In this piece, we break down how cross-functional planning empowers more informed, reliable financial decisions. Want to learn more? Matt breaks it down here:
Is your brand on the fast track to scale? If so, buckle up — because inter-departmental competition for funds will be fierce 🤑 You must consider each department’s case and weigh the potential ROI of each opportunity. Making the wrong choice could impede growth or, worse, stifle cash flow. In our latest guide, Matt Weiler, founder of Second Star Ventures and interim CEO of Wells Group of New York, shares five key strategies to effectively drive DTC growth with cross-functional strategic finance: 1️⃣ Balance your investment between initiatives with measurable ROI and activities with less quantifiable but high long-term value. 2️⃣ Always consider the measurability, probability, and reversibility of your risks. 3️⃣ Prioritize customer experience in your financial planning — from upgrading your supply chain to ensuring adequate stock levels. 4️⃣ Ensure positive ROI on every initiative by evaluating how CAC payback periods affect LTV. 5️⃣ Use Drivepoint to turn financial data into actionable insights that support your cross-functional finance decisions. For more, check out the full guide: https://lnkd.in/gXc-f_5x