Defense By Design

For those in the #banking #financialservices #wealthmanagement #legal #insurance #accounting or similar fields looking for a great value-add event to offer your clients -- here you go! This can be a luncheon, dinner, HOA event, community event or similar. Also, you are welcome to partner with any other companies you wish to pull in 'their' clients to join your own (nice strategy). It's all about the power of a "good story," and the how-and-why these are so effective in securing our trust, cooperation or compliance when instincts and common sense would say otherwise. This is #marketing and #publicrelations on another level. I know someone who can help. #defensebydesign

Let's talk #reputationmanagement given the parties for #Halloween. It doesn't matter what costume or mask you're wearing, 'someone' will still know it's YOU on camera if not careful to monitor your drinking and behavior. For #hrmanagers #hrdirectors or others in #hrmanagement, PLEASE pass this along to your staff as a "friendly reminder" that what they do off-the-clock is just as important as on-the-clock. Every person armed with a smart phone today is a "roving reporter," with many just WAITING for that moment where their video can go viral. Clicks are currency today, but could end up being at your "expense." I know someone who can help. #defensebydesign

This is a brand *NEW* presentation I am now offering, mostly for general audiences though I do have one national women's conference currently interested. For #bankers #wealthmanagers #financialservices #financialadvisors #insurancebrokers #insurancecompanies with personal lines clients, this would make an EXCELLENT value-add client event! It deals with both physical *and* fiscal exploitation, all of which often stem from the simple yet effective approach of a "good story." This is one your clients *WILL* thank you for offering them, their spouses, possibly even 'their' parents, and friends. If interested in details, message me directly. But again, if you're looking for something to truly enhance your #clientretention #clientengagement efforts, look no further. I know someone who can help. #defensebydesign

The internet can be a great place or a ruthless place. Already the "hunt" is on for this young woman who let her emotions get the best of her over the weekend -- and keyboard warriors no doubt 'will' discover her identity in time. This is why I constantly advocate for more employers to take #employeetraining more seriously in this arena of #socialmedia, as at some point when her identity is known, whoever she works for 'will also' come under scrutiny. And this wasn't even the ONLY such case popping up over the weekend. What your people do "off-the-clock," and not simply "online," can have negative impacts on your business, whether in operations, reputations, productivity and/or profit. #hrmanagers #hrdirectors #riskmanagers and even #generalcounsel take note. I know someone who can help. #defensebydesign https://lnkd.in/gZ3t4CE5

I am seeing an uptick of interest coming from the #restaurant and #retail sectors as well as #municipalities dealing with the general public and exchanges between these and their staff. People today come with an attitude, like it or not, and the ability to navigate such interactions successfully can make a difference in both #riskmanagement as well as #reputationmanagement for any business and/or government agency. I offer both #onlinecourses as well as in-person training to help proactively address such interpersonal dynamics, helping keep people out of the emergency room and employers out of the courtroom and the newsroom for #businessowners #smallbusiness #managers interested in the same. I know someone who can help. #defensebydesign

In years past (thankfully not so much now) I have been asked, "will your training 'scare' my people or make them paranoid?" Quite the opposite. Fear often comes from the 'unknown' vs. the known. When the latter, the mind moves simply to awareness as you *know* what you're looking or listening for vs. having no clue (hence "fear"). For all the tornado drills, fire drills, and now active shooter drills our KIDS go through in school, how often do they return home fearful or paranoid? I think your employees will be just fine. And I know someone who can help. #defensebydesign

Final days of a little Halloween fun in marketing theme. But it does speak to something many do not consider when addressing areas of #riskmanagement -- stress! We know that stress is often a pre-incident indicator of violence, but it can just as easily lead to unwanted "explosions" in the office regarding words exchanged (and later regretted) whether between employees, clients, or similar. Who is helping you and your staff get ahead of such issues? Whether in #hrmanagement #riskmanagement or #reputationmanagement, these are issues that if bottled-up can often lead to unintended consequences. I know someone who can help, now online as well. #defensebydesign

As I was just returning from my normal early-morning walk, I was flagged down by an 18-wheeler driver delivering food/supplies to a local restaurant who was just ROBBED. They took his wallet as well as phone, so he could not even call the police, which is why he flagged me down walking across the street from him. FOLKS! This is EXACTLY the types of stories I try to help companies and their employees avoid, hence the new #onlinecourses I offer to such companies and employers for #employeetraining, not only to reduce such incidents, but liabilities as well, as if such drivers are physically harmed, now those same employers are facing potential claims of negligence. See the link in the comments section below or visit DefenseByDesignAcademy.com #hrmanagers #hrdirectors #riskmanagers and #generalcounsel take note. Additionally, #insurancebrokers #insurancecompanies and #lawfirms who have such commercial clients take note and let's talk. I know someone who can help, online now as well. #defensebydesign

Well, we're almost at the end of my Halloween marketing videos, hope you have enjoyed them, just a few days left. But while having fun with the theme (Thanksgiving and Christmas coming soon), they still drive home certain key points I would hope. One of those is the fact I am always willing to simply "talk" about possible opportunities of engagement, whether online and/or in-person. If you've been following me for a while and just curious -- no problem. Anyone who has worked with me knows I don't do "pressure sales." I am all about EDUCATION, which includes the front-end of interest, not just the final result and product. So if you'd just like to set up a one-on-one or even group conversation, online or in-person, let's talk. You just have to "AXE." #defensebydesign

Tomorrow morning I'll be giving an online presentation to 11-33 HR professionals from around the country for Charles Schwab, who recently heard me at another #hr conference. Yes, I do webinars as well as online presentations. But for those in the #financialservices #wealthmanagement #banking #financialadvisory world, I actually represent a "twofer" offering as I additionally provide client value-add events as well as employee events. One national such firm brought me into their offices a few years ago and rented a large hotel ballroom for the day to offer back-to-back sessions for advisors and clients alike. We literally packed *EVERY* rush room during the day! Other such firms have brought me in with similar if not even better (standing room only) such response. The same is true for #insurancebrokers #insurancecompanies with personal lines clients looking for engaging events to offer. People today are concerned with their fiscal security -- yes. But no matter your financial resources being put at risk, this combined with keeping you physically safer as well is a great 1-2 punch, win/win scenario. Care to discuss? I know someone who can help. #defensebydesign