AB Tasty

Summer FOMO Alert: Level Up Your Skills Before Autumn Comes Summer is in full swing, and our Summer School for Digital Pros is off to an amazing start! Don’t let the season pass you by without seizing the chance to boost your CX skills. We’re diving deep into the hottest e-commerce consumer trends for 2023-2024 and sharing the best practices to supercharge your optimization strategies. 🚀✨ Ready to turn your summer into a learning adventure? Get your summer homework now! 👉 https://bit.ly/3SlXBka

Don't panic...Black Friday is only 100 days away! 😱🗓 Set yourself up to win big this holiday season by getting your e-commerce strategy ready now, or risk missing out on potential profit during the most wonderful time of the year. ✨ Get inspired with 30 e-commerce experiments and personalizations from brands across the globe featured in our fan-favorite e-book “How to Win Big During the E-Commerce Holiday Season”. Grab your copy here ➡️ https://lnkd.in/eRWHZgkU #ecommerce #cxo #blackfriday #cro #experimentation #customerexperience

Feeling the heat of a “Cruel Summer”? We’ve got the perfect remedy for you! Our free Summer School for Digital Pros is back to help you (re-)discover the trends of the year 2024, with study notes, case studies, actionable insights you can apply to your business right now, and of course some surprise prizes! Get ready for some fun in the sun while we handle the rest. Sit back, relax, and let us bring the digital magic to you! 🌞✨ Sign up now 👉 https://bit.ly/3SlXBka #experimentation #CX #learning #summer #optimization

Do you feel stuck playing it safe with experiments? 🚧 In the latest episode of the “1000 Experiments Club” AB Tasty CMO Marylin Montoya talks with Bhavik Patel, Product Analytics & Experimentation Director at LeanConvert, about the value of disruptive testing. As Bhavik says, it's about making the switch from statistically significant to statistically 𝒎𝒆𝒂𝒏𝒊𝒏𝒈𝒇𝒖𝒍. 🔥 Join the conversation! What is the biggest challenge of making the switch from incremental changes to disruptive innovation in experimentation? #podcast #experimentation #cultureofexperimentation #innovation

🌊 Chill and Skill Up This Summer! 😎 Ready to turn your summer holiday into a learning adventure? Join our Summer School for Digital Pros and combine the best of both worlds – fun in the sun and skill upgrade. 📚 What’s on the curriculum: • Weekly Homework: Get the latest digital trends delivered right to your inbox. • Case Studies: Real-world examples to inspire your strategies. • Summer Challenges: Fun games with cool prizes! Don’t let this opportunity pass you by. Get your summer homework now! 👉https://bit.ly/3SlXBka #experimentation #digitalskills #CRO #CX #learning #summer

Entdecke die Geheimnisse einer reibungslosen Customer Journey. 🚀 Erfahre in unserem neuen E-Book, was es braucht, um ein einzigartiges digitales Erlebnis zu schaffen und deine Customer Journey zu optimieren. Wir präsentieren dir die sieben entscheidenden Phasen der Customer Journey und wie du diese optimieren und auf deine Kunden zuschneiden kannst. ✂️ Diese sieben Phasen lauten: 1️⃣ Awareness: Gewinne die Aufmerksamkeit deiner Kunden, zum Beispiel durch personalisierte Begrüßungen. 🫵 2️⃣ Discovery: Befähige deine Kunden zur selbstständigen Suche von Produkten und halte ihre Neugier wach, beispielsweise durch smarte Suchfunktionen. 🔍 3️⃣ Consideration: Hebe die besten Eigenschaften und Charakteristiken deiner Produkte hervor und komm in die engere Auswahl deiner potenziellen Kunden. 🛒 4️⃣ Intent: Verwandle Besucher durch strategische Aktionen in Käufer, beispielsweise durch Promo-Codes oder personalisierte Empfehlungen. 📈 5️⃣ Purchase: Minimiere den Aufwand und stelle eine nahtlose Kaufabwicklung sicher, zum Beispiel durch einen einfachen Bezahlprozess und klare Kommunikation. 💶 6️⃣ Experience: Begleite deine Kunden auch nach dem Kauf und optimiere die Customer Experience bezüglich der Nutzung des Produktes oder Services. 💎 7️⃣ Loyalty: Stärke die Kundenbindung und sichere dir die langfristige Loyalität deiner Kunden. 😍 Mit unserem Content Kit erhältst du neben dem E-Book selbst zusätzlich: Ein Workbook, um das Gelernte durch interaktive Übungen zu personalisieren 📚, ein Use Case Booklet, um aus den Erfolgsgeschichten unserer Kunden zu lernen 💡, sowie Infografiken, um die Reise deiner Kunden zu visualisieren. 🗺️ Lade dir unser E-Book jetzt kostenlos unter folgendem Link herunter: 🔗 https://lnkd.in/eEf7CZQH

Is mobile optimization stressing you out? 📱😵💫 Designing for mobile has unique challenges, leading many brands to focus first on optimizing for desktop. But with 54% of web traffic coming from mobile devices, it’s never been more important to optimize your digital experiences for mobile users. Don’t be intimidated by mobile! Download your copy of the “Mobile Optimization Guide: Tips for Smartphone Survival” today and start transforming your mobile strategy! 🚀 ➡ https://lnkd.in/ekDhXiRZ #mobileoptimization #cro #experimentation

Here Comes the Sun…and Your Summer School for Digital Pros! ☀️ You asked, we delivered! Our Summer School for Digital Pros is back and ready to keep you in the loop, even at the pool. What’s in Your Summer School Homework?  Get two fun and insightful emails per week on the hottest digital trends of 2024, explore real-life case studies of companies optimizing their digital strategies—packed with actionable takeaways, and participate in exciting summer challenges for a chance to win some cool prizes. Don't miss out on this opportunity to stay ahead of the competition. Get your homework now and make this summer your best one yet! 🚀☀️https://bit.ly/3SlXBka

According to Bhavik Patel of LeanConvert, when it comes to experimentation, it's not enough to simply play catch up with the competition. A lasting experimentation strategy relies on being data-driven to determine your "why". "My crystal ball view on that is when that's the mentality – 'We need to catch up with our [competitors]' – it's destined to fail. If the only reason you start doing A/B testing is because you know that Netflix is doing it or Facebook are doing it, or whoever's doing it. And you know your competitor is doing it, it's not gonna stand the test of time." Hear more from Bhavik’s conversation with host and AB Tasty’s CMO Marylin Montoya about the evolution of A/B testing, effective experiment design, and more in the latest episode of the "1000 Experiments Club" podcast. #podcast #experimentation #cultureofexperimentation #innovation #datascience

What does Bhavik Patel of LeanConvert see as the future of experimentation? Shifting your focus from finding the right solutions to finding the right problems. 💡 “We never try to prioritize the problem, because the solution should come afterwards. But we're so hellbent on prioritizing solutions that actually, it's really interesting to take a step back and say, ‘Is this the right problem we're solving?’” he explains. In the latest episode of the “1000 Experiments Club” podcast, AB Tasty CMO Marylin Montoya spoke with Bhavik about experimentation's evolution, disruptive testing's value, and more. 🔥 Head to our blog for more key takeaways from their conversation ⬇ ⬇ ⬇ #podcast #experimentation #cultureofexperimentation #innovation #datascience