Such a great Day 1 having Convincely represent at the eTailConnect Australia'24 summit with the eTail Asia & Australia family. It was great to meet so many of the most senior marketing leaders across Ecommerce & Digital Marketing within some of the largest global brands, and many great relationships were made. Through several Convincely-led roundtable sessions today, the discussions, insights, and takeaways have been incredible - "Utilizing AI as a proactive data source for user engagement and consumer behavior will always sustain growth if leveraged for continuous optimizations and data-driven execution". We look forward to the next set of topics through our sessions tomorrow! #personalization #personalisation #userexperience #conversionrateoptimisation #conversionrateoptimization #CRO #conversions #weareconvincely
The final session of the day brought together our roundtable moderators to share key insights and common threads from the incredible discussions. Here are the top takeaways by Keanu Taylor, Joe Tomal , Eric Bruzek & Amaury Treguer: 1️⃣ Data & AI are at the heart of disruption. You can't escape the impact of AI on strategy—success comes from finding how to complement data with AI to drive optimization. 2️⃣ Strategic Focus matters! Don't act just for the sake of it. Align every move with your most important objective to maximize impact. 3️⃣ Brand & Audience Alignment is key. The sweet spot lies in matching what your brand aims to achieve with what your audience truly values. That’s a wrap on the day’s discussion! Say, is anyone else thirsty from all the talking?😏 😏 😏
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