Deciphering Digital

🔍 Are you ready to unravel the mysteries of Google Analytics 4 (GA4)? Well, buckle up because we've got a treat for you! In our latest Deciphering Digital podcast episode, we sit down with Steve Lamar to explore the world of GA4 and uncover actionable insights that will elevate your marketing game to the next level. 📊 Steve breaks down GA4's current state and shares his expertise on how to navigate this new landscape like a pro. He'll guide you through tracking key events, setting up proper attribution, and leveraging tools like Google Tag Manager and Looker Studio to make your life easier. Trust us; you won't want to miss his tips on identifying your business questions and ensuring you have the data to back them up! 🕵️♂️ But wait, there's more! We also explore the concept of "dark social" and how it impacts your attribution models. Steve and our host Chuck Aikens discuss the challenges of tracking user journeys across multiple touchpoints and the importance of understanding how different channels contribute to conversions. They'll even dive into the various attribution models available in GA4 and help you make sense of all that data. 🚀 Whether you're working with an agency or flying solo, this episode is packed with knowledge and tools to help you crush your analytics game. So, what are you waiting for? Head over to our podcast page and give it a listen or watch on YouTube. https://lnkd.in/gXH_n-_Z Oh, and while you're at it, don't forget to follow the Deciphering Digital page for more juicy content like this! #GoogleAnalytics4 #DataDrivenMarketing #DigitalAnalytics

👇 What promises to customers has your organization struggled with? 👋 Greetings decipherers! Episode 6 is here with business coach and brand strategist Micah Logan. He illuminates the meticulous process behind crafting an authentic brand promise that emotionally resonates. 💡 Discover tested steps for alignment across teams and operations to dethrone competitors through reliable delivery. With host Chuck Aikens, this episode breaks down how to run a focus group and instill conviction around core values in staff training to close gaps in your branding aspiration with the present reality. 🔑 The payoff arrives when employees intrinsically live the refined promise in each interaction. Just like Zappos' 10-hour customer service call, obsessive fans emerge when teams uphold standards for consistency that customers intrinsically feel and come to expect. 🤝 The journey requires investment but yields loyalty beyond transient transactions. Equip yourself with Micah's blueprint for architecting distinct brand affinity with target audiences. Full Episode Here: https://lnkd.in/gf-pxYmf #BrandStrategy #OperationalExcellence #CustomerCentricity Be sure to follow Deciphering Digital as we continue decoding the complexities of digital marketing!

🚀 It's here: "Grow Loyalty, Engagement, and Revenue with Subscriptions" as Episode 5 on Deciphering Digital! 📈Join us as we navigate the fascinating world of subscription and membership models with our expert guest, Matthew Holman. Discover how these strategies can revolutionize your approach to customer engagement and brand loyalty. 🔍 In this episode with host Chuck Aikens, we delve deep into the heart of subscriptions, distinguishing them from memberships and emphasizing the critical role of understanding customer behavior and delivering exceptional value. https://lnkd.in/gDDKteWg 🤝 Whether you're crafting a compelling newsletter, fostering a vibrant community, or orchestrating memorable events, this episode is your ultimate guide. We focus on creating a harmonious blend of online and offline interactions, ensuring that your strategies resonate deeply with your audience. 📚 Designed with the modern professional in mind, this episode is perfect for integrating into your busy life. Get ready to gain actionable insights that will empower you to elevate your brand and captivate your audience. 🌟 Subscribe now to Deciphering Digital and transform your digital marketing prowess. Embrace the power of subscriptions and memberships, and watch your brand flourish.  #DigitalMarketing #CustomerEngagement #BrandLoyalty #SubscriptionGrowth 

The Art of Customer Experience: Slay the Suck 🗡️ Have you struggled to craft customer experiences that truly resonate? Do you feel confused about service design, journey mapping, and psychographic targeting? 💡Look no further than the latest episode of Deciphering Digital, featuring brand strategist Tish Gance decoding the keys to frictionless CX with decades of C-suite expertise. 📈 To break down these digital marketing consumer experience techniques, Tish spotlights actionable solutions beyond surface-level features. From journey mapping techniques to targeted content strategies, it's a masterclass in achieving marketing ROI through research-backed customer outcomes. And the insights don't stop there. You'll learn how to build raving fans by simplifying processes and focusing on service essentials. Plus, there's an inside look at how Tiffany's epic #marketingfail that alienated core customers - don't miss Tish helping you avoid a similar fate! 😅 Take your CX strategy from suck to wow, with clear-cut wisdom made for real-world application. Visit https://lnkd.in/gf_VSjWH to access the episode on YouTube or listen on Spotify, Apple, Amazon, and other popular podcast platforms. 

🛒Dive into the world of Amazon with Episode 3 of Deciphering Digital! 🎧We're joined by Luke Tierney to explore Amazon's complex algorithms and strategies for enhancing product visibility. Learn the art of storytelling within Amazon's framework and connect with customers through compelling narratives. 🌊 Navigate the fluid Amazon marketplace, staying agile amidst policy and market changes. Gain insights into customer research patterns and the broader digital sphere. 💡From Amazon SEO strategies specific to leveraging customer reviews, this episode is a treasure trove for new and established brands looking to master Amazon's marketplace. Episode URL: https://lnkd.in/gERyv_y9 YouTube URL: https://lnkd.in/gGJ_NaK6 #AmazonSEO #BrandStorytelling #DigitalMarketing #PodcastEpisode 

Just published the last of four segments for Episode 2 with Jay Mays: Crafting The Story: Leveraging Comedy for Sales & Marketing. This article contains the full episode as well as the four shorter segment clips generated from the episode along with a blog post diving into the four elements of storytelling shared in the episode.

Episode 2 is Live! How to Leverage Comedy For Sales & Marketing  🎙️I am thrilled to have Jay Mays, former standup comedian turned sales consultant, on the show. In this engaging episode titled "Crafting the Story", we delve into the intriguing intersection of comedy and sales/marketing techniques. 🔑 Key Insights: ✅ The Role of Authenticity: Discover how being true to yourself can enhance your connection with audiences, whether in comedy or sales. ✅Applying Comedy Techniques: Learn how a less scripted approach, embracing improvisation, managing stage fright, and the art of the pause can significantly impact your marketing content and sales presentations. ✅The Power of Storytelling: Understand the importance of engaging stories in sales and marketing and how to craft them effectively. ✅The Value of Imperfection: A real-life example demonstrates how authenticity can sometimes outweigh perfection. ✅Developing Storytelling Skills: Like comedians fine-tuning their act, sales and marketing professionals can also refine their storytelling abilities for better engagement. 🎙️ Jay shares his unique perspective and practical tips that can transform how sales and marketing professionals connect with their audience. 🤔 Whether you're looking to improve your techniques or just interested in how comedy can enhance business practices, this episode is a must-listen! YouTube: https://lnkd.in/gC2BPKU8

🤔 Thoughts on AI and Content Creation In Episode 1 of Deciphering Digital (E-E-A-T for SEO & Content Strategy), we delve into one of the most debated topics in digital marketing today: the role of AI in content creation. In this segment, David Yarian shares his unique insights on AI in content creation, challenging common industry perceptions. https://lnkd.in/gycRZ-2n With a blend of skepticism and acknowledgment of AI's potential, David provides a nuanced perspective that is a must-watch for marketers, content creators, and anyone curious about the intersection of AI and creativity. 🔍 Highlights from the Discussion: ✅ AI's role in idea generation and outlining. ✅ The pitfalls of over-reliance on AI for content creation. ✅ Balancing AI optimization with human creativity and relevance. ✅ Learn to navigate the fine line between AI assistance and over-dependence. ✅ Discover actionable insights to enhance your content's quality and engagement. 🌟 Follow Deciphering Digital for More! Stay ahead in the digital marketing game. Follow DD for more insightful discussions, expert interviews, and how to crack the code of digital marketing!

Our first episode on "Decoding E-E-A-T for SEO Content Strategy" featuring @davidyarian and hosted by @chuckaikens has been published on YouTube. https://lnkd.in/gMuqBrFV "Deciphering Digital" is a video podcast, or webcast, focused on interpreting digital concepts and foundational strategies for brands to market, communicate, and build relationships with customers. In this episode, we will break down why E-E-A-T is important for SEO content strategy, how to get more of it, and even talk a little about using AI for content generation, among other things.

Welcome to Deciphering Digital! This video webcast is focused on deciphering complex digital marketing strategies in a simplified and conceptual manner that allows for the confident execution of tactics to be deployed in ‘real life’ and with ‘real brands.’ Youtube Channel: https://lnkd.in/gNcbkdmT Website Link: https://lnkd.in/gvdXpp5S