Dewhaus

Beast Mode Initiated. Introducing OddBeast We partnered with OddBeast, an uncommon motion and design studio, to develop new Naming, Positioning, Identity, and a fresh Website for our super talented friends that captures their distinct spirit of joy and mastery in motion. The goal was to provide them with a brand they could build upon, rather than simply adhere to. They accomplished exactly that. See how: https://lnkd.in/gm7CNmiX All 3D graphics + video created by the OddBeast team. Team: Nick Dew Zach Evans Spencer Stead Peta Dew Sydney Lamb Sarah Weimer Liz Bence Special thanks to: Ronny Young (Founder, OddBeast) Kevin Gautraud (Chief Creative Officer+ Managing Partner, OddBeast) Joel Gautraud (Technical Director + Managing Partner, OddBeast) Tj Bitter (Director of Video + Managing Partner, OddBeast) Matt Healy (Founder + Developer, devPHASE)

New Work for New Riff. Headliner, A Blend Worthy of Top Billing. We've put together a case study to share a dream project we just completed with New Riff Distilling. It's exciting to come across a project like this—where we get to flex a lot of different muscles and push our creativity. We were honored to design the visuals for New Riff's inaugural Headliner release. This is New Riff’s most creative release to date, and they were looking for a brand to match that creative spirit. The solution: a vibrant hand screen printed label as unique as the “supergroup” blend itself, a headlining act. This project included packaging, illustration, motion + sound, and a poster for New Riff’s first annual blended experience. Designed and distilled in support of local charities to exemplify their mission of sampling their full distilling catalogue to create a supergroup of whiskeys. See the full case study here: https://lnkd.in/g6Kvu_gh

We’re very excited to share our latest brand transformation for our pals Better Butter. For this dreamy brand revolution, we discovered a strategic opportunity to disrupt the entire butter category simply by looking into what its community already knew and loved them for: Flavor. It is no secret that quality butter is amazing and most everyone uses it in their daily life, but high grade flavored butter choices offer adventurous home cooks a new expectation of what butter can be and do. Dewhaus worked closely with Better Butter to develop a new brand identity, brand position, packaging system, sonic branding, copywriting, branded video, website, campaign and much more. We revolutionized the Better Butter brand and its entire platform using a colorful, clever, soulful lens that pushes against the boring country farm tropes of so many others in the category and better aligns to the authentic product offering. Or as the largest peer review platform Brand New puts it: “This transformation definitely leans into category disruption as a strategy to stand out and differentiate itself, succeeding with a great unexpected logo and enough attitude to make you rethink what butter should or could be and taste like.” More to follow. We are just getting started. Check out the newly designed website by Dewhaus at betterbutter.com Team: Peta Dew Nick Dew Zach Evans Sydney Lamb Spencer Stead Sarah Weimer Liz Bence Special thanks to: Tobias Brauer, MBA, MDes(Creative biz king) Mark Ian Campbell (Dev) Trina Stanton (Packaging Application) Kinship Creative (Social & Video content)

MOOOOVE over boring butter. Our recent brand transformation and packaging design for Better Butter is featured up on Brand New! Special thanks to SolvStat Tobias Brauer, MBA, MDes for disrupting another sleepy category.

*New Whiskey Work for New Riff* Challenge: Can a rock poster be a whiskey label? Our answer: Hell Yes. Our good friends at New Riff Distilling called upon Dewhaus to create a custom label, poster, and launch video for their inaugural Headliner release. Since New Riff was founded ten years ago in 2014 they’ve focused on making great whiskey as a vehicle for good. The inaugural Headliner release exemplifies this mission - sampling their full distilling catalog to create a supergroup of whiskeys. This year's Headliner is anchored by our first ever bourbon whiskey, now ten years old. With proceeds from each bottle benefiting local charities, Headliner truly takes center stage. We dug into the archives of classic psychedelic rock posters across time to represent the transcendent blended experience that the distillation team was after. The result: custom hand screen printed labels for each bottle (printed by our pals at DIY and Otto Printing) with the spirits. A free poster that goes with each bottle and a custom song and video to go with the launch. As the Hannah Lowen, CEO of New Riff put it: “This is our most creative release we’ve ever made.”We were honored to help out. Read more about Headliner and sign up for the lottery for a chance to get this limited release at https://lnkd.in/gCBACkv2.

Be the Light on top of the Hill. We’re excited to share our new brand identity for Newport Central Catholic. Dewhaus has recently developed a comprehensive institutional and athletic identity system for Newport Central Catholic in Newport, Kentucky. Check out the full case study at dewhaus.com.

🧡 Brands People Love 🧡

Introducing the New NewCath. We went back up to school to build a refreshed brand identity and system for Newport Central Catholic - or The Hill as we call it. Here’s a launch video we made to celebrate. Enjoy! Using the school’s rich culture and proud 128 year legacy as a foundation we developed new instituional logos, spirit marks, patterns, school uniforms, athletics uniforms, website, enrollment collateral, advertising, environmental design, wayfinding and much more. All was built around a strategic purpose to provide a more faithful and multi-dimensional education experience that builds the whole student. More to come. Go Breds!  Creative Direction: Nick Dew Design: Zach Evans Design: Sydney Lamb Design: Spencer Stead Motion: Spencer Stead Digital: Peta Dew  Sound Design: Zach Evans

Hi Friends, Peta and Nick here. We’re excited to introduce you to our brand transformation consultancy, Dewhaus. Dewhaus is our creative calling, to serve and love people through our branding & design skillsets without limitations. Together, we bring the visions of brave brand leaders to life through world class creativity, artistry, and design execution. We used to dream of a day where we would have the privilege to announce our own home for design and brand and now that day has arrived. You have played a part in us getting to this point whether you realize or not. SERIOUSLY. THANK YOU. We are so grateful to have built this creative company together as a family with our best friends. This lifelong dream would not be possible without a community of people who believe in us day in and day out. This includes our parents (Hi Mom & Dad), our family, and friends, especially those we are privileged to work with, both our clients and these super creative freaks Zach Evans, Sydney Lamb, Spencer Stead, & Sarah Weimer. Thank you to everyone who has helped us get to this point. No one does this life alone and it is only the beginning… We realize to some it may sound odd bringing Love into creative business but changing this perception of what brands can be and do is the very vision of Dewhaus. We love the brand process and the beauty in outcomes we share with our clients. As we continue to build this beautiful thing please know we are always on the lookout for new friends to meet, and new ideas to discuss. Feel free to drop us a line at Nick@dewhaus.com or peta@dewhaus.com. If nothing else we hope this inspires someone out there to follow the path they have been called to. Love, Nick Dew & Peta Dew dewhaus.com

Proud of the work Dewhaus accomplished with Headword! And devPHASE!