DISQO

Navigating ad measurement without cookies is no easy feat, but EssenceMediacom knows how to do it. Check out our newest Q&A with Katherine Lundeen from the agency. She shares more about how she helps her clients navigate the cookieless world, builds omnichannel strategies that drive results, and balances brand and performance goals. Read more here 👇 https://hubs.li/Q02Wc9Cv0 #OmnichannelAdMeasurement #NoCookiesNeeded

📣 Let’s hear it for Armand Keleshian and Miriam Mayne as DISQO's Team Members of the Month! 🌟 Their dedication and expertise drive the success of DISQO's ad measurement and experience platform. Whether they're crafting solutions that inspire trust or delivering exceptional results, Arman and Miriam consistently demonstrate outstanding commitment and innovation. Discover how they go beyond, setting new benchmarks for excellence. Read more about their journeys, contributions, and the impact they have on DISQO Nation and our clients. 👉 Armand: https://hubs.li/Q02VSRFt0 Miriam: https://hubs.li/Q02VSSll0 #EmployeeRecognition #TeamMemberOfTheMonth

🫢 🎁 Believe it or not, the holiday shopping season is here! To stand out in a sea of holiday ads, marketers must understand their audiences, adopt a test-and-learn approach, and measure success across platforms. Our new Holiday Advertising report delves into the unique challenges and opportunities this season presents. 👉 You'll find valuable insights about how consumer behavior is evolving and what strategies to employ so you can capture attention amidst increasing digital noise. Discover strategies to build smarter advertising solutions and a definitive edge in the competitive holiday market. Download now 👉 https://hubs.li/Q02VlBjK0 #HolidayShoppingTrends #AdvertisingEffectiveness #ConsumerInsights #MarketingStrategy #DataDrivenDecisions

📱Is your target audience engaged on TikTok? The platform gained prominence with younger consumers, especially Gen Zers. But DISQO’s report found that TikTok has wide appeal - no matter their gender, generation, or income. TikTok’s power lies in its audience… not just who they are, but also how they consume and engage with content on the platform. DISQO’s “TikTok Advertising” report explores how people are engaging with content and brands on the platform. #TikTokAdvertising #SocialMedia #AdEffectiveness Download the report: https://hubs.li/Q02TPm3q0

⏰ 2025 is just around the corner. Are you ready for it? Join #DISQO and ADWEEK as we dive into what consumers say you should expect for the year and reveal insights from our upcoming 2025 Consumer Trends Report. Industry leaders David Iudica, GM at My Code, Shannon Kast, VP of Client Services at Ovative Group, and Sean Adams, SVP of Ad Measurement at DISQO will share how they’re evolving their advertising strategies to keep pace with tomorrow’s consumers. Learn: 📊 How to stay ahead of the evolving consumer and build an advertising and measurement framework for success. 🧠 What consumers think about the impact of the upcoming election on their spending plans. 🌟 Where the opportunities are for building brand and performance in 2025. 🛠️ Don't miss this opportunity to equip your brand with the tools needed to thrive! #ConsumerTrends2025 #webinar #admeasurement 👉 Register now https://hubs.li/Q02Tt8mh0

🚀 Want to maximize your marketing impact? Explore how DISQO's performance KPIs can transform your strategy with insights into sales lift, web lift, and search lift. Our clients leverage these KPIs 📈 to gain a deeper understanding of campaign effectiveness and the direct correlation between advertising activities and actual business growth. 📊 In an era where data-driven decision-making is a given, these metrics allow companies to refine their marketing approach and drive more informed strategic initiatives. #benchmarks #advertisingeffectiveness 👉 Read more in our latest blog post. https://hubs.li/Q02TsYy30

We loved hearing Mike Bregman's POV on Havas Media Network's partnership with #DISQO: "Partnering with DISQO has enabled us to track the specific impact of content on consumers. By using different creative treatments and targeting various audiences, we can measure the lift in consideration through follow-up surveys over time. This is crucial for monitoring the effectiveness of upper and mid-funnel content." #CrossPlatformMeasurement #FullFunnelMeasurement #AdEffectiveness #AdvertisingWeekNYC #BrandInnovators

😲 Don't miss out! Register for DISQO’s upcoming webinar with Ad Age, featuring Spark Foundry‘s Caitlyn Gordon, Vevo‘s Melissa Sofo and #DISQO’s own Stephen Jepson. Discover the 2024 Holiday Advertising trends you need to know to optimize your campaigns. 👉 Join us Thursday, October 10 at 1pm EDT Register now! https://hubs.li/Q02SCq7M0 #webinar #HolidayAdvertising #AdAge #adtrends

Don't forget! Wednesday is the day to join #DISQO's CEO Armen Adjemian and Havas Media Network's Chief Activation Officer, Mike Bregman, at Brand Innovators’ Advertising Week tentpole event, the Marketing Leadership Summit. They’ll explore how brand building and performance marketing are two sides of the same coin—discovering how Havas drives efficiencies across the funnel for its clients and keeps up with the fast pace of industry change. 💡 Plus, connect with our team on-site! Neil Graham, Sean Adams, Karen Joyce Miller, Laura Jark, Sacha Breitman, and Justin Bristow are eager to chat about helping clients build a better brand with smarter measurement. 📍 See you at the event or reach out to us for more details! #MarketingLeadership #PerformanceMarketing #BrandBuilding #DataDriven #AdvertisingWeek

🚀 Supercharge your ad campaigns with #DISQO's newest Industry Benchmarks. Based on data from over 1200 campaigns, spanning four core business categories and 17 industries, this report is the ultimate resource for marketers looking to ensure their ads are driving results. Discover how ads are performing across every stage of the funnel—from brand lift to behavior-based outcomes—and learn what works best for your category. 📊 Let us help you optimize your campaigns and stay ahead of the competition. 👉 Download the full report now: https://hubs.li/Q02SslFb0 #AdEffectiveness #BrandLift #OutcomesLift