Dow Jones reposted this
Last week, I had the incredible opportunity to present at International News Media Association (INMA) and dive into one of my favorite topics—bundling! It was an honor to share how we’re thinking about depth (not just breadth) at Dow Jones and what makes WSJ+ such a unique and powerful offering. As someone relatively new to the media industry, being in a room with 300+ colleagues from around the world—openly sharing what’s worked, what hasn’t, and how we’re all tackling similar challenges in different ways—was truly invaluable. The level of candor and collaboration was inspiring, and I walked away with fresh perspectives. A huge thank you to INMA for the opportunity to share our story and to everyone who contributed to the conversations that made this event so insightful. Looking forward to what’s next! Check out INMA’s recap of my session here:
The future of reaching the next generation of subscribers through bundled offers is about breadth not depth, according to Todd Olsted, vice president/bundle subscription strategy at Dow Jones: “People want experiences curated, personalised, worth their time and money. Industries, not just the media, are responding through breadth.”