In a world where we’re bombarded with news every day, it’s getting harder to tell what’s real and what’s fake. But for Gen Z, misinformation has become a playground for humor and creativity. 🌀 Welcome to the new satire culture, where the line between fiction and reality is blurred for fun and turns into meme-fication. From making fake concert mashups go viral to turning fictional characters into internet celebrities, Gen Z is all about confusing and entertaining their audiences. Want to understand how Gen Z decides what’s real and what’s just for laughs? Subscribe to our newsletter and dive into the world of digital satire! 📬https://lnkd.in/gs9wt7vS #Satire #Memefication #GenZ #nextgencentricity
DANG
Marketing Services
Modernizing iconic global brands through the lens of Next-Gen Centricity™
About us
DANG is a brand consultancy group specializing in modernizing iconic global brands through the lens of Next-Gen Centricity™. Founded by Shruti Dang & Karan Dang, internationally acclaimed creative leaders, we specialize in creative transformation, building relevance and modernization by embracing Next-Gen Centricity™ across all brand experiences. We leverage our deep expertise in creative storytelling, brand innovation and youth culture and experience design to guide brands through cultural shifts. As former head of creative at Disney and brand creative at Walmart, Karan pioneered innovative creative approaches and engaging social storytelling to engage younger audiences while retaining brand essence. Shruti brings unmatched fintech design leadership, consistently pushing boundaries and setting new standards delivering transformative solutions that set new standards for excellence. At DANG, we’ve assembled top creative, strategy, and culture experts to collaborate closely with C-suite leaders who want to evolve their brands for the next era. Our Next-Gen Centricity™ approach delivers transformative creative solutions rooted in a deep understanding of the brand, today's cultural trends, and the behaviors of tomorrow's consumers. From breakthrough creative solution to innovative pilots, we enable brands to raise the creative bar, retain relevance, and build lasting audience relationships.
- Website
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www.dangworld.com
External link for DANG
- Industry
- Marketing Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles
- Type
- Privately Held
- Founded
- 2024
- Specialties
- Marketing, Social Media, Creative Direction, Agency Match-making, Staffing Solutions, Coaching & Mentorship, Agency Building, Off-Shoring Solutions, Brand Strategy, Emerging Technologies, Social Media Trends, Metaverse strategy, Spatial Reality, and AI integration
Locations
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Primary
Get directions
Los Angeles, US
Employees at DANG
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Karan Dang
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
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Leny Balute
Executive Assistant @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™
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Mai Dang Win
Mai at DANG
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Tamarra Zahran
Shitshow D-debockalist at Dang
Updates
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DANG reposted this
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
Thank you, Brian Bonilla, for the shoutout! Thrilled to be featured in AdAge! At DANG we’re all about embracing our niche – creating laser-focused, culture-driven narratives that truly connect with the next generation. I’ve had the privilege of marketing to this audience since their tween years at The Walt Disney Company and Walmart, witnessing their evolution through recessions, inflation, and a pandemic. Their resilience, entrepreneurial spirit, and unwavering belief in community continue to inspire me and my creativity. Here’s to shaping the future, one story at a time. 🚀 #AdAge #NextGenCentricity #DangWorld
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Big thanks to Ad Age for the shoutout! At DANG, we’re committed to mastering our niche – crafting hyper-focused, culture-driven narratives that resonate deeply with Gen Z and younger audiences. We've witnessed their resilience and entrepreneurial spirit firsthand as they navigate challenges like recessions and a global pandemic. Their belief in the power of community inspires us to continue pushing the boundaries of creative storytelling. #AdAge #NextGenCentricity #DangWorld
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DANG reposted this
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
Want to master the art of Digital Anthropology? 🌐✨ Meet Olivia, a 21-year-old who reveals how platforms like TikTok, Instagram, and Pinterest influence her music and fashion, create choices in their digital spaces, and how Gen Z engages with the world. Discover how the art of Digital Anthropology can help you tap into emerging trends and connect with customers. Partner with DANG to stay ahead! #DigitalAnthropology #Innovation #BrandStrategy #DANGWorld
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DANG reposted this
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
🕵️ To connect with Gen Z and Gen Alpha, brands need to dive deep into online communities and subcultures. Digital anthropology helps uncover cultural insights and emerging trends. Which online communities do you follow to stay ahead of trends? Let’s discuss your favorite digital spaces! 🌐👇 DANG #NextGenCreativity #DigitalAnthropology
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DANG reposted this
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
This week brought a mix of highs and lows, reminding me that in entrepreneurship, nothing is permanent. The true superpower lies in iteration—being willing to refine and adapt our ideas and strategies and more importantly in the time we spend with our loved ones. It’s important to stay focused on the north star, but the real wins come when we embrace change and keep pushing forward with fresh perspectives. #EntrepreneurLife #CreativeConsultancy #IterationIsKey
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DANG reposted this
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
What do you get when you ask a Gen Z editor for BTS footage? A reel full of surprises: 🎬🤣😆📹 Check out the unexpected bloopers and moments that didn’t make the cut. #GenZEditTrend #Bloopers #GenZMagic #BehindTheScenes #DANGWorld #BTS #NextGenMultiverse #NextGenNuggests #GenZEditor #GenZCreativity
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DANG reposted this
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
Crack the code to Gen Z’s humor and watch your brand go viral! 🚀💬 Meet Kelly, a 23-year-old who shares how brands can nail it by embracing funny, pretty, and niche content. Discover why humor that resonates with Gen Z can turn your brand into a viral sensation! 🚀🌟 Want your brand’s content to go viral? Check some tips in the comments 👇 and let’s create humor that Gen Z can’t stop sharing! 😂🚀 #GenZHumor #BrandStrategy #ContentCreation #NextGenMarketing #HumorInMarketing #GenZInsights #BrandViral #MarketingTrends #DANGWorld
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DANG reposted this
CEO @DANG | Modernizing Iconic Global Brands via Next-Gen Centricity™ | AdAge 40 under 40 | Board Member
Unlock the secret to making your brand go viral with memes! 😎📈 Dive into this week’s Next-Gen Creativity Nugget to discover how to leverage meme culture for unstoppable brand success. From identifying trending formats to engaging influencers, learn how to turn your content into meme gold. 🚀🔥 Ready to ride the meme wave? Let’s elevate your brand’s presence together DANG ! 🌟💬 #MemeMagic #ViralContent #NextGenMarketing #BrandBoost #SocialMediaSavvy #KaranNuggets #DangWorld #NextGenNuggests
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Our COO Shruti Dang shares with Ad Age the importance of reverse mentorship in today’s fast-evolving marketing landscape. By embracing insights from younger professionals, senior executives can stay culturally relevant and build authentic connections with Gen Z and Gen Alpha audiences. And yes, our content series has now hit 1.4m organic impressions and over 700,000 unique views. Discover how DANG is leading the way in fostering a dynamic, inclusive workplace that thrives on diverse perspectives. Thanks Lindsay Rittenhouse for the feature.
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