digo:’s Post

Everyone knows that the Hispanic population in the US is growing rapidly. This growth has been consistently covered by most news organizations in recent years. Despite this growth, many companies are not connecting with or adequately serving this key audience. What can a CEO or marketer do about that? Our friend Isaac Mizrahi has the answer in his book Hispanic Market Power. The book’s subtitle says it all: America’s growth Engine. Read more below! @4as @associationofnationaladvertisers https://buff.ly/3Z33Tth

📈 The Hispanic community in the U.S. is growing rapidly, with a projected purchasing power of $2.8 trillion by 2025, according to eMarketer. Yet, Hispanic-targeted marketing receives less than 4% of total ad budgets. This gap represents a significant opportunity for brands to embrace cultural authenticity. It is important, however, that this approach is thoughtful and authentic. The Hispanic Marketing Council (HMC) recently launched the "Latino Coating" campaign, which criticizes brands for superficially incorporating Latino elements into marketing initiatives without a true understanding of Latino culture. The campaign challenges us to go beyond superficial marketing and genuinely connect with Hispanic consumers. 🤝 At ShowHeroes, we prioritize real community engagement and cultural relevance both in our advertising strategies and internally with our Better Media Framework. 👉 Learn more https://lnkd.in/eq5Z3jnm #DiversityEquityInclusion #DigitalAdvertising #BetterMedia

Say hello to our new Diverse 360 Report series! 👋🏼 We’ve put a fresh new spin on our research to empower marketers to transform brand experiences into lifelong relationships — kicking off with a focus on Hispanic audiences. Our latest research offers insights into aligning ✅ media, ✅ messaging, and ✅ moments with the values of the vibrant Hispanic community. Here’s a glimpse at our findings: ➡️ 89% of Hispanic Gen Z (18-24s) watch online videos daily  👀 (up +5 pts. YoY) 📈  ➡️ 85% of Hispanic adults are daily social media users 📲, over indexing in interest in memes 😆 and personalized recommendations 🙌🏽 ➡️ Over half (54%) of the Hispanic community is more interested in participating in Hispanic Heritage Month celebrations related to their family's country of origin 🇦🇷🇧🇴🇨🇱🇨🇴🇨🇷🇨🇺🇩🇴🇪🇨🇸🇻🇬🇶🇬🇹🇭🇳🇲🇽🇳🇮🇵🇦🇵🇾🇵🇪🇵🇷🇪🇸🇺🇾🇻🇪 Check out the full report below to start elevating your brand strategy! ⬇️ https://bit.ly/3VoiRYA

In the past, marketers believed diverse consumers would assimilate into the "general market." However, a recent study by the Hispanic Marketing Council and 3AF: Asian American Advertising Federation reveals a different story. Read how (part 1 of 2): https://bit.ly/3uhdBLB Forbes CMO Network #DiverseConsumers #MulticulturalMarketing

🚀 Exciting news! The Hispanic Market Guide 2024 is here! Every year, it delves into the vibrant and dynamic Hispanic market, and 2024 is no exception. The Hispanic Market Guide 2024 is now available to download, packed with fresh data. Thanks to the Hispanic Marketing Council Free Download here: https://lnkd.in/gM7isxjj #HispanicMarket #2024Guide #MarketingTrends #MarketStrategy #BrandGrowth #Hispanic #Hispanicmarketing

U.S. Hispanics ae the largest minority group consuming news on social media. U.S. Hispanic make up a sizable portion of TikTok's and Instagram's regular news consumers (30% and 29%). Only outperformed by non-Hispanic Black group on LinkedIn and Nextdoor. Entravision linear and digital solutions have the power to engaged the U.S. Hispanic news consumer.

🇺🇸 Are you struggling to connect with your Hispanic customers during Hispanic Heritage Month? It's time to rethink your approach and embrace a data-driven strategy that resonates with this vibrant community. As I reflect on my own experiences, I've come to realize that truly engaging with Hispanic consumers goes beyond translating content or using generic cultural references. It's about understanding their unique perspectives, values, and aspirations. So, how can we bridge the gap and create meaningful connections? The answer lies in leveraging data to gain deeper insights into the Hispanic market. By analyzing consumer behavior, preferences, and trends, we can craft messages that strike a chord and foster lasting relationships. But it's not just about the numbers. It's about infusing our marketing efforts with authenticity, empathy, and a genuine appreciation for the rich tapestry of Hispanic culture. It's about celebrating their stories, their triumphs, and their contributions to our society. As we approach Hispanic Heritage Month, let's challenge ourselves to go beyond surface-level engagement. Let's dive deep, listen attentively, and create campaigns that truly resonate. Together, we can build bridges, foster understanding, and unlock the full potential of this dynamic and influential market. Ready to take your Hispanic marketing strategy to the next level? Check out this insightful article from Bold Hispanic Marketing Agency on how to prepare for Hispanic Heritage Month with a data-driven approach. 🔍 Let's start a conversation and share our experiences in connecting with Hispanic customers. Together, we can make a difference. #HispanicHeritageMonth #HispanicMarketing #DataDrivenStrategy #AuthenticEngagement

Join the Conversation at the Ascendant Network. Attend the US Hispanic Marketing Best Practices Round Table! It will be at the Digital Ascendant in April 9th in New York. 🌟 Excited to discuss the dynamic world of Hispanic marketing with industry powerhouses! Join us to gain insights from: * Stacie M. de Armas, SVP of Diverse Insights, Intelligence, and Innovation at Nielsen. Stacie is a seasoned expert known for her deep understanding of multicultural market trends and consumer behavior. She brings a wealth of knowledge in leveraging data to drive successful marketing strategies. * Steven Wolfe Pereira, EVP and Chief Client Officer at TelevisaUnivision. Steven's expertise in integrating media, technology, and content creation is unparalleled. His perspective on engaging the Hispanic market in the digital age is always forward-thinking and innovative. * Daisy Exposito, CEO of d expósito & Partners. Daisy, a legend in the field, whose leadership and creative strategies have transformed the landscape of Hispanic advertising. Her insights are a masterclass in building brand loyalty and connecting with the community on a cultural level. And yours truly, Matias Perel, CEO of The NewNew Group. I'll be sharing my experiences and strategies in driving growth through inclusive marketing and tapping into the rich Hispanic culture to resonate with consumers. We'll dive into the evolving marketplace, share our top strategies for reaching Hispanic consumers, and discuss the future of inclusive marketing. Don't miss out on this incredible learning and networking opportunity. 📅 Save the date: We're sparking these important conversations soon! #HispanicMarketing #DigitalAscendant #MarketingRoundTable #InclusiveMarketing

I'm pleased to share that Jose Villa, CEO of Sensis, has been featured in Axios Latino; THE most influential Latine newsletter today; keeping tabs on the stories that most affect U.S. Latino communities. In Astrid Galván's article, José comments on the "Stop Latino Coating" campaign led by the Hispanic Marketing Council, where he serves on the board of directors. The article addresses the issue of "Latino coating," a term for superficial attempts by brands to appeal to Hispanic audiences without genuine understanding or respect for Latino culture. José explains that while brands made real efforts to connect with Latino audiences in the 1990s and early 2000s, there has been a shift since 2015 toward a "total market approach." This approach often results in generalized ads that do not authentically represent Hispanic people. José also highlights a troubling trend: since the 2020 racial reckoning, brands have decreased their marketing investments in the Latino community, redirecting funds to DEI initiatives that focus more on HR and social responsibility than marketing. His insights are crucial for understanding the challenges and opportunities in marketing to Hispanic audiences. Read the full article below: https://lnkd.in/eC9aY5zV #Sensis #HispanicMarketing #DEI #AxiosLatino #StopLatinoCoating

🤔 Are you struggling to connect with the giant and diverse U.S. Hispanic market? You're not alone. Many businesses find it challenging to navigate the cultural nuances and preferences of this rapidly growing consumer segment. Reflecting on my own experiences and the insights shared in the article, it becomes clear that authentic cultural representation is key. It's not just about translating content into Spanish; it's about understanding and respecting the Hispanic community's values, traditions, and aspirations. So, how can we bridge the gap and create meaningful connections? By embracing cultural diversity, showcasing relatable stories, and demonstrating a genuine commitment to serving the needs of Hispanic consumers. It's about going beyond superficial stereotypes and recognizing the richness and complexity of the Hispanic experience. At Bold Hispanic Marketing Agency are passionate about helping businesses navigate this dynamic landscape. By combining cultural insights with innovative marketing strategies, BOLD helps brands build lasting relationships with Hispanic consumers. Would you be ready to take your Hispanic marketing efforts to the next level? Check out the article https://lnkd.in/dymbzNA3 for more insights and let's start a conversation. Together, we can create campaigns that resonate, engage, and drive real results. ¿Que piensas? #HispanicMarketing #CulturalConnections #AuthenticRepresentation #MulticulturalMarketing