DANG

In 2015, my partner Daniel Barak and I were tasked by Volkswagen to launch the limited-edition Golf R and create a halo effect for the entire brand. We pioneered the use of AI in advertising to bring the campaign to life in a way that had never been done before. With "Unleash Your Rrrr", we created a digital experience where users could control the Golf R with the power of their voice—roar and it accelerates, screech and it drifts. By translating human sounds and emotions into a virtual test-drive, we didn’t just tell a story—we turned it into an experience. Technology helped us transform from telling a brand story into a brand experience. The work also went viral globally, setting a new standard for AI-driven creativity. Check out the comment section to see the casestudy and learn how AI can transform your brand's narrative?👇 #AIinAdvertising #AdInnovation #CreativeTech #NextGenCentricity #TechAndStorytelling

Honored to be featured in Ad Age's "The Modern CMO Playbook" alongside industry leaders Jenna Berg, Helga Sasdi, Suzanne Powers, Emily Doskow, Marissa Nance, Elizabeth D. & Kwame Taylor-Hayford. In the article, I share my perspective on the evolving landscape of creator marketing. It's no longer just about tapping into an audience; it's about becoming an integral part of a community in a meaningful, honest, and deeply connected way. This shift emphasizes the importance of relatability over aspiration, especially when engaging with Gen Z consumers who seek authentic connections and content that resonates with their everyday realities. The article: https://lnkd.in/gUpsQFBF

We're thrilled to see our CEO and co-founder, Karan Dang, featured alongside industry leaders in Ad Age's 'The Modern CMO Playbook.' Thank you to The List and John Dioso for this insightful piece. The piece features valuable insights from several industry leaders who are part of 'The List,' a collective of marketing and advertising thought leaders. One of the key themes highlighted in the article is the shift in creator marketing and community engagement. As Karan points out, creator marketing has evolved beyond simply tapping into an audience; it's now about becoming an integral part of a community in a meaningful and authentic way. He emphasizes the growing trend of creators moving towards direct monetization models, which allows them to cater more directly to their audiences. At DANG, we resonate with this perspective. We believe in fostering authentic connections, emphasizing relatability over aspiration, especially when engaging with Gen Z. This feature reinforces our commitment to building genuine relationships and creating value within the communities we serve. We're excited to continue innovating in this space, always striving for authenticity and meaningful engagement. Here is the full article: https://lnkd.in/gUpsQFBF #nextgencentricity

Gen Z creators are rewriting the playbook on how to make money online, and platforms like Patreon are leading the charge. 💸✨ They’re not just creating content—they’re monetizing it on their own terms, building closer relationships with their audience and turning passion into profit. Why the shift and curious how brands can shift strategies? Subscribe to our newsletter for more insights! 📬 https://lnkd.in/gs9wt7vS #CreatorEconomy #Patreon #GenZInnovation #MonetizeContent #CommunityVibes #NextGencentricity

I recently had an insightful discussion with Preet, a future doctor exploring AI's impact on careers. She shared how AI could revolutionize job markets and even replace highly skilled roles as automation becomes more accurate and reliable. How AI will help us propel the field of brand and marketing? How to leverage AI to establish leadership in the marketplace? If these questions resonate with you, check out the comment section to see how you can leverage AI today in your brand’s storytelling. #TechAndJobs #AIMarketing #AIRevolution #AIForBusiness #AIforBrands #NextGenMultiverse #NextGencentricity

Back from an unforgettable week in NYC! From reconnecting with old friends to meeting inspiring new ones, this trip was all about growth, both personally and professionally. I had the honor of speaking to MBA students at NYU Stern School of Business discussing Next-Gen Centricity™, the roadmap to cultural domination with the next generation of consumers and the work we are leading at DANG, unlocking a new career milestone, and diving deep into the latest industry advances at Advertising Week. At The List breakfast, we discussed thought leadership on embracing tech innovation as an industry. Also had a blast discussing the present and future of the world of marketing and creativity on The Digital Fix podcast Caught up with so many friends and made even more along the way. To those I missed I’m coming back soon! 🌆 NYC, thank you for the inspiration, community, and warmth. Special shout-out to the strangers and friends who helped me navigate the subway for the first time—your kindness showed me the way in more ways than one. 👑 Nuno Pestana Teixeira Vivian Youn Shikhar Mehra Denetrias Charlemagne John Dioso Jeanine Poggi Steven M. Sean Halter Mo Said William Esparza Kelli Robertson Marty Muller @leslieFerraro Priti Kapur Aaron Griffiths Jenna Berg Marilyn Mead Brutoco Andrew McKechnie Menno Kluin Suzanne Powers Kwame Taylor-Hayford Megan Ramm Mrinalini Nair Marissa Nance Jenna Berg DANG #NYC #AdvertisingWeek #Grateful #nyu #NewMilestones #Community #Growth #NextGenCentricity

Creators are no longer just promoting brands—they're building them. 🎯Why the shift? Creators know their audience better than anyone. They're not just endorsing products—they’re crafting them, shaping industries, and building lasting businesses that go far beyond social media. 💡✨ Want to know how your brands can leverage this shift? Subscribe to our newsletter for more insights! 📬 https://lnkd.in/gs9wt7vS #CreatorCommerce #CommunityVibes #BrandBuilding #Innovation #NextGenEntrepreneurs #NextGencentricity

How can AI revolutionize your brand's storytelling? In this week's Next-Gen Creativity Nugget, I'll show you how leveraging AI can help create personalized, engaging narratives that resonate with Gen Z and Gen Alpha. Whether crafting dynamic content or tailoring experiences, AI is the key to elevating your brand's story. Check out the comments to learn how Gen Z embraces new technologies to boost efficiency, creativity, and productivity. #AIStorytelling #NextGenMarketing #PersonalizedNarratives #NextGenNuggets #NextGencentricity DANG The List John Dioso

In today’s social media landscape, less can be so much more. Micro influencers, with their smaller but highly engaged audiences, are winning hearts (and trust) with authentic content. 🙌✨ Want to discover how micro influencers can boost your brand? Subscribe to our newsletter for all the details! 📬 https://loom.ly/zJXf9HM #MicroInfluencers #RealConnections #CommunityVibes #NextGenMarketing #AuthenticityMatters #NextGencentricity

How Gen Z is Leveraging AI for Smarter Learning. I had a great conversation with Aalisha, a 21-year-old student at UC Berkeley. She revealed how AI tools like ChatGPT have transformed her learning experience and helped with everything from generating ideas to streamlining her studies. Next-gen consumers are adopting trends and technology faster than ever, outpacing the business world. To thrive in this rapidly changing landscape, brands must continually evolve at the forefront of culture and technology. Curious about how Gen Z is leveraging AI across different fields Checkout the comments section. #AIinEducation #GenZLearning #AIEfficiency #NextGenTools #NextGenMultiverse #NextGencentricity