Curacity

Have you locked in your Q2 plans? Our free report with Amadeus offers key metrics (occupancy, length of stay, and lead time lookahead) to help you maximize your Q2 marketing and revenue plans. Access the free insights and book a demo to learn how Curacity can help elevate your brand and create demand.

Last month, we had a great time at Independent Lodging Congress' INDIEConfab. We may be biased because it was at The Hutton Hotel, a Curacity customer, where Nick Slavin moderated a conversation with Homi Vazifdar of The Canyon Group. Who will attend INDIECultivate next month at (another Curacity customer!) Park Lane New York?

Our friend Michael J. Goldrich, AI advisor and HSMAI New York City president, is back with five strategies for strengthening your hotel's AI-driven brand visibility. Get the tips on our blog. 👇

Curacity has acquired A Hotel Life, betting on human content in the AI era. Founded by EDITION Hotels veteran Ben Pundole, A Hotel Life was one of the first digital media brands to take a hyper-personal approach to hotel content. "Combining AHL's editorial excellence with Curacity's technology, we can cut through the noise, show hotels clear ROI, and help media brands monetize," said Curacity CEO and co-founder Nick Slavin. "It's a win-win-win." "Our acquisition by Curacity will ensure A Hotel Life can continue to celebrate the best, most creative hotels in the world," said Tansy Kaschak, editor-in-chief of AHL, who Curacity has retained to ensure the continuity of brand identity and editorial standards. "We have partnered with Curacity since its inception and admire all they've accomplished. We are excited to work together and see AHL reach its full potential under their umbrella." Learn more and subscribe to follow along with the world's best hotel recommendations: https://hubs.ly/Q03933pB0.

Artificial intelligence (AI) is making significant strides in redefining how brands engage with customers. Curacity shares the latest with Hospitality Net.

Curacity's Senior Director of Sales, Alex Pensyl, shares insights from a New York City Tourism + Conventions presentation from HSMAI New York City's latest chapter event. 💡 👇

📢 Getting your hotel media mentions is hard enough. Getting them to use preferred marketing messages about your property is even more challenging - until now! We asked Michael J. Goldrich, president of HSMAI New York City and an AI advisor, to share some ChatGPT prompts to help you refine your brand messaging and leverage Content Hub by Curacity to get those messages placed in AFAR, Travel+Leisure, and many more. Get the guide on our blog to regain control of your hotel's story. 👇

Brave new world. Trip planning (and soon, payments/execution) is becoming commoditized. This level of streamlining will increase the amount of travel we do, and makes it that much more important for hotels and other travel suppliers to create new demand by influencing the guest before AI helps them plan their trip. cc: Santi Marchiori

🛑 Stop Using These Overplayed Hotel Marketing Phrases 🛑 Phrases like "home away from home" or "luxury redefined" aren’t helping your property stand out. They’re overused, uninspired, and fail to connect with your potential guests who want stories, specifics, and reasons to dream about their stay. Here are 10 Hotel Marketing Clichés to Avoid (and what to say instead): 1️⃣ Home Away From Home 👉 Highlight unique comfort features or guest testimonials instead. 2️⃣ Something for Everyone 👉 Focus on your core audience and craft tailored messaging. 3️⃣ Luxury Redefined 👉 Be specific: Is it your amenities, bedding, or Michelin-starred dining? 4️⃣ Unforgettable Experiences 👉 Show exactly what makes them unforgettable—think chef-led tours or sunset cruises. 5️⃣ Nestled in the Heart of [Destination] 👉 Share what’s unique about your location, like proximity to hidden gems or landmarks. 6️⃣ Relax and Unwind 👉 Use sensory language to highlight amenities that deliver relaxation. 7️⃣ The Best Kept Secret 👉 Showcase what makes your property special—awards, exclusivity, or rave reviews. 8️⃣ Award-Winning [X] 👉 Specify the award and why it matters to guests. 9️⃣ Perfect for Business or Leisure 👉 Segment messaging for business travelers vs. leisure guests. 🔟 Your Stay, Your Way 👉 Provide real examples of customizable guest experiences. Want to make your messaging stand out? Once you’ve nailed the details, use Curacity’s Content Hub to distribute your campaigns across 40+ top media brands like Travel + Leisure and AFAR. Let’s ditch the clichés and start creating stories that inspire. 💡 Curious about how we can help? Reach out for a Curacity demo.

We’re going to the Independent Lodging Congress' INDIEConfab, taking place this year at our customer The Hutton Hotel in Nashville. Will we see you there?