Creator Authority

Gen Z is making waves on LinkedIn, and here’s why it’s a big deal for influencer marketing: 🌱 Fastest-Growing Demographic: Gen Z is LinkedIn’s fastest-growing age group, with 21.1 million US users in 2024, marking a 13.6% year-over-year increase . As they enter the workforce, more Gen Zers are turning to LinkedIn for career advice and professional networking. 🔗 Break from Other Social Platforms: Unlike other platforms driven by viral trends, Gen Z values LinkedIn for its focus on meaningful, professional connections. They’re drawn to the platform as an escape from overly curated content and instead prioritize building genuine relationships. 🎯 Focused Engagement: Gen Z is leveraging LinkedIn to network and build their careers, adding more connections per month than any other generation . This makes LinkedIn the perfect platform for brands looking to engage a young, motivated audience with professional goals. 🚀With Gen Z’s rapid growth, LinkedIn is primed to be the next frontier for influencer marketing. Follow Creator Authority for more insights from our conversation with Natalie (Corporate Natalie)

What makes your LinkedIn feed different from other social platforms? LinkedIn is all about depth over breadth—prioritizing meaningful, professional connections over viral reach. Here’s why it’s a game-changer for influencer marketing: 🔗 Professional Graph Focus:  While platforms like TikTok chase viral trends through an interest-based graph, LinkedIn doubles down on the professional graph. This results in more relevant, career-driven connections and stronger engagements. 📈 Higher Engagement:  Over the last year, users have seen a 10% increase in views from their followers. Why? Because LinkedIn values professional relevance, not just follower counts. This plays out in campaigns with higher CTRs, engagement, and downstream metrics. 💼 Community Over Clout:  Unlike other platforms that prioritize virality, LinkedIn fosters community and meaningful connections. It’s about building relationships that matter for both influencers and brands. LinkedIn isn’t just joining the influencer game—it’s an untapped goldmine for B2B marketing with a booming audience and robust community growth. 🚀 Follow Creator Authority for more of our conversation with one of our advisors Natalie (Corporate Natalie).

Curious about LinkedIn Influencer Marketing? We sat down with one of our advisors, Natalie (Corporate Natalie) and explored this topic. 🔑 More Qualified Audience:  LinkedIn users are twice as affluent as the average internet user and 1.36x more so than Facebook users. This means a highly engaged, high-value audience for brands looking to make an impact. 🔥 Gen Z is Growing Fast: Gen Z is the fastest-growing audience on LinkedIn. In 2024, an estimated 21.1 million Gen Z users are on LinkedIn in the U.S., with a 13.6% year-over-year increase. This surge is bringing fresh energy and engagement to the platform. 🎥 Video is Exploding:  LinkedIn’s beta vertical feed is seeing incredible success, with creators gaining hundreds of thousands or even millions of views. Video uploads are up 24% year-over-year, making video a key growth area for content creators. 🤝 Professional Graph vs. Interest Graph:  Unlike TikTok or Instagram, LinkedIn focuses on meaningful, professional connections instead of viral content based on user interests. This leads to more impactful engagements that foster long-term relationships and career growth. It’s depth over breadth, community over clout. 📈 Higher ROI for Marketers:  While LinkedIn has a smaller share of social ad revenue, 70% of marketers say LinkedIn delivers positive ROI—higher than platforms like YouTube or Instagram. For brands looking to build deeper connections, LinkedIn influencer marketing is the way to go. Curious about LinkedIn influencer marketing? Follow Creator Authority for more insights!

How is LinkedIn supporting  influencer marketing? 1️⃣ Thought Leader Ads: LinkedIn’s revamped Thought Leader ads let brands amplify creator content with paid media, driving 1.7x higher click-through rates and 1.6x more engagement than standard ads. 2️⃣ Creator Support: Since 2021 LinkedIn has invested heavily in creators. They launched Creator Mode, hired partner managers, and launched a Creator Accelerator Program. The byproduct has been a 46% increase in public content shared (2021-2023). 3️⃣ Video Surge: Video is exploding on LinkedIn. The beta vertical feed is performing incredibly well, with creators pulling in hundreds of thousands to millions of views. MSFT’s earnings call even highlighted that video uploads are up 24% year-over-year. 🚀 LinkedIn’s investments are making it the go-to platform for B2B influencers. Follow along for more of our conversation with Natalie (Corporate Natalie) Interested in LinkedIn influencer marketing? Follow Creator Authority for more insights!

Why Is LinkedIn Influencer Marketing is the Next Big Thing 🚀 Natalie (Corporate Natalie) shares her thoughts with us: 📈 For B2B LinkedIn outperforms all other platforms (X, Instagram, TikTok, etc). 🩶 LinkedIn has invested heavily in cultivating a creator community. ⏱️ It's early for LinkedIn influencer marketing - and right now there's a huge opportunity for brands to have an outsized impact. Brands that jump in now will be able to make a massive impact —before the space gets crowded. If you’re a creator or a brand, the time to act is now. ---- Interested in LinkedIn Influencer Marketing? Follow Creator Authority.

Want to Start as a Content Creator? Natalie (Corporate Natalie) shares her advice for getting started. If you’re just getting started, start on LinkedIn. 💼 ❓Why? You’re already spending 40+ hours a week working in your area of expertise, so why not talk about it? 📼 Unlike other platforms where there’s pressure to create video content, LinkedIn lets you ease into content creation. 📼 Set small goals, stay consistent, and build from there. Once you get comfortable, you can expand to other platforms! 🔑 Tip: Start with what you know and what you do best — your work. —- Interested in LinkedIn influencer marketing? Contacts us Creator Authority

Want to Crush it as a LinkedIn Creator? Natalie (Corporate Natalie) & Brendan Gahan discuss best practices to create engaging content that builds your personal brand and grows your following: 1️⃣ Post Consistently — Show up every day. Consistency builds visibility and trust. Even if you can’t post daily, keep a regular schedule to stay top of mind. 2️⃣ Engage with Others — Remember, it’s a social platform! Comment on posts, share insights, and add value. The more you contribute to the community, the stronger your connections will become. 3️⃣ Know Your Niche — Specialize. Find your focus area, and create content around it. This will help you attract the right audience and build credibility faster. Follow these, and you’ll be well on your way to LinkedIn success! 🚀

Featuring LinkedIn influencer Ross Pomerantz, Brendan Gahan, Founder of Creator Authority (the first LinkedIn influencer marketing agency), LinkedIn's Tyrona (Ty) Heath and Jasmine Enberg of EMARKETER. This game show-inspired panel  at #Brandweek saw our expert panelists react to brands on LinkedIn and provide influencer strategies, insights, and actionable creative solutions in real time.    “Red flag - any time you try to force product marketing into a video. You’re all guilty of it. ‘AI-powered scalable solution!’ No one talks like that. I’d rather show, not tell. But then again, everyone’s got a price. I’ll do it if you want me to, but it’s going to suffer. I’ll tell brands up front that it probably won’t perform. If you want me to drop some product language in the first five seconds, swipe, see ya. That usually happens when there are too many stakeholders involved," said Pomerantz.

Who is headed to Brandweek? I'm pumped to be doing a panel, "LinkedIn Trailblazers: Charting the Future of Influencer Marketing" with Ross Pomerantz (AKA Corporate Bro), Tyrona (Ty) Heath from LinkedIn's B2B Institure, and Jasmine Enberg of eMarketer. I co-founded Creator Authority based on the idea that LinkedIn was the next frontier of influencer marketing. It is nascent, like YouTube in 2010. There's a thriving community, but (most) brands haven't quite recognized the opportunity. So, why LinkedIn Influencer marketing? Engagement Is Way Up: • 1.5 million pieces of content are shared each minute • 34% year-over-year spike in video uploads • 10.9% increase in time spent on LinkedIn since 2021 Why Is This? • Users are fleeing X • 13.6% increase YOY year in GenZ users And, LinkedIn has built out a number of features to support influencer/brand partnerships. In 2023, LinkedIn introduced the ability to tag posts as sponsored. In March of this year, LinkedIn expanded the capabilities of Thought Leader Ads (the ability to promote content with paid media). Initially limited to employees within an organization, these can now feature content from any user—not just employees. This has opened the door for amplifying influencer content. Thought leader ads have shown impressive results, averaging: • 1.7x higher click-through rate (CTR) • 1.6x higher engagements ADWEEK’s Brandweek is one of the biggest marketing conferences of the year and "spotlights the change—and changemakers—redefining how brands power business." I'm incredibly honored to be in the mix :) -- Enjoy this? ♻️ Repost it to your network & follow Brendan Gahan for more. Interested in LinkedIn Influencer Marketing? Reach out to us Creator Authority.

B2B Creators are on the rise and the Creator Economy is no longer just about consumer brands.  LinkedIn is the world’s most-trusted social platform. With 1 billion users, LinkedIn offers brands unique access to an audience that is 2x more affluent than average. The importance and impact of creators is only growing. B2B is 3-5 years behind B2C, if not more. As a result the B2B influencer ecosystem is very nascent. It's in the early stages, with many parallels to the early days of YouTube, Instagram, etc. For example, many creators have built a following as a byproduct of their interests and passions—not because they thought they'd make a living as influencers. There aren't as many tools to support the B2B-specific ecosystem, and it's still a comparatively small group of influencers. We spoke with Natalie (Corporate Natalie) about her take on LinkedIn influencer marketing, B2B, and the future of LinkedIn influencer marketing. Give us a follow Creator Authority for more.