Craft Beer Advisory Services

Introducing our new real-time consumer insights platform: ConsumerPulse One consumer insights tool providing live insight on your customers, your competitors, and industry trends - launching January 2025. Get more information: https://lnkd.in/enZ2G2KE Get updates and video demos: https://lnkd.in/etp7fN8f #craftbeer #craftbeverage #consumerinsights #beer

TLDR: Consumer demographics and preferences shifted from Q3 to the start of Q4 with fewer women in tasting rooms, lower likelihoods of return visits, and an increased focus on food, hospitality, and price. We're launching a new insights series on consumer shifts in the craft beverage space. Today Michael Varda walks us through key shifts from Q3 to Q4 so far and shares keys to success to finish the year strong. 🎯 Fewer women are visiting taprooms than Q3  ➡️ Women that are in taprooms have an increased focus on specific beverages (e.g., pumpkin beers, Oktoberfest) 🎯 Food and staff are being mentioned indifferently in Q4 ➡️ Emphasize the importance of body language and first impressions with staff; promote food offerings to bring in larger groups and families Want us to dig into something else? 💡 Drop a comment below! Learn more about our tool 🍻 ConsumerPulse: https://lnkd.in/enZ2G2KE Catch a live demo 💻 and free trial: https://lnkd.in/eY78TEQQ #craftbeer #beer #beverage #food #consumerinsights #hospitality #brewery #winery #wine #restaurant #consumer #holidays

Introducing ConsumerPulse - our new real-time, on-premise consumer insights platform! Live demo 11/11 @ 1pm Eastern time: https://lnkd.in/eY78TEQQ ConsumerPulse details your tasting room, your competitors, localized and national trends, and offers sales data compatibilities. Learn more: https://lnkd.in/enZ2G2KE #craftbeer #beer #hospitality #consumerinsights #marketresearch #SaaS #foodandbeverage

Mark your calendar! This September Michael Varda be in his hometown, Richmond, VA giving a talk on VA Craft Beer Consumer Motivations. It’s an honor to speak at the inaugural Virginia Brewers Conference. Register at https://lnkd.in/e7rvPKvy #craftbeer #beer #virginia #rva #richmond #hospitality #foodandbeverage

Honored to share Michael Varda will be guest lecturing at the University of Richmond for the Business of Craft Brewing course! Discussion will include a deep dive of national craft beer consumer behaviors and how to use the data to guide operational strategy. Learn more about the program and register here: https://lnkd.in/epdEtcrx #beer #craftbeer #continuingeducation #foodandbeverage

We're proud to announce the launch of our 2024 Market Insights Membership! Learn more: https://lnkd.in/eMwwvvTH Join now: https://lnkd.in/erR9hTrv Here are the need to knows - Term: July - December Content: National Trends Report, Custom Benchmark Brief, D2C Survey Cost: $250 Know the now and prepare for the future. This body of work will tell you what customers want, macro-trends over the last three years, and provide you the opportunity to ask real craft beer drinkers your own specific questions. #craftbeer #beer #beverage #cpg #marketresearch

Tune in today at 5pm Eastern time for our third annual Employee Satisfaction Report! Every year, we partner with Craft Beer Professionals to bring a comprehensive report on employee wellness in the industry. Watch live today: https://lnkd.in/egfUqtwB

It's a giant week ahead with trips (halfway) across the country! On Friday, we'll be in Albany, NY at the New York State Brewers Association annual conference followed by a quick turnaround to Bloomington, IL to deliver the day 2 keynote at the Illinois Craft Brewers Guild (ICBG) Tuesday morning! We'll be speaking about keys to attracting #GenZ to your #taproom ! If you're in either geography, registration links are below: New York: https://lnkd.in/eR7QrAdr Illinois: https://lnkd.in/gTesCsY5 #craftbeer #beer #foodandbeverage

The theme for this week's sip-sized insight: Events! Drive perceptions of your brewery as the place to be for occasion-based outings! #craftbeer #hospitality #beer #foodandbeverage

We are also headed to Illinois! In March, Michael Varda will be delivering a keynote presentation at the Illinois Craft Brewers Guild (ICBG) annual conference. The presentation will provide data-backed insights on Gen Z and craft beer. Learnings will include visit motivators, drinking habits, and generational differences for breweries to successfully attract this emerging demographic. Register here: https://lnkd.in/gTesCsY5 #craftbeer #beer #foodandbev #GenZ