digo:

“Spanglish is an acknowledgment that my language has adopted another, implementing words and concepts as a better vehicle to express an idea.” - Guillermo Pérez, CCO, Digo In his insightful discussion with Portada, Guillermo Pérez highlights how Spanglish has become a powerful tool in bilingual advertising. For many in the Hispanic community, this blend of languages allows for more profound, more authentic expressions that go beyond what English or Spanish can do alone. Read more on how embracing linguistic diversity drives authentic connections. 🌐 #Spanglish #BilingualAdvertising #HispanicMarketing #Digo #DigoHispanic

🚀 AI Drives FAST Channel Growth, But Human Insight is Key 🚀 In his latest piece for the International News Media Association (INMA), Marcos Sosa Vivanco, OTT Product and Video Strategy Director at DIGO, explains how AI is transforming FAST channels, creating hyper-personalized content, and automating production. However, human oversight is crucial to maintain context and integrity, especially in news. As AI reshapes media, the balance between speed, personalization, and human touch will define the future. Are you curious about how AI and FAST channels are reshaping the media landscape? Read more to explore this new frontier's game-changing potential—and challenges. #AI #FASTChannels #Streaming #MediaTech #Digo #Innovation #DigoHispanic

🌟 Thank You for an Incredible Portada Live Event! 🌟 We are proud to have been a premier sponsor at Portada Live in NYC this past Thursday! 🙌 It was an honor to support an event that sparks innovation and growth by connecting top brands, agencies, and media executives with multicultural audiences. 🎤 Highlight: We enjoyed sponsoring the Passion Point Sports session, exploring how multicultural audiences transform the game in US Sports marketing. A huge shoutout to our very own Kevin Downey, who moderated the panel with industry leaders Gustavo Cecilio from PepsiCo Foods and Kaio Philipe from Inter & Co! ⚽🏀 A special thank you to the amazing Portada Team for organizing such a stellar event. Marcos Baer Irma Gutiérrez Alfaro Celeste M. 👏👏 Congratulations to the Portada Awards nominees and winners! 🎉 And thank you to all the inspiring speakers and attendees for the insightful discussions and valuable networking. Together, we’re shaping the future of advertising by connecting with diverse audiences across multicultural America! 🌍✨ Until next time, #PortadaLive! 🙌 #DigoHispanic #MulticulturalMarketing #SportsMarketing #HispanicMarketing #DiverseMedia #USHispanics 🌟

For us, it’s more than just metrics measuring reach, impressions, and clicks—it’s about touching the hearts of the Hispanic diaspora. 💖 📣 Digo strengthens its commitment to connecting with US Hispanic audiences through new partnerships with Grupo Clarín, EL TIEMPO Casa Editorial, and Grupo Multimedios. Along with this expansion to enhance our exclusive inventory, we’re introducing new CTV and radio streaming products, ensuring brands can engage authentically across multiple platforms. Dive into a brand-safe environment where cultural relevance meets innovation! 🎉 📰 📻 📺 #HispanicMarketing #Digo #Partnerships #HispanicAudiences #NewProducts

We're #hiring a new AdOps Trader in Greater Buenos Aires. Apply today or share this post with your network.

We're #hiring a new Community Manager in Santo Domingo, Distrito Nacional. Apply today or share this post with your network.

Apply now and join our team at Digo as an AdOps Trader! Location: Argentina Employment Type: Full Time At Digo, we're transforming how brands connect with their audience through our cutting-edge, brand-safe, premium US Hispanic network. We're seeking a dynamic AdOps Trader to drive and optimize digital ad campaigns across DV360, Google Ads, Meta, and more. If you have 2+ years in digital advertising, experience managing programmatic campaigns, and a knack for data-driven strategies, we want to hear from you! Apply now and be part of our innovative team!

We are excited to announce that the Hispanic Marketing Report 2024 has been published! In collaboration with Ad Age, we have released this groundbreaking report that unveils the complexities of marketing to this vibrant, growing population, providing key insights to brands and agencies on how to move forward. Deepen your understanding of how to market to the Hispanic community here: https://lnkd.in/g9t5ri-T Don’t miss out!

Owned and operated media properties that work with professional reporting methodologies are critical to succesfully engage Hispanic audiences in the U.S. That is why it is great news to hear that digo: has entered exclusive ad sales representation partnerships with EL TIEMPO Casa Editorial, Clarín and Multimedios. For many decades, these digital publishing houses have been a trusted and direct source of content for millions of Colombian Americans, Argentinean Americans and Mexican Americans. Check out the Portada Breaking News Announcement! https://lnkd.in/dJK8N7MC Augusto Romano, Rommel Valencia De Paz, Diego Vallejo Janne, Maximiliano Sastre, Kevin Downey, Nikarin Vidal, Cayetano Chimeno, Eliny Almonte Rodriguez, Hernan Zungri, Marcos Sosa Vivanco #Brandsafety #Hispanicmarketing Jorge Salvador Jurado Martinez, Celeste Martorana Avella

Check out some highlights of our 'Together We Rise: Cultura on Steroids' event! 🌟🎉 Thank you to everyone who made last Thursday's event possible. It could not have been done without our amazing panelists: Diego Vallejo Janne, Chief Digital Officer of EL TIEMPO Casa Editorial from El Tiempo; Maximiliano Sastre, Chief Commercial Officer of Clarin; and Rommel Valencia De Paz, Commercial and Operations Director of Multimedios. Thank you for sharing your legacies and partnering with us to continue uniting and inspiring the Hispanic community for generations. Special thanks to our partner Marcos Baer, President of Portada, and their team. Excited to see the final-round winners of the Portada Awards at Portada Live on Sept. 19th in NYC! #digo #digohispanic #hispanicmarketing