Dealer Marketing Magazine

🚀 Special Feature: Dealer-Built Technology - DASHBI 🚀 In our latest spotlight, we're diving into DASHBI a game-changing software built by dealers, for dealers. This unique tech solution was developed by dealership professionals who faced real challenges on the ground and created something to solve their own problems. ➡️ No one understands dealership operations better than those who live it every day, and DASHBI is a testament to that. 🔵Discover how this homegrown technology is revolutionizing operations, data management, and decision-making for dealerships everywhere. Check out the full feature to learn more about the power of dealer-built innovation and how DASHBI is transforming the way we do business. https://lnkd.in/dGVGYmMJ #DealerBuiltTech #Innovation #AutomotiveTechnology #Dashbi #DealershipSolutions #DealerMarketing

🔵New Insightful Read 🔵 Buying a car is one of the biggest financial commitments many people make, but it doesn’t have to be stressful. We’re excited to share expert tips from David Boice, CEO and Co-founder of Team Velocity, who offers practical strategies to help dealerships ease car-buying anxiety and empower their customers. In this latest feature, David discusses how preparation, transparency, and the right tools can transform the car-buying experience for consumers, giving them confidence and control throughout the process. Whether it’s providing financing tools, transparent trade-in values, or complete online car-buying options, there are many ways dealers can enhance the customer journey. 🔹Get the full breakdown: https://lnkd.in/d4MUEpPH #AutomotiveMarketing #DealershipSuccess #CustomerExperience #TeamVelocity #DMM #IndustryLeaders

Ed Steenman 👏👏👏👏 We are on standby for the rest of the series! #automotivemarketing #advertising

🚨 New FTC Rule Alert 🚨 The FTC's new rule—effective as of yesterday—prohibits practices like incentivizing reviews, using insider testimonials without disclosure, and suppressing negative feedback. 🔹Transparency in reviews is now more critical than ever. 📢 In his latest article, Tom Kline ☎🐙, Founder of Better Vantage Point and DMM Expert, dives into what this new regulation means for dealerships. Read "If You See Something, Say Something" on Dealer Marketing Magazine to understand the impacts and how to stay compliant. Check it out now: https://lnkd.in/dQPM82Fr #FTC #DealerReviews #ReputationManagement

Is Your Dealership Prioritizing Customer Experience Over Data Security? As the automotive industry embraces e-commerce and digital interactions, the risk to sensitive customer data grows. In his latest article, John Sternal dives into the crucial balance between providing a seamless car-buying experience and safeguarding data in transit. 🔵Discover: 🔹The importance of secure data transport 🔹Strategies for enhancing data privacy 🔹How leading dealers are leveraging technology to protect customer information Read the full article here: https://lnkd.in/d8aBXKGV #AutomotiveMarketing #DataProtection #SecureTransactions #DigitalTransformation #DealershipSuccess

In the fast-paced world of automotive sales, traditional techniques alone won’t cut it. Kathi Kruse highlights a critical challenge: many car salespeople, despite their expertise in face-to-face interactions, struggle with the self-motivation needed for consistent engagement in social selling. Without strong support from managers, their potential for success in this area diminishes significantly. Through her insightful two-part series, Kathi empowers sales managers to embrace social media not as a distraction but as a powerful tool to enhance customer relationships, build trust, and ultimately drive more appointments. She outlines strategies for overcoming the hurdles that often stand in the way of effective social selling, including the importance of structured training, goal setting, and fostering a supportive dealership culture. If you read one thing today, make it this: 👉 https://lnkd.in/eW42xiZt #SocialSelling #CarSales #DigitalMarketing #SalesStrategy #KathiKruse #DealerMarketing

If you haven't read Todd Smith’s latest column, "Revolutionizing the Dealership Experience in the Intelligence Age," now’s the time! 🔵Why is this important? 🔹Understand how AI can help you predict customer needs and optimize their buying journey. 🔹Discover how virtual sales assistants can enhance customer service and reduce wait times. 🔹Learn about the ethical considerations and challenges that come with AI adoption. Take the first step toward a more intelligent dealership experience! Read the full article now: https://lnkd.in/dDV5Ac3n #Automotive #AIAutomotive #Innovation #FutureOfRetail

Lets talk about Kathi Kruse’s “Digital Success Playbook” in partnership with Dealer Marketing Magazine! If you're a sales manager looking to transform your team into social selling ninjas, this is a must-read. "The Manager’s Guide to Tools, Tactics, and Social Selling Success" is Part Two of a focused content series that Kathi designed to help you lead a socials-savvy team. In Part 2, we dive into practical tools and strategies for boosting your team’s social selling performance, from structured training programs to incentivizing digital engagement. 💡 Learn how to: 🔹Leverage social media as a complementary tool to traditional sales 🔹Build a digitally savvy sales culture 🔹Motivate your team to create lasting online relationships that turn into sales Don’t miss out on actionable insights that can drive appointments and long-term customer loyalty. Missed Part One? Click here - https://lnkd.in/db7jDvPA Following along? Click straight through to Part Two here: https://lnkd.in/eW42xiZt #SalesManagers #SocialSelling #DigitalSuccess #DealershipMarketing #AutomotiveIndustry #Leadership #SalesTactics

Ever been on the hunt for the perfect commuter mug? One that's comfortable, spill-proof, keeps your drink warm, and doesn’t burn your lips? We know the struggle is real… but speaking of perfection, there’s a group inside your dealership who also never stops pushing forward: risk and compliance professionals. Just like the search for the best mug, they’re on a constant quest to protect dealerships from legal and cyber issues, ensuring everything is running smoothly and securely behind the scenes. From cyber training to price transparency, they’re the unsung heroes preventing costly mistakes and keeping operations on track. Check out Tom Kline ☎🐙’s latest article to learn how dealerships can stay ahead of these challenges and avoid sticky legal situations—just like finding that elusive perfect commuter mug. 🔗 Dive into it now: https://lnkd.in/dekdGpqk #DealershipSuccess #ComplianceMatters #AutoIndustry #RiskManagement

Did you catch Todd Smith’s latest in Chrome to Code? Get the most relevant, industry specific insights when it comes to AI: https://lnkd.in/dDV5Ac3n