Deep Ocean Partners

Anthony Rosen from Propeller Industries explains why retention is more important than even.

We are excited to speak with Anthony Rosen, Daniel McCarthy, and Gina Perrelli this Thursday, 9/26 about retention - why it's important, how best to track it, and practical steps for improving it. Hope you'll be able to join us!

While many founders strive to achieve a big exit, for many operators the trick to actually making it happen is to *not* seek offers. Build a great business and a compelling story - and interest will come.

The brand Parker Burr founded achieved a 75m valuation and was ultimately acquired. It can easily be presented as a story of success, but he has instead chosen to be honest and to share what he learnt over the course of a decade of building out Feat. When it comes to exits: the short of it is that if the market starts to move against you, raising on a SAFE is anything but.

Jeremy Horowitz' shares his thoughts on the value of new channels when acquiring brands. In short, it's not enough just to test the waters - you need to have hard data showing both scalability and staying power.

In last week's webinar Jeremy Horowitz' kindly shared the first thing he does post-acquisition: stretch AP/AR terms as much as possible to free up working capital.

Many brands become distressed in the course of trying to break through a revenue plateau. Michael Lisovetsky speaks to how he has seen brands successfully push through. In short, it comes down to focusing on the top of your funnel. We would add that this is unfortunately where attribution is often most difficult - a subject we will be coming back to in another webinar next month.

Austin Gardner-Smith at Drivepoint has found that operators often spend in anticipation of aggressive forecasts being realised. Planning your spend around more conservative scenarios is key to staying on firm financial footing.

Fan Bi has an exceptional record of turning around distressed DTCs after acquiring them. Here's his basic playbook.

In last week's webinar, Deep Ocean asked how DTC brands die. Here's a quick answer from someone who has spoken with hundreds of distressed brands - Fan Bi.