Digitas North America

“Being an artist, at its core, I believe is being a storyteller.” Becky G says it best—this captures the heart of what it means to create with purpose and passion. 🎤 In Faces of Music, our three-part Hulu special in collaboration with Sephora and Imagine Documentaries, she shares how getting “glam” is her favorite form of storytelling. Watch her episode where Beck G lets her art do the talking: https://lnkd.in/eBJrgfK4  #Client #Partnership #Sephora #BrandedContent #HuluSeries #DigitasPictures

🏆 The magic is real! Our incredible Marketing Communications team has been named Campaign US Agency Marcomms Team of the Year! 🎉 From shaping industry-defining stories to building relationships that fuel our growth, they embody everything that makes Digitas shine. A huge thank you to our award-winning Unicorns for your passion, hustle, and magic. 🦄✨ And special thanks to Luz Corona, and the Campaign US team for this amazing recognition! Congrats as well to our New Business Team for their shortlist honor—more magic in the making! Read the full story here: https://lnkd.in/dQx8b6ah #TeamOfTheYear #MagicalUnicorns #CampaignUS

Breaking records, breaking barriers: Our collab with Disney Advertising gets to the heart of March Madness.  In 2024, the women’s championship game made history, surpassing the men’s with a staggering 24 million viewers. This isn’t just a stat—it’s a signal of how sports culture is shifting.  From gamified fan experiences to the explosive rise of athlete-influencers, the way we connect with sports is being redefined by accessibility, innovation, and community.  March Madness is more than a tournament—it’s a cultural phenomenon evolving in real time.  🔥 Explore the trends shaping the future of sports engagement in our latest piece below. #MarchMadness #SportsInnovation #FanEngagement #CulturalPhenomenon

March Madness isn’t just about the final score—it’s about the moments that bring fans together. From watch parties with friends to heated debates over Cinderella stories, and fan forums buzzing with excitement, this season is all about connection. Welcome to the socialfication era—a cultural shift redefining how we engage with sports. And for brand marketers, it’s a game-changer you can’t afford to ignore. In this edition of The Dose, we dive into why socialfication is taking March Madness to new heights. Because the real magic isn’t just in the game—it’s in the conversations, camaraderie, and connections that keep the madness alive. Join the frenzy all month long as we drop fresh POVs from our brilliant Unicorns at Digitas. 🏀 #MarchMadness #SportsMarketing #WomenInSports #BrandEngagement

Ali Amarsy’s hot take: Catching your audience in a creative, positive mood actually works. 👀💡 Who knew?! (Of course, Pinterest did) Hear Ali’s take on how leaning into positivity is the ultimate antidote to consumer doomscrolling.

Here for the tea, but staying for Ken Blom, Chief Business Officer at BuzzFeed. ☕️ Spilling the LoyalTEA co-hosts, Melissa Berger and Brad Blackmon welcome Ken to discuss how adaptive content strategies and new innovative platforms, like Buzzfeed Island, are turning mindless scrolling into meaningful moments. Find out how clicks and connections converge:  🎧 Spotify: https://lnkd.in/eXPcSP78 ▶️ YouTube: https://lnkd.in/e5w7Bg3s #NetworkedExperiences #Podcasts #Loyalty #CRM #AddressableRelationships

In a world craving stability, AI is evolving into more than just a tool—it’s a force shaping how we navigate today’s chaos. But here’s the challenge: while AI sparks boundless curiosity, it also fuels uncertainty, with trust in both technology and institutions eroding. For marketers, this moment is pivotal. Building trust isn’t just an option—it’s a necessity. AI’s potential to inspire confidence lies in how brands use it: not as a quick fix but as a means to foster transparency, accountability, and connection. Digitas and The Verge partnered to uncover how brands can lead with trust in the age of AI—balancing innovation with the responsibility to provide stability and build long-term loyalty. Dive into the full report below.  Download the full report below. https://lnkd.in/gRN3Rp_2  #AI #ConsumerTrust #ConsumerBehavior #Research #MarketingInnovation #NetworkedExperiences

Headed to Adobe Summit? Join Digitas and friends at our Networking After Party Event at the iconic Flight Club in Las Vegas. Aim high and network responsibly! Register below: https://lnkd.in/enGkYVY4

The media measurement game is changing fast, and our Chief Data Officer, Jennifer Faraci, is here to break it all down in this must-watch Beet.TV interview.  From tackling the toughest challenges in cross-platform measurement to leading the way with Digitas’ own AI platform, Jen shares how we’re empowering teams with a suite of tools to drive smarter, more innovative client solutions. Catch the full interview here: https://lnkd.in/gTTyuepS

Shoutout to Victoria Monet for hitting #1 on Billboard’s Adult R&B Airplay charts for her song “SOS” featuring Usher! If you haven’t already, make sure to catch Victoria in Faces of Music, our three-part special in collaboration with Sephora and Imagine Documentaries, where she looks ✨fly and good ✨ Stream it on Hulu: https://lnkd.in/eBJrgfK4  #Client #Partnership