Creator Economy Live

Thinking about shifting to affiliate or incentivized influencer marketing? It’s tempting, but here’s the catch: you’ll have zero control over the content creators produce. So, how do you navigate this new dynamic? Brands can’t say, “I’ll pay you on performance” and then try to control the content, timing, or style. It just doesn’t work. This creates a huge challenge—handing over full creative control can feel risky, but it’s essential for affiliate models. 🎧 In the latest episode of Creator Economy Live, Keith and Brendan break down why affiliate marketing means letting go of traditional brand control 🚫, and how some brands are finding a hybrid model to strike a balance. If you want to succeed in this space, you’ve got to understand the new rules of the game! 🕹️ Don’t miss these must-know insights to stay ahead! 🎙️ #AffiliateMarketing #CreatorEconomy #Podcast #InfluencerMarketing #BrandStrategy

5 THINGS IN THE CREATOR ECONOMY YOU NEED TO KNOW THIS WEEK... 👀 1️⃣ More than two-thirds of shoppers are now choosing brands based on their values - https://lnkd.in/eWqTYwrw 2️⃣ Young Republicans trust social media almost as much as national news outlets - https://lnkd.in/e68gz-Pr 3️⃣ US brands are zeroing in on two big metrics - https://lnkd.in/eK-s6NvA 4️⃣ Ferrara is getting sweet on influencer marketing - https://lnkd.in/dx7bBVgr 5️⃣ One company is working to bring creators into TV ads - https://lnkd.in/eQ2UQcwr Sign up for the Creator Economy Live! newsletter to get the latest and best in creator economy coverage and influencer industry insights sent straight to your inbox FOR FREE 👉 https://lnkd.in/ewSS6xgq

🎉 Ready for more? Here’s the second wave of Creator Economy Live 2025 speakers, set to take the stage and share their insights with you! 👇 🎤 Keith Bendes – VP, Brand Strategy, Linqia 🎤 Brendan Gahan – CEO & Co-Founder, Creator Economy Live Authority 🎤 RJ Larese – VP, Talent & Influencer Marketing, Paramount 🎤 Jamie Altman – Director of Influencer Marketing, Fabletics 🎤 Hitakshi Shah – Director of Influencer Marketing, Duolingo 🎤 Jayde I. Powell – Founder, the em dash co. These trailblazers will tackle your biggest challenges like campaign ROI, creator collaborations, and the future of social tools. 🚀 💥 Don’t miss out – prices are rising soon and FREE passes for the first 500 brands are almost gone! 👉 Get your tickets now and join us February 4-5! https://lnkd.in/extSk9ye #CEEL25 #CreatorEconomyLive #CreatorEconomy2025 #SocialMediaMarketing #InfluencerStrategy #CreatorLeadership

🚨 Ready to meet the first wave of speakers for Creator Economy Live 2025? We’re bringing together the top minds in the creator world, and here’s the first set of game-changers hitting the stage! 👇 🎤 Diogo Felippelli – VP Social Media, Fox Entertainment 🎤 Emily Drake – Senior Manager of Partnerships, AG1 🎤 Amanda Solomon – VP, Creator & Social, Playboy Enterprises, Inc. 🎤 Emma Jennings – Group Content Director, Creative Works at Google 🎤 Angelo Cartas 🎨 – Director, Global Social Media & Community, Ouro 🎤 Kahlea Nicole Wade – Founder, Alora Society From managing creator partnerships to scaling your brand’s social impact, these experts will help you stay ahead of the game. 🔥 💥 Get in fast – ticket prices are increasing soon and FREE brand passes are going fast! First 500 brands get in FREE! 👉 Grab your ticket now and join us February 4-5! https://lnkd.in/empNDKsh SECOND WAVE ANNOUNCEMENT TOMORROW! #CEL25 #CreatorEconomyLive #CreatorEconomy2025 #InfluencerMarketing #SocialMedia #BrandStrategy

Is your brand really in control of the conversation? It’s not just your customers talking about you—it’s influencers too! Are you missing out on key insights about what they’re saying and how it impacts your brand? Without proper social listening, you could be left in the dark about crucial online conversations. Failing to track these discussions means losing valuable opportunities to connect with your audience and the creators who influence them. How can you effectively navigate this complex landscape? Join us on October 30, 2024, from 8:00 - 8:30 AM PST for an exclusive webinar with Danny Gardner, Head of Social Media Insights at Haleon! Discover how social listening can transform your influencer marketing efforts. You’ll learn: 📊 The basics of social listening and why it matters 🔧 Tools and techniques to track online conversations and influencer activity 📈 How social insights can shape your overall marketing strategy 🌟 Real-world success stories of brands that have mastered this approach Don’t miss your chance to level up your influencer marketing game! Register now! 🚀 https://lnkd.in/egY8FfPK PLUS gain access to all other webinar recordings on demand! #SocialListening #InfluencerMarketing #Webinar #BrandStrategy #MarketingInsights

🤔 What is the right balance between creative freedom and brand control in your influencer marketing campaigns? Brands often feel the need to lock down every detail, but this can limit creators’ ability to make authentic, engaging content. So, how do you get it right? Too much control can stifle creativity 🎨... but too little can lead to off-brand content. Finding that sweet spot where both the brand’s message and the creator’s audience are happy? It’s tough! And in today’s fast-paced creator economy, this tension is only growing. 🎧 Tune into Episode 43 of Creator Economy Live! https://lnkd.in/eEHtpGv5 Keith and Brendan break down how brands and creators can meet in the middle 🤝—giving creators the freedom to do what they do best, while ensuring the brand message stays strong 💡. It’s all about guardrails, not handcuffs! 🛤️ Don’t miss the insights that can help you level up your campaigns in the creator economy. 🔥 #InfluencerMarketing #CreatorEconomy #Podcast #ContentCreation #BrandCollaboration

5 THINGS IN THE CREATOR ECONOMY YOU NEED TO KNOW THIS WEEK... 👀 1️⃣ TikTok Shop takes on the US! 🚀 - https://lnkd.in/epX69MS6 2️⃣ B2B gets a social video boost! 🎥 - https://lnkd.in/gU2xq5-m 3️⃣ Meta’s giving brands more control! 🔒 - https://lnkd.in/ekMiDH7U 4️⃣ Drinkware meets fashion! 💧👗 - https://lnkd.in/gi3VmBbG 5️⃣ The Navy just owned YouTube! 🏅 - https://lnkd.in/eYF5ESxM. Sign up for the Creator Economy Live! newsletter to get the latest and best in creator economy coverage and influencer industry insights sent straight to your inbox FOR FREE 👉 https://lnkd.in/erk_khPh

😫 Struggling to understand where influencer marketing is heading in 2025? The latest industry insights are packed with questions around budgets, TikTok’s future, and how to maximize influencer content. 🤯 Feeling overwhelmed? TikTok’s potential ban could shake the influencer world 🌎, and marketers are scrambling to figure out where to invest their budgets. And what about repurposing influencer content beyond social feeds—are you leaving money on the table? 💸 🎙️ Tune into the latest episode of Creator Economy Live Podcast Brendan Gahan and Keith Bendes dive deep into the 2025 State of Influencer Marketing Report 📊, featuring data from 200+ US marketers. Oh, and they’ll keep it fun with stories about family holidays, dating fails 😬, and more! ✨ Don’t miss these insights to shape your 2025 strategy! https://lnkd.in/eEHtpGv5 Sponsored by Linqia, the #1 influencer marketing partner for top brands. #InfluencerMarketing #CreatorEconomy #Podcast #CEL25

Let's break it down 👇 Here’s what you’ll learn across FIVE key tracks: 📊 Measurement & ROI: This track will dive deep into the metrics that matter—how to measure true ROI, which KPIs will drive actionable insights, and how to optimize your future campaigns for better performance. Discover the best ways to track influencer impact beyond vanity metrics and unlock strategies that ensure every dollar spent is delivering maximum value. 🤝 Creator Relations: This track focuses on fostering genuine partnerships, understanding the key elements of a sustainable creator-brand relationship, and mastering the art of collaboration to ensure influencers become loyal advocates for your brand. Learn how to nurture these relationships to create deeper brand integration and unlock profitable, long-term success with creators. 📱 Social Platforms: This track will arm you with the strategies used by industry leaders to stay ahead of the curve. You’ll learn how to leverage the latest features of platforms like TikTok, Instagram, and YouTube, and understand how to effectively use influencers to create viral content, drive social commerce, and build a brand that thrives in today’s fast-paced digital landscape. 🎥 Content Strategy: This track will help you determine the right content source for your strategy. Whether you should invest in influencers, creators, or user-generated content (UGC), you’ll discover the secrets to repurposing content across multiple channels to keep engagement high. Learn how to identify content that resonates with your audience and build a strategy that maximizes its impact on every platform. 🔮 Future Tools & Trends: This track will teach you how to incorporate the latest innovations into your influencer strategy, so you’re always one step ahead of the competition. From automating influencer selection to leveraging AI for campaign optimization, you’ll leave with actionable insights that will keep your brand on the cutting edge. 🎟️ Join us in Las Vegas, February 4-5, and gain the tools and strategies to skyrocket your influencer marketing campaigns! Save your seat now! https://lnkd.in/eV4W6-Zb #CreatorEconomyLive #InfluencerMarketing #SocialCommerce #MarketingTrends

🚨 #CEL25 TRACK DROP 🚨 https://lnkd.in/eAEF2rky 👉 Struggling to keep up with the fast-paced changes in influencer marketing? Unsure how to measure success or build long-term creator relationships that drive real ROI? 🔥 In today’s creator economy, staying ahead of the curve means the difference between leading and falling behind. If you’re still measuring success by likes and followers, or unsure how to optimize your content strategy, you’re leaving serious money on the table. At Creator Economy Live 2025, we’re bringing together powerhouse brands like Playboy, Calvin Klein, Free People, Fanatics, Zenni Optical, and more to give you a complete roadmap to influencer marketing success... Here’s what you’ll learn across FIVE key tracks: 📊 Measurement & ROI: Go beyond likes—learn how to measure real impact and optimize future campaigns with data-driven insights. 🤝 Creator Relations: Build lasting relationships with creators that lead to deeper brand integration, storytelling, and long-term profitability. 📱 Social Platforms: Stay ahead of social trends and learn how leading brands are leveraging influencers to dominate platforms and boost social commerce. 🎥 Content Strategy: Confused about UGC vs. influencers? This track will help you identify the right content source and repurpose it to fuel cross-channel engagement. 🔮 Future Tools & Trends: Get ahead of your competition by learning the latest innovations like AI and how to integrate them into your strategy before your competitors do. 🎟️ Join us in Las Vegas, February 4-5, to unlock the tools and strategies to skyrocket your influencer marketing campaigns! Save your seat now! https://lnkd.in/eAEF2rky #CreatorEconomyLive #InfluencerMarketing #SocialCommerce #MarketingTrends