Couple's Coffee

Ok, this feels like a tie to me, so I need your help choosing! Tracy Turner designed these beautiful bags for the new Couple's Coffee Blueberry Flavored Coffee, and I'm torn between the two designs. Typically when we test our product designs on PickFu, there's a clear winner. Not this time! Here are a few highlights from the participant responses 👇 The bag without a bow: 💭 The bow on the other package makes it feel too feminine and formal. This bag design feels more laid-back and informal. 💭 I don't care for the ribbon and bow on B, and I like the font for "Something Blue" on option A. 💭 As a regular consumer of gourmet coffee the ribbon on the bag is a turn off to me 💭 I prefer this design because I think the cursive writing of Something Blue makes it seem more fancy and special. This, to me, would symbolize a special coffee like this is. 💭 The design is simple and clean, with a teal color background and white text. The text stands out well, and the overall look is minimalist and modern. The bag with a bow: 💭 I tend to like the little ribbon design on this chosen option, it feels more like a gift. 💭 I like the product packaging better with the ribbon as it allows me to buy this as a gift and don't really need to add much else to it 💭 The one with the ribbon design stands out and makes the product more noticeable or bold looking to me. I also like the font used. I do like the cursive in the other but I think the font choice if B is bolder. 💭 I think I prefer the font on B. It's just nicer, easier to read, more elegant. A's font is a little spindly and insubstantial. 💭 I love this one as this looks like a fun present and a gift for me, which is something that gets my attention right away. Respondents either LOVED the bow or HATED it. Tell me your thoughts in the comments below 💬 Bow or no bow? 🎁 💝

📣 Big News from Couple's Coffee! ☕ I'm excited to share that Couple's Coffee is undergoing a major rebrand! We're rolling out a fresh logo, updated branding, redesigned coffee bags, a new website, and, of course, new coffee flavors 🚀 To help with our logo design, we partnered with a very talented designer who presented us with a few different options. Although we had our favorites, we wanted to get feedback, so we turned to PickFu for some community-powered A/B testing. Here's what we found: ☕ Option A: Was appreciated for its distinctive use of blue, which many found unique and striking. One voter commented, "I prefer option A because of the colors. The coloring was what caught my attention first." And another said, "I like the unique color on this one. It's an unusual color, so it stands out to me." Yet, Option A seemed to resonate less with those looking for warmth in our brand. 💖 Option B: Came out as a clear favorite (which I was personally happy to see), largely due to the heart that aligns with our brand’s theme of love and connection. Respondents felt this option communicated warmth and appeal more effectively. One response said, "The heart detail really makes B the best choice to me! It's an adorable touch to the coffee logo and a perfect fit with the name." Another voter said, "I like the heart shape, makes me think the coffee is made with love." While we're obviously leaning toward Option B with the heart, there's a slight problem...the heart is intended to be pink, yet respondents described it as orange, brown, and yellow—colors it definitely isn't. Some of the responses that made me feel like the pink isn't resonating are: 💬 "...the orange looks visually better than the green." 💬 "The brown heart is the same color as coffee, so it feels more relevant." 💬 "I like the light brown color used for the logo in B. It matches a mocha drink or a coffee with creamer." 💬 And my favorite..."I like the little yellow heart it makes the company seem caring and friendly." 🙈 This confusion over the color, coupled with the love for the blue in Option A, has me wondering if we should make the heart blue, merging the favorite aspects of both options. As we narrow it down, I'd love to get your feedback: ❓ Which logo do you prefer? ❓ What color do you think the heart should be? ❓ Do you like the heart connecting the cups or the heart steam option (see comments for logo image)? Your feedback is very appreciated as we finalize the new look of Couple's Coffee. This is an exciting phase for us, and I can't wait to share the final results with you! #BrandRelaunch #LogoDesign #ABTesting #AmazonFBA #AmazonBrand #BrandingKit

As many of you know, my husband and I are on a mission to expand Couple's Coffee with 8-10 new coffee flavors this year. Last week, I used Jungle Scout's Keyword Scout to uncover what coffee flavors are trending among consumers. To my surprise, "blueberry coffee" was trending near the top of the list, with an impressive 11,183 searches in the last 30 days! I'll be honest—I had never even heard of blueberry-flavored coffee, and it doesn't sound that appealing to me. But the data speaks for itself—this flavor has double the number of searches as the flavor we most recently launched in our pink bag, "French Vanilla." This is something I likely wouldn't have learned if checking consumer trends with Jungle Scout wasn't part of my product launch strategy. So, with that said, I'm thrilled to announce that we're planning to launch a blueberry coffee called "Something Blue" on Amazon in a few months. Keep your eyes peeled for this new addition to our lineup! ☕🫐 We’re always open to new ideas, so drop your favorite coffee flavor recommendations in the comments 👇 #CoffeeLovers #ProductLaunchStrategy #BlueberryCoffee #AmazonFBA #AmazonSeller