Digital Advertising Alliance

Summit Snapshot: Small Business Perspectives on Digital Advertising, Privacy Regulations, and Community Impact | Big idea: Small businesses and startups discover customers and connect with consumers by using digital advertising techniques and data to gain necessary visibility. #ENSPIREMagazine #ANYBAG #EatOkra | https://lnkd.in/ekwyC_gT

Digital Advertising Alliance President & CEO Luigi Mastria discusses the power of #AdChoices participation as a B2B marketplace driver and B2C trust builder for brands and publishers, during the #EDAASummit2024 | https://lnkd.in/ecyxpYPU

Big idea: The AdChoices program and DAA Principles are hard at work in 37 nations – and 28 languages. At the Digital Advertising Alliance Summit 24, some of our global network partners discussed current program priorities in their respective regions. As the digital advertising landscape continues to evolve, different regions are adopting various measures to ensure compliance with data protection and advertising standards, where the DAA Principles still apply. | https://lnkd.in/eewAawgK

Coming this Monday, October 7 -- Enforcement of DAA Principles, the 2024 Edition -- a Webinar at Your Desk. Speakers from BBB National Programs and Digital Advertising Alliance. Registration here: https://lnkd.in/enSU-n8x

DAA Statement regarding Federal Trade Commission Report on Social Media and Video Streaming Services | Lou Mastria, CEO and President of the Digital Advertising Alliance, released the following statement regarding the release of a Federal Trade Commission (FTC) staff report on social media and video streaming services. | https://lnkd.in/e5W3dJnN

We are grateful to join #BBBNationalPrograms and #TrustArc in welcoming Brussels-based #InternationalCouncilforAdvertisingSelfRegulation (ICAS) to North America, USA and New York for the first time -- for its 2024 meetings and to help launch its Global Think Tank. So good to see friends, and to make new ones, particularly as the DAA Principles and program now spans 37 nations and 28 languages.

Summit Snapshot: FTC Remains Active on the Privacy Beat, Supported by Industry Self-Regulation | Big Idea: Technological advancement keeps the Federal Trade Commisson on its toes as privacy questions proliferate in the areas of health care, artificial intelligence, and children, among other sectors. Speaking on his own, the FTC’s Ben Wiseman delivers remarks about recent activity at the FTC and ways to develop privacy benchmarks. | https://lnkd.in/ewP6PW-9

Digital Advertising Alliance Releases Guidelines for Use of AdChoices Icon on Connected TV (CTV) | The Digital Advertising Alliance (DAA) today announced the release of new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement provides consumers with a consistent and familiar experience across computers, mobile devices, and the rapidly-growing CTV space. | https://lnkd.in/eqFAMTwk

Summit Snapshot: Eye on Capitol Hill – Will the Current Congress Move Forward with an Omnibus Privacy Bill? | Big Idea: As we watch democracy do its work, industry leaders review the proposed American Privacy Rights Act (APRA) and its potential impact on interest-based advertising. | https://lnkd.in/ebp2asZb

Summit Snapshot: How Digital Ad Technology Helps Drive the Amber Alert System and Its Increasingly Global Impact | Big idea: The same advertising technology and processes for delivering relevant ads also delivers life-saving impact. | https://lnkd.in/eiDPW6x3