Copybara

This is long overdue, but I’m popping back on here to officially announce our new name: Copybara! We’re officially live at copybara.com with our new name and logo. 🥳🥳🥳 In case you’re curious, here’s our reasoning: 1. It was popular and very, very memorable. People wrote us comments, they sent us videos, they made us logos and mascots. We got more Copybara content than for all the other names combined (and it wasn’t even close). 2. We could get the .com (hilariously though, not the .ai—a true sign of the times). All it took was a very modest sum and a nerve-wracking process with escrow.com. 3. Whimsy works for us. Our first product was a serious developer tool, and our 404 page was “pets in space” themed anyway. Might as well lean into the team’s personality, since the team is for sure the best part of this company. Thank you to everyone who submitted ideas, voted, and generally cheered us through this. This naming process was way more fun than the last one. As a token of our gratitude, here are the three best things we learned about capybaras from all of you: - They have a theme song (be forewarned, it’s an earworm): https://lnkd.in/e_5fpHkP - They like to take hot baths with yuzus (who doesn’t, really?): https://lnkd.in/e9TP8krh - You can hang out with them at cafes in Japan: https://lnkd.in/e88yTakR

Very excited for our panel this Wednesday featuring some of Boston's best founders innovating within AI! RSVP at the link below to tune into some great insights from Meghan Verena Joyce, Mikey Shulman, Slater Victoroff, Christina Pawlikowski, and Chia Jeng Yang! https://lnkd.in/egUXcDhH

📝🤖 Causal is building an AI workflow automation platform for marketers, empowering teams with AI-Driven copy optimization. 🤖📝 Because Kyle from your marketing agency might be hungover, or is at the very least disinterested, in brainstorming another dozen copy variations for your landing pages. How much does he even really know about your business? It's W12 / Q1 / 2024 & this week in our MGMT Boston startup series we’ve got Causal, a seed stage startup building an AI workflow automation platform for marketers. Causal’s Founders Alexander May, Jeff Palmucci, & Christina Pawlikowski all met at TripAdvisor. As Consumer Product people conducting customer research, they knew (and heard) how hard it was to change product pages for testing. What if the headline was different? What if we changed the copy on that button to say “View Deal”? How about tweaking the layout? Almost 10% of a company’s revenue is spent on marketing. The digital advertising market is now over $60B and growing at over 15% per year. For businesses and marketers who take advantage of new growth tools, it’s a lot of work to build a digital marketing engine that performs well. There is a steady drumbeat of optimization needed to rack up small wins that shouldn’t necessitate Product & Engineering resources. Growth & Marketing teams, particularly those that do a lot of Paid Advertising, spend a lot of their time testing different copy concepts and patching together workflows to deliver consistent results. What if they could put that on autopilot? Causal Labs is building AI copy optimization so marketers can focus on more important priorities like strategy, creative production & brainstorming. Any company that leverages paid advertising as a core part of their growth strategy can leverage Causal. Causal Bandit sits on customer landing pages and in their conversion funnel to help properly sync landing page copy to the advertisements being run. Next, the software tweaks and iterates the pages to generate alternate versions and split traffic without creating new landing pages or integrating external tools. Over time, their product automatically optimizes the landing page based on the learnings gained, generating new copy variations too. The team is in the deployment phase of scaling up their customer base to dozens of customers in 2024. Causal is backed by 186 Ventures, Founder Collective, Pear VC, and notable Angels winning the Emerging Tech Company of the Year at the 2023 New England Venture Capital Association (NEVYs). They’ll be hiring for Sales Engineering & Customer Support help later this year and likely grow the Engineering team too. Operators to Know: -Louis Calisi, Principal Software Engineer -Tony Haenn, VP of Product -Paul Meyerle, Principal Software Engineer If you're interested in learning more, the full post is linked in the comments! And sign up for the newsletter to see who we bring you next week, will you?? #bostontech #startups #AI

Imagine writing an API, but without any formal specification. No OpenAPI, no GraphQL, no other technology to coordinate the client and server. How well would that go? It would be a disaster. So why do many organizations fail to use any formal specification when coordinating systems more complicated than an API call? https://lnkd.in/ejzWrkZz #datacontracts #datamodeling #software

My blog post on Learning to Rank. Let me know what you think! https://lnkd.in/e-kdpZvs