Deelio

From a wall of logos to curated, editorial offers for your subscribers: how exclusive member perks must evolve to meet today’s customer expectations

The life of a DTC brand isn’t so different from any other traditional brand—some succeed and some fail. Putting aside the “Zombie brands” concept, which is more about valuation, DTC brands have a unique asset that traditional brands selling through retailers don’t: the community they’ve built. Why do you choose your bath products from a specific DTC brand when there are potentially 100 other options? It’s likely because you resonate with their vision, beliefs, and actions—their DNA. This connection goes beyond a simple purchase. However, even with a strong community, your customers might not always buy regularly due to a limited product range or infrequent repurchases. But this doesn’t have to be a limitation. You can still increase revenue while keeping your community happy and engaged. Deelio AI helps you create a friendly and highly effective cross-selling strategy. By understanding your DNA and your clients’ expectations, we can recommend handpicked products or services tailored to each client and propose them on the fly. With real-time access to thousands of products from top brands, we ensure the best selection appears at the optimal moment (checkout) with the highest chance of conversion. Our AI personalizes each selection and optimizes it based on real-time results, generating conversion rates beyond 10%, making a real impact. Additionally, you can monitor and refine our engine with multiple criteria and constraints. Using Deelio strengthens your relationship with your community and delights them by introducing products they might never have discovered. At the same time, it provides a significant opportunity to generate extra net revenue without additional time and resource investment. If you use Shopify, we will make a big change for you. Reach out to us so we can show you: How easy it is to install The brands and product categories that align with your DNA The potential revenue Deelio could generate #Deelio #DTC #CPGstartup 

Don't let your customers hit "purchase" and disappear! Studies by McKinsey reveal that cross-selling can significantly boost sales and profits, with increases of 20% and 30% respectively. Key drivers of this success include strategic discounting and promotions, along with offering complementary products that intelligently enhance the value of the original purchase. Independent DTC brands face a challenge: the checkout process is often the end of the customer journey. But it doesn't have to be. Deelio helps you capitalize on this missed opportunity. We automatically suggest exclusive, perfectly complementary products to your customers at the checkout stage, all at the guaranteed best price. Imagine the impact: Increased average order value and Higher customer satisfaction with a more complete shopping experience. Don't just take our word for it. Contact us today and see how Deelio can supercharge your DTC sales! deelio.app

Another challenge for the publisher's revenue model! https://lnkd.in/eMPpPqT4

At Deelio, we interact with numerous publishers daily. A recurring theme in our conversations is the consistent decline or stagnation of revenue from digital advertising, concerns over SGE, and the unpredictable rule changes from walled gardens. Despite these challenges, we sense a strong determination to find solutions that will satisfy users while generating new revenue streams. We believe that publishers have an opportunity to capitalize on purchase intention. But how do you define a purchase intender as a publisher? Reading an article about an NBA playoffs game summary doesn't necessarily indicate a desire to buy the latest team jersey, a basketball, or new sneakers. It certainly doesn't suggest an interest in SUVs or fast food chains. While deep psychological studies might reveal certain insights, there's a more straightforward approach for publishers. Publishers can create their own signals and amplify them with smart solutions. For example, if someone clicks on an article titled "We compared the best meat thermometers," what does this indicate? Even if 20% of readers stumble upon it by mistake, the remaining 80% can provide valuable insights. These readers are likely not vegan, enjoy cooking, are interested in kitchen gadgets, and probably invest in quality kitchen tools. These strong signals present a unique opportunity for publishers. By leveraging these signals, publishers can offer related products in a natural, non-intrusive manner. Instead of traditional banners or video ads, imagine a smart e-store environment with daily updated products that readers can purchase with a click. This approach not only enhances the user experience but also represents an incredible source of revenue. While this strategy requires time and cannot be done manually, the potential rewards are significant. It would be a missed opportunity not to embrace it. Count on Deelio to provide the solution. Call us for a demo.

Retail media continues to chip away at paid-search media, despite paid-search advertising spend reaching a new high in 2023. Publishers need to quickly enter the race! #deelio https://lnkd.in/eh8NZZmp

Confining commerce solely to articles is short-sighted and potentially detrimental.

Introducing a new perspective on affiliate marketing: It's not just about logos; it's about creating personalized shopping journeys. As affiliates, your task goes beyond prompting purchases; it's about curating immersive e-commerce environments that effectively guide users. Studies indicate this approach can elevate conversion rates by 18% to 30%, but successful scaling demands robust data, technology, and strategic planning.

It's becoming increasingly evident that the lines between content and e-commerce are blurring, sparking a palpable competition between stakeholders from both realms. Platforms like TikTok and Instagram are venturing into the realm of 'shopping,' directly challenging industry giants like Walmart, Amazon, and Target. And caught in the midst of it all? Publishers. Instead of standing by as passive observers, risking significant losses, they must seize the new opportunities emerging from this paradigm shift