DPAA

Exciting data shared by Ty Tinker MS, BA; AdQuick's Head of Analytics at this year's #VideoEverywhereSummit: Out-of-home advertising is proving its power through measurement. Their latest case study showed OOH delivering $2.49 return for every dollar spent, outperforming other channels. The proof is in the numbers - measured campaigns are 4x larger, and advertisers who track performance rebook 56% faster. 🧐Clear evidence that when #OOH is measured, it wins in the media mix!! #DOOH #Advertising

Still can't get over the success of #VideoEverywhereSummit last week! Thanks to everyone involved in making October 15th the BEST day of the year!

Great DPAA event bringing together the Digital Out Of Home (DOOH) community. New omnichannel buyers are discovering DOOH and excitement is at an all time high. You can count on seeing Vengo here every year. Michael Maas Mary Perrella, MBA David Betancur Barry Frey Vengo #DOOH #AdTech #NYC #OOH #Programmatic #DigitalSignage

What an inspiring day at the DPAA #VideoEverywhereSummit at Pier 60, NYC!  🌆 ✨ The event was filled with thought-provoking discussions on the future of OOH, and it was a pleasure to connect with so many of our DoohClick customers, as well as meet some new faces. If we didn’t get the chance to chat, feel free to reach out to Jonas Glad or Mark Bracey to connect. 🤝 💡 Here are some key highlights that left us with plenty of food for thought: ☑️ An insightful conversation with Adrian Witter from GroupM, Justin Symons from RapportWW, and Helen Miall from VIOOH on the rapid growth of Programmatic DOOH, now a billion-dollar industry with investment set to increase 28%. We’re eager to dive into the more insights from the State of the Nation report by VIOOH, so thanks for sharing! ☑️ Fascinating sessions on the future of DOOH, exploring key drivers and innovations, including the role of AI and automation in transforming the buyer side of the industry. It raises the question: what does this mean for sellers? Will media owners be able to keep pace with these changes? At DoohClick, we're committed to leveraging these advancements to empower media owners and elevate the impact of DOOH. The future is bright, and we’re excited to be part of shaping it! 🚀 Thanks to Noah Klas and Barry Frey for putting on another stellar event. We loved heading 'Back to the Future' 👏 #OOH #DOOH #ProgrammaticOOH #AI #DPAA

Vengo was a proud sponsor of this year's DPAA Global Out Of Home Summit—the premier event for industry leaders and innovators in the out-of-home space. If you saw us there and want to learn more about Vengo screens, reach out to us!

This week, our Stephanie Helen Scheller shared insights on a sustainable future in media with DOOH experts at this year's DPAA Summit in NYC.   The exchange at the summit proved once again: Sustainability is evolving from a topic driven by the individual convictions of decision-makers to a top agenda point for organisations!   We have summarised the most important key takeaways for you: 🍃 Break through the status quo: Put perfectionism aside and focus on small steps as successes to start taking action. 🍃 Allocate resources: Appoint people who will take responsibility for sustainability and drive it forward in your organisation. 🍃 Raise awareness: Engage in open dialogue with your internal and external stakeholders and benefit from insights and a change of perspective.   Thank you to Barry Frey and DPAA for having us! #Sustainability #GreenMedia #Media

Our team had an amazing time at the DPAA Video Everywhere Summit! Bravo to the entire team at DPAA for another unforgettable event! 👏 #VideoEverywhereSummit #innovation #teamwork Jonathan Gudai Amanda La Rosa Lindsey Scheftic Adrien Sossa Andreas Droste

Of course I have photos of today. Do you? 2024 DPAA Global Summit. I made it, but not without a little help from my friends. 🎵 DPAA Retail Fluent Media Network Solomon Partners OAAA chargeFUZE BCTV #retailmedia

Excited to have been nominated by my fellow agency, vendor, and client friends for the Vanguard Award for the Leading Women in Digital Media Awards. Thanks to DPAA, Barry Frey and Debbie Benadiba! "The Vanguard Award is a beautifully experienced female, leading the way in developments and ideas in the Digital OOH industry. She is poised, recognized and known for her advancements. She is bright and curious and looks to advance women in our industry in addition to advancing our industry. Her experience is drawn from many different avenues and formats from traditional planning & buying & sales leadership to embracing technology & measurement. She’s passionate about her people and relishes in the excitement of new products and services in OOH. She’s supportive and friendly and embraces all women who want to learn and grow with her. She’s a dynamo that everyone loves being around. She’s our Vanguard."  

Great day of content at the DPAA summit, and to those who left the room early, I lucked in and won a prize, courtesy of Zoom Media | GymTV. Thanks Hillary Farber