DPAA

📣 Game-changing DOOH measurement has arrived in Canada! 📣 Our member Vertical Impression has just launched enhanced engagement reporting for all Canadian DOOH campaigns, revolutionizing how advertisers measure and optimize their out-of-home media. This powerful upgrade delivers: • Precise audience attention measurement down to fractions of a second • Detailed creative performance analysis showing which elements capture attention • Comparative metrics across different audiences and markets • Advanced ad recall measurement • Comprehensive reporting that transforms raw data into actionable insights This represents a significant advancement for the entire OOH industry in Canada, providing the data-driven insights advertisers have been demanding. The new reporting suite is available for all campaign types, making sophisticated measurement accessible across the board. To learn more about this impressive advancement in DOOH measurement, check out Vertical Impression's video and visit: https://lnkd.in/gVMcxAr4 #DOOH #DigitalOOH #OOHAdvertising #DigitalMeasurement #CanadianAdvertising

🚀 EXCITING NEWS: DPAA welcomes Coastal Maverick to our community! We're thrilled to announce that Heather Waisanen's woman-owned consulting firm has joined DPAA. Coastal Maverick is revolutionizing the industry by making OOH advertising effortless for brands through their unique 360-degree perspective. They've already delivered impressive results for Moe's, Wagamama, Farah & Farah, and agency partners Dialog Group, BrandHrt Evolution, and BluePrint Creative. "We are pleased to welcome Coastal Maverick to the DPAA," said our President & CEO Barry Frey. 🎉Join us in celebrating this exciting partnership as we continue driving the growth and digitization of out-of-home media! #DPAA #OOHAdvertising #CoastalMaverick

📣Calling all DPAA CANADA MEMBERS! On March 5th we're hosting a DPAA Member Meeting with Kevin Johnson GroupMCanada at their headquarters in Toronto.🇨🇦 If you are interested in attending reach out to Zach.Sherman@dpaaglobal.com for registration link 🔗

💙 We love "Barry's Take!" — What do y'all think? 👀 Keep an eye out for more hot takes from our President & CEO Barry Frey!

🎓 Great announcement from Vistar Media— They're now powering NextGrad's digital advertising network across 1,100+ high schools in North America! This partnership enables advertisers to connect with #GenZ and #GenAlpha students, delivering 1.3 billion annual impressions through our state-of-the-art DOOH technology. #DOOH #DigitalAdvertising #HigherEducation #AdTech

📺 Exciting developments in the ad-tech space! AdOmni, known for revolutionizing digital out-of-home, is making a strategic expansion into #ConnectedTV. Their new platform, #SmartVideoEverywhere, now enables brands to reach audiences through streaming giants Netflix, Prime Video & Amazon MGM Studios, and YouTube – all from a single, unified platform. Jonathan Gudai, AdOmni's CEO, sees clear parallels between the DOOH and CTV markets: both face challenges with #fragmentation, #measurement, and the need for #streamlined buying processes. Having successfully tackled these issues in DOOH over the past decade, AdOmni is well-positioned to bring this expertise to the streaming space. 👀What caught my attention: Their upcoming Jeen AI product, which will use generative AI to enhance campaign planning. In a rapidly evolving media landscape, it's fascinating to see how companies are leveraging AI to simplify complex advertising ecosystems. #AdTech #DigitalAdvertising #CTV #Innovation #MediaTechnology #DOOH

Exciting news from DPAA member Alchemy Media! 🌟 The original wild posting company is going digital with their new #ManhattanDigitalRetailNetwork, featuring street-facing displays across premium grocery locations. From paste to pixel, Alchemy continues to innovate in the OOH space! Click here to read the full member profile and learn how they're revolutionizing street-level advertising: https://lnkd.in/e7dgfsER #DOOH #DigitalAdvertising #OOH #DPAA

⚡ Congratulations to Sara Fischer and Kerry Flynn on the launch of Media Trends Executive membership. It will be a go-to for trends, data, and insider events in media! Become a member! https://lnkd.in/eRPCByBt

🎯 Amazing deep-dive on the future of #OOH advertising featuring insights from industry leaders: Brian Rappaport (CEO/Founder, Quan Media Group) - Working with powerhouse brands like SKIMS, Bombas, and HubSpot Tom Shea (CEO/Co-Founder, Adgile Media Group) - Transforming last-mile delivery trucks into billboards for brands like OUAI, OLIPOP PBC, and Glossier, Inc. Amanda Gordon (Head of Social Media, OUTFRONT Media) - Connecting brands with 70% of Americans weekly through their extensive OOH network Some notable brand success stories mentioned: Gopuff's innovative Ultra Music Festival campaign SKIMS' Team USA partnership at JFK Terminal 4 Netflix's potential for immersive "Stranger Things" experiences Spotify's Taylor Swift album launch at The Grove Fascinating to see how #OOH is evolving beyond traditional advertising into experiential marketing and social amplification. 2025 is shaping up to be a transformative year for the industry! Read the full piece here: https://lnkd.in/eraimWkB #OOH #Advertising #Marketing #BrandStrategy #Innovation

Great News for #DOOH — Eye Media has partnered with Daktronics to bring Dubai's #BlueBayTower to life with a breathtaking curved #LEDdisplay! 🌟 At 27.84m wide, this digital masterpiece isn't just a billboard, it's a testament to what happens when innovation meets precision. These partners should be proud, setting new standards in digital advertising in the UAE! Reece Kurtenbach Joni Schmeichel Patrick Halliwell #DigitalSignage #Dubai #Innovation