Cowboy Carbon

EarthOptics has been awarded as one of “America’s Top Greentech Companies of 2025” by TIME. "America’s top greentech companies are seeking to reinvent industry, forcing us to consider better, cheaper, and ultimately more sustainable alternatives to traditional approaches." — Jared Lindzon Pattern Ag by EarthOptics #soilcarbon #agtech #greentech #ecosystem Lars Dyrud

“Society must make a long-term investment in soil health. It's not a benefit just for the farmer. It's a benefit for society in general.” -Phil Robertson EarthOptics https://lnkd.in/gJg52zR8

Jan-Willem Bode, President of Puro.earth, emphasized the significance of this achievement: "Reaching one million tonnes of CO₂ removals is just the beginning. Our goal is to continue delivering proven, scalable, and high-quality carbon removal credits. The next million is already within reach, and we will ensure that businesses worldwide have access to trusted, verifiable carbon removal credits at scale."

"A concerted effort by fleet operators, OEMs, and ecosystem players could activate new levels of collaboration across the industry, unlock opportunities for global competitiveness, and inspire novel business models that support shared decarbonization ambitions." McKinsey & Company ExxonMobil Low Carbon Solutions Shell Low Carbon Solutions https://lnkd.in/gDNhuWjR

🌍 Carbon Sinks vs. Reservoirs: The Climate Change Connection 🌱 Understanding how greenhouse gases (GHGs) move through the carbon cycle is essential for effective climate action. Two key concepts—sinks and reservoirs—play a crucial role in regulating atmospheric carbon levels. But what’s the difference? 🔍 Sinks: The Natural Absorbers A carbon sink is any system that removes more CO₂ from the atmosphere than it emits. These are nature’s way of balancing carbon levels and mitigating climate change. Examples include: ✅ Forests & Trees – Absorb CO₂ through photosynthesis 🌳 ✅ Oceans – Absorb CO₂, storing it in water and marine life 🌊 ✅ Soil & Peatlands – Lock carbon underground, preventing release 🌱 🔄 Reservoirs: The Carbon Storage Banks A carbon reservoir is any place where GHGs are stored, but it can either absorb or release them over time. Examples include: ⚡ Forests & Soils – Act as sinks when absorbing CO₂, but turn into sources when deforested or degraded 🌊 Oceans – Absorb CO₂, but warming can release stored gases ⛏ Fossil Fuels – Store carbon for millions of years but release it when burned 🟥 Key Takeaway: ✔ All sinks are reservoirs, but not all reservoirs are sinks. ✔ A sink actively reduces atmospheric GHGs, while a reservoir simply stores them and may become a source under certain conditions. 🌱 Why Does This Matter? With rising emissions, protecting and restoring carbon sinks is critical for achieving net-zero goals. Investing in reforestation, soil restoration, and ocean conservation can enhance natural carbon sequestration. 💬 What strategies do you think are most effective in preserving our planet’s natural sinks? Let’s discuss! #ClimateAction #CarbonCycle #Sustainability #NetZero #CarbonSequestration #GreenFuture

On a negative 30-degree February morning in Nebraska, Matthew Rebenitsch was balancing two things at once—entering data to unlock new carbon farming revenue and helping his 62-year-old mother round up loose cows in the yard. That's the kind of dedication and resilience we're celebrating today! Farmers like Matthew are the reason we innovate. Farming sustainably to preserve the land for future generations is what truly matters. Your time belongs with your family and your land; the farm records required to unlock a carbon revenue stream shouldn't take that time away from you. Indigo is proud of the efficiencies we've created, giving back precious time to our growers. This #NationalAgDay, we're proud to support the hardworking men and women who feed, fuel, and sustain the world. Learn more about how you can get involved: https://hubs.li/Q03ckPht0

Happy National Agriculture Day! 🌾🚜 At EarthOptics, we're proud to support the farmers who feed the world by delivering cutting-edge soil insights for smarter, more sustainable agriculture. Here's to the hard work, innovation, and dedication that keeps our fields thriving! #NationalAgDay #EarthOptics

Soil compaction can cause up to 20% yield loss if left unchecked. That's literally money left in the field! With TruTill, you get the data needed to target compaction—saving time, fuel, and yields. Check out www.EarthOptics.com for details. #SoilCompaction #PrecisionAg #YieldBoost

"While a number of our (Amazon) suppliers have already joined the Pledge, we invite others to join this community of business leaders committed to action, and gain access to special events, cohorts, joint-action projects, and experts from climate, policy, and sustainability science fields, who can help them in their own decarbonization journeys." Shaima Sharif https://lnkd.in/eMWwh7br

THEY DID IT! 🎉 After four years of hard work, our colleagues of Anthesis South Africa issue the first Verra Carbon Farming credits generated by farmers in the Global South. An incredible milestone and great news for the transition towards climate smart and regenerative agriculture. Courageous farmers in South Africa that changed their practices to increase soil health and sequester carbon are now financially rewarded via carbon credit revenues. Why is this such a big deal? Because this opens an extra door to transition into regenerative agriculture at scale. 5 years ago I wrote my master thesis on this subject and there were only a few respondents that thought agri-carbon credits could be yielded under this certification. Now it happened. But there is more! We are currently working on another project in South-America and hundreds of agri-projects are in VERRA's pipeline. The European Commission is developing a carbon farming certification scheme and smaller initiatives under Plan Vivo, SNK, Gold Standard and ONCRA are under development. Soils are the foundation of terrestrial life but are degrading fast. Farmers can actually make a difference and reward systems like these could further incentivise the transition towards regenerative agriculture. I wish my colleagues a great celebration party in Cape Town and am proud to have contributed to this program in the past. 🥳 #carbonfarming #carbon #regenag #RegenerativeAgriculture #VM0042 #VERRA #soil #biodiversity #naturebasedsolutions #NBS #climate