Creator Deck

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We're so proud to work with such an iconic and inclusive brand! Clients who get it >>> 💜💜 

As a CEO, a major job perk is that you can curate who you choose to make magic with. My Leadership Team at Creator Deck is a diverse, intersectional and beautiful group of hard working, brilliant and ethical humans. 💗 From specialists to integrated marketing and comms experts, they have partnered with the world’s most iconic brands as well as the most innovative challenger brands while continuously disrupting their respective spaces to lead. From influencer marketing to social strategy, digital to experiential and events, this team IS the customer, and will ensure that you WIN. Humbled to lead this: ⭐️TEAM✨SQUAD✨CREW✨CLIQUE⭐️ #leadership #culture #winning #team #ceo

At Creator Deck, we are committed to ensuring diverse and intersectional voices are empowered. After receiving one of the inaugural Distinguished Communicators of Color Award last year, our CEO Jennifer Cho took the stage at Diversity Action Alliance this week to discuss the findings of this year’s Comms Survey to understand progress and opportunities for action🏆 DAA is the Public Relations and Strategic Communications profession’s only industrywide non-profit coalition combatting the lack of racial and ethnic diversity in the field as measured by recruitment, retention, and representation, and Creator Deck is elated to support their invaluable work.

Want your brand to win with surprise & delight influencer gifting? 🎁 This strategy shines brightest during important life moments for influencers! Imagine an influencer sharing how they used your product to prepare for their baby shower—what better opportunity to send them a thoughtful restock as they celebrate this milestone? 💓 At Creator Deck, we’ve seen how effective this approach can be. In a recent campaign, our surprise and delight strategy drove in an 87% posting rate, 1.64 million views, and 63,000+ engagements–and we only gifted 33 creators! 🤳 It’s a heartfelt gesture that not only surprises and delights but also strengthens the bond between your brand and the influencers who help tell your story. P.S. Want to stay up to date on industry terms, news and trends?

In 2023 alone, we produced 31 viral videos (each with 1M+ views) that garnered an incredible 105 million views! But what’s our secret? It’s our Viral Content Formula 🤫 🔢 This formula is simple yet powerful: soft product integrations and leveraging trends = viral content. Soft product integrations allow creators to promote products in ways that feel natural and authentic, making their recommendations more trustworthy and engaging. One example of how this comes to life is a creator video that shows the product packaging and product usage, but keeps the text overlay brand-agnostic and focused on connecting with audiences via humor, "hot take" statements etc. By seamlessly blending products into their content, influencers keep their creative freedom while keeping their audience’s trust intact 👥 Meanwhile, leveraging trends ensures the content stays relevant, timely, and highly shareable. Trends come with built-in engagement potential, tapping into what’s hot right now and expanding the content’s reach beyond the influencer’s immediate audience 🔥 When you combine these elements, you get content that not only resonates with followers but also amplifies the brand’s message in a way that feels fresh and exciting. P.S. Want to stay up to date on industry terms, news and trends?

Here's how brands can win with targeted influencer gifting 🔥⬇ If you've scrolled on TikTok lately, you've certainly seen brands with stunning gifting boxes and experiences that drive thousands of organic posts but you've probably also noticed how oversaturated the influencer gifting space has become 🎁 Enter the magic of smaller-scale, more targeted, and high-touch gifting. Unlike mass gifting, a more tailored approach ensures that you’re sending products to exactly the right influencers 🤩 This means selecting partners whose personal style, product preferences, values, content and audience strategically align with your brand’s goals and target consumers. When influencers genuinely love your products, their enthusiasm shines through, leading to more authentic content and a better ROI on your efforts! 💰 A more intentional gifting strategy not only excites the recipients but also results in stronger posting rates. 📣 Our partners generate a 45%-75% posting rate with this type of approach, whereas mass-gifting generates our partners a 20%-30% posting rate. Not only that, but smaller-scale gifting is more budget-friendly and eco-conscious. By focusing on quality over quantity, you can achieve significant impact without breaking the bank or generating excess waste. It's a win-win situation: your brand reaches the ideal audience, and influencers receive thoughtful, curated packages that excite them and their followers. P.S. Want to stay up to date on industry terms, news and trends?

Strategy Without Trends = Missed Opportunities 👀 Here's why! ⬇ 👥 First, trends provide a ready-made audience. These audiences offer a simple way to more consistently acquire NEW potential customers. 📈 Second, by focusing on the right trends, your brand can create HUGE reach and impact, reinforcing your presence in the market and making your mark in the digital landscape. 💡 Third, leveraging trends also demonstrates that your brand is in touch with the cultural climate. It shows consumers that you are relevant, adaptable, and aware of what's happening in the world around them. On TikTok, trend-based content can see engagement rates up to 2-3 times higher than non-trend-based content. Similarly, on Instagram, posts that tap into current trends or viral challenges can see an increase in engagement rates by approximately 20-30%. By staying ahead of the curve, we ensure our clients' content gets maximum reach and engagement. Stay tuned on LinkedIn to learn more about our secret sauce 🤫. We have helped our clients generate over 1,200 viral videos garnering billions of views, many of which started with strategic trend identification! P.S. Want to stay up to date on industry terms, news and trends?

Industry News Alert! 🔔 Instagram is revamping its analytics to spotlight "VIEWS" as the key metric across all content types, including reels, photos, carousels, and stories, so creators can gain a clearer picture of their performance 📈 This strategic shift nudges creators to focus on expanding their reach rather than merely counting followers, aligning with Instagram's evolving algorithm. These changes provide brands working with creators a unified set of metrics across Instagram, enabling them to better assess content performance across various formats and devise strategies that align with their marketing objectives.

Let's discuss the 7 Key Elements of a Successful Influencer Contract! 📝 1. 🗓️ A clear start and end date 2. 📥 A scope of work (list of concrete deliverables) 3. 💻 Rights (organic? paid? both?) 4. 👀 Exclusivity (non-compete content within a timeframe) 5. #️⃣ Branding requirements (hashtags, keywords/phrases) 6. ⚖️ Legal obligations 7. 💰 Payment terms Contact our experts if you have any questions. We create dozens of contracts every day 🚀