Do You Convert

I’m happy to share that I’ve obtained a new certification: Online sales specialist certification from Do You Convert!

Episode 353 is here! 🎙 Kevin Oakley is joined by Julie Jarnagin and Jen Barkan, kicking off this episode with a brilliant note about the truth. While it can often be "old" wisdom (not a new idea or concept) it will never really "get old." So it is important as marketers that while we strive to innovate and create new ideas, we always stay rooted in values and truth. Link to listen in the comments!

This week's OPT episode is all about The Nationals! 🏆 Jen Barkan and Jessie Suggs sit down with Lisa Parrish, Chief Creative Chick with Team PMP - Peter Mayer Productions, who has been producing industry awards for 35+ years, including NAHB's premier awards event -- The Nationals! Watch or listen via the link in the comments.

I learned a lot about life in high school, but often in surprising places... In my honors chemistry class, the teacher went to great lengths to explain that if you already know the desired result, you can always make it happen. That sounds... pretty cool at first glance, except that whatever you did to get the result you wanted is 𝐧𝐨𝐭 science at all. Practical application: be very cautious what incentives you use with your own team leaders and outside partners. You are creating an incentive for them to make sure the result of their actions hits that result - all other results be damned. Or - as Charlie Munger put it “𝑺𝒉𝒐𝒘 𝒎𝒆 𝒕𝒉𝒆 𝒊𝒏𝒄𝒆𝒏𝒕𝒊𝒗𝒆 𝒂𝒏𝒅 𝑰'𝒍𝒍 𝒔𝒉𝒐𝒘 𝒚𝒐𝒖 𝒕𝒉𝒆 𝒐𝒖𝒕𝒄𝒐𝒎𝒆.” 🎯 Incentive statement: "Hey marketer - your job is to create leads" Outcome: Lead quantity becomes the goal, not quality Incentive statement: "OSC team - we need you to set appointments." Outcome: Appointment volume becomes the goal without vetting Incentive statement: "Sales team - IMPROVE YOUR RATIOS!" Outcome: Traffic and appointments are under-reported - and ratios improve The goal of every member of your marketing, online sales, and onsite sales team 𝐢𝐬 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐬𝐚𝐥𝐞𝐬. They all have their own direct ways to contribute, but their highest value is always working for the better of the other parts of the team - not in maximizing their own results to please a manager, division president, or owner who doesn't understand the bigger picture. ✌🏻 #marketproofmarketing #newhomesales #onlinesales #newhomemarketing #NAHB #WhatsNext #DYCSummit

Episode 352 is here! 🌟 Julie Jarnagin, Beth R. and Jackie Lipinski sit down to talk about everything from creatively repurposing content, to reinvigorating messaging that can sometimes feel flat. This episode is all about thoughtfulness and connection, and how you can find simple ways to make all the difference for your homeowners! Watch or listen via the link in the comments.

Can you believe the Summit is officially less than one month away?! 💥 There is so much to be excited for -- including an incredible session presented by Nicole Curtis, Director of Marketing with Hartford Homes. Nicole was recently awarded Marketing Professional of the Year, and is a trailblazer in leveraging social platforms to engage with and educate buyers in a fun, memorable and impressionable way. Learn more about Nicole and view all speakers via the link in the comments!

Beth R. and Jen Barkan with Do You Convert discuss how to solve problems with processes, not money. Learn how to understand the true power of the data you track, how to implement a feedback loop to improve efficiency and increase profitability, and what questions leadership should ask before hitting the panic button. https://ow.ly/I4lw50SWR8U #ConversionRates #SalesFunnel #SalesInsights

I’m happy to share that I’ve obtained a new certification: Online Sales Specialist Certification from Do You Convert!

Episode 351 of the MPM podcast is out! 🎙 Julie Jarnagin leans into authenticity on builder websites, noting that "easy" isn't the most accurate term when it comes to the building process. However, "worth it" is messaging that resonates more, while still garnering excitement. Watch or listen via the link in the comments!

📱 In a fast-paced digital landscape, it is important to stretch your thoughtfully-created content across multiple platforms! Caroline Collard shares strategies for repurposing your content and leveraging all of the mediums at your fingertips. Link to read the full article in the comments.