝗲𝗱 ⚡ Busy marketing teams, this one’s for you. Convert Deploy lets you push A/B test winners live, launch seasonal offers, or update critical messaging - all without tapping into dev resources. With Convert Deploy, your site updates are now in your hands, no hard coding required. Imagine the ease of pushing changes in minutes, not days. 🔧 What Makes Convert Deploy Different? 1️⃣ 𝗡𝗼 𝗗𝗲𝘃 𝗗𝗲𝗹𝗮𝘆𝘀: No more waiting in line for dev teams. You can roll out test winners and content updates fast. 2️⃣ 𝗙𝗹𝗮𝘀𝗵 𝗦𝗮𝗹𝗲𝘀 & 𝗨𝗿𝗴𝗲𝗻𝘁 𝗨𝗽𝗱𝗮𝘁𝗲𝘀: Got a new promo or announcement? Deploy it instantly. No scrambling required. 3️⃣ 𝗧𝗮𝗶𝗹𝗼𝗿𝗲𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Easily create personalized site experiences that speak directly to your visitors. With advanced targeting, you control who sees what. 4️⃣ 𝗤𝘂𝗶𝗰𝗸 𝗙𝗶𝘅𝗲𝘀 𝗠𝗮𝗱𝗲 𝗦𝗶𝗺𝗽𝗹𝗲: Fix a typo, update content, or add an expert quote on the fly. Agility at its finest. Ready to save time and act fast on what matters? Start your free trial today - no credit card needed. Say goodbye to delays, and let your team shine with Convert Deploy.

Optimizers, 𝗕𝗲 𝗕𝗲𝘁𝘁𝗲𝗿 𝗡𝗼𝘃𝗲𝗺𝗯𝗲𝗿™ is here 🌟 On the docket this month: 🎙️ We’re kicking things off with an expert panel on case studies: how to do them well & without backlash. Led by Deborah O'Malley, with panelists Simon Girardin (ConversionAdvocates), Carlos Trujillo (Speero) & Claire More (Enavi), they will share the ultimate case study template (for newbies and pros alike). Learn to navigate NDAs, privacy issues, and keep those stats in check. 🌟 The Speak Up to Uplevel challenge for Women in Experimentation — Our clarion call to female optimizers to step into the spotlight & be recognized as a mover & shaker in the field. (Psst... participation might open some pretty sweet doors.) 🧠 21-day data analysis challenge — with Sundar Swaminathan, May Chin, Ryan Levander & Conversion. These are tried & tested tips - straight from the trenches to LinkedIn. Learn to read & interpret data like you've already made (and learned from) a thousand mistakes. Your mission, should you choose to accept: - Follow our LinkedIn page - it’s where the action happens. - Like, comment, and share EVERY post, including this one, to get a head start on your way to the top of the leaderboard. - Share your best November A/B testing story in the comments below. Every action matters, and the more you engage, the higher you climb in Be Better November™! What’s there, you ask? We won’t spoil the surprise here, but think: mentoring, tools, courses, and industry cred that will make your career soar. The higher you go, the sweeter it gets! #BeBetterNovember #CROMonth

🎉 Welcoming Further as our newest Certified Agency Partner! With over 15 years of experience, they specialize in transforming data, cloud technology, and AI into practical strategies that help businesses grow. Their hands-on approach, paired with deep industry knowledge, has earned them the trust of brands like Steelcase and Athenahealth. But what sets Further apart? It’s not just their impressive client roster or the number of successful projects (over 1900!). It’s their hands-on approach to partnership. They don’t just provide solutions—they dive deep into their clients' challenges and offer strategies that make a real difference, transforming how businesses think and operate. At Convert, we believe that a partnership is more than a badge—it’s about growth, shared values, and helping each other excel. 🤝 That’s why we’re thrilled to have Further join us! Their track record speaks volumes, and their dedication to pushing the boundaries of what’s possible aligns perfectly with our mission of empowering businesses through thoughtful experimentation.

🔥 The Speak Up to Uplevel Competition is Underway! Sprint 2 has officially kicked off, and we’re already seeing some fantastic contributions. Participants are stepping up, sharing their insights, and getting ready for a strong round of experimentation and learning. 🙌 Let’s re-visit the incredible prizes: 🏆 Prizes for Each Category: - $1,000 cash 💰 - A seat in Erin Weigel’s TLC Learning Group Course – The Good Experimental Design Workshop (worth $1,000!) 📚 That’s $2,000 in total prizes for both the Rising Star and Experienced Contributor categories! A big shoutout to our talented Sprint #2 participants: ✨ Rising Stars: Taylor Tseng, Shilpa Bharti, Lucy Fabian, Haliena B., Parmeet Kaur, Lene Hessilt Kjær, Veronika Morozová, Alyssa Denise Balmes, Atisha Banjare, Caroline Brewer, Marinell Falcón, Viivika Lumberg, Ninsiima Rukandema 🌟 Experienced Contributors: Georgiana Hunter-Cozens, Carmen Albisteanu, Steph Le Prevost, Ekaterina Gamsriegler, Rosie Hoggmascall, Ioana Iordache, Christine Bookless, Laura Robinson 🏁 Winners will be announced on December 16, 2024 — so there’s plenty of time left to showcase your best work! Keep up the fantastic contributions, and we can’t wait to see what you bring next.

10 mental models for experimentation. Based on 64 interviews with experts. [We've saved you 10+ hours] 🧠 Model 1: The Scientific Method David Stepien describes it as the trunk of the knowledge tree. Kyle Hearnshaw praises it as a tool to humble egos. 🧠 Model 2: The Engine of Continuous Improvement Alex Birkett exemplified this approach by updating experiment systems, post result, with analysis & learning. Georgiana Hunter-Cozens recommends being on the lookout to turn user feedback into actionable insights. 🧠 Model 3: First Principles Thinking Asmir Muminovic aptly describes experimenters as detectives: We uncover small pieces of this big puzzle and form a big picture. 🧠 Model 4: Probabalistic Thinking Uncertainty can’t be eliminated. Marc Uitterhoeve says this is why experimentation is also about reducing the risk of making the wrong changes, rather than just focusing on finding a winner. 🧠 Model 5: Occam's Razor Simplicity is beautiful! Lorik Mullaademi advocates for K.I.S.S - complexity should be minimised, wherever possible. [5 more in the full blog. Link in the comments] Hat-tips to Marcella Sullivan for authoring the piece, Carmen A. for the sharp editing, and Trina Moitra for the idea. 👏

🔮 7 ways merchants are using Mystery Marketing 🔮 ✨ Creating dedicated listings and collections for Mystery SKUs (Shinesty) ✨ Offering bundled variants on these listings (Portland Leather) ✨ Blurred out PDP offers you toggle to reveal (Alex + Ani) ✨ Offer a mystery item (or bundle)  immediately after add-to-cart (Brumate, Corkcicle) ✨ Offer mystery add-ons in cart drawer (Crocs, Puravida) ✨ Mystery deals in checkout (The Perfect Jean) - use with caution! ✨ Mystery welcome discount (various) Mystery products and offers are a trending way to move excess inventory and capture customer intrigue But do they convert? 🤔 You can always find out with a tool like Convert.com (this video’s wonderful sponsor) I spotted these examples months ago (for Ecom Ideas), and checked today to see if they’re still live… 👀⌛ ✅ Shinesty and Portland Leather still sell mystery SKUs, though PL’s updated the product types inside their bundle ❌ Alex + Ani has reverted to regular accessory block ✅ Brumate’s still using their pop-up modal, but ❌ Corkcicle’s dropped it for a regular BOGO promo (at least for the moment) ❌ Crocs has dropped the cart cross-sell but ✅ Puravida’s still going strong ✅ And The Perfect Jean’s still sporting the checkout cross-sell (though this is a risky move) #ecommerce #abtesting #CRO #conversionoptimization #shopify