Drink Monday, Inc.

FLASH SALE - dropping some love for my fav from our line Monday Mezcal - spicy, smoky, and just perfecto in a fresh juice marg with Tajin rim for *chef's kiss Save 30% on a la carte bottles for the next week or so or until they're gone! https://lnkd.in/g4Yhnzdm #flashsale #sale #monday #mezcal #nonalc #margarita #spicy #smoky #agave

This is the guy who helped MrBeast launch "Feastables". Here's why Ben Acott is a marketing genius 👇 Ben is the CEO of Magnetic Labs, a venture studio & fund that builds iconic brands alongside the world's most influential creators, celebrities, and athletes. He worked directly with MrBeast launching and scaling Feastables as the brand's CMO. He also scaled Manscaped, a men's grooming brand, to $300M in annual sales via e-commerce. He's a board member, advisor, and investor to 40+ brands including JuneShine, the most popular hard kombucha brand. Feastables, Manscaped, JuneShine, ... what do these brands have in common? They all: - Got extremely creative with their marketing strategy - Leaned in on creator marketing - Created a strong community of loyal fans Let's dive into each... Feastables MrBeast built a large community of loyal fans before launching "Feastables". He has singlehandedly created a new playbook for creator-led brands. The "Feastables" marketing team named one of the candy bars "Deez Nuts", but had to change the name after being sued by a Florida-based company Dee's Nuts. The team turned a "loss" into a huge marketing opportunity, as Jimmy regularly brings the lawsuit up in his videos. His loyal fans still refer to the candy bar as "Deez Nuts" even though he legally can't, proving how strong his community is. Jimmy Donaldson (aka "MrBeast") understands the power of distribution like no one else. Manscaped Manscaped is the first brand to focus on men’s below-the-waist grooming, with an electric razor for "down there". Let's be real, promoting this type of product can be awkward. The marketing team did an incredible job at embracing this AND taking risks along the way. For example, by naming their electric shaver "The Lawn Mower". The startup is backed by Channing Tatum, so they heavily leaned into leveraging celebrity brands. JuneShine The JuneShine marketing team regularly hosts special events at their tasting rooms including new flavor launch parties with celebrity collaborators. The Marketing team did an excellent job leveraging these physical tasting rooms to increase online sales. The brand also strategically selected investors that would act as brand ambassadors, including musical artist Diplo, comedian Whitney Cummings, YouTube star Cody Ko, and U.S. Women’s National Team soccer players Ashlyn Harris and Ali Krieger. Takeaways: 1) Get extremely creative with your marketing 2) Build a strong community of loyal fans 3) Focus on partnerships with creators and influencers Want to get feedback on your marketing strategy? You can now book Ben Acott on Intro. -- Found this valuable? Repost and follow Intro to learn how the world's most successful entrepreneurs built $100M+ businesses.

One last shout before #dryjan is a wrap Lovely to be included alongside so many delicious drinks in CNN's mention of their 34 best #nonalc drinks for 2024. https://lnkd.in/gidSTxJq #dryjanuary #adult #beverage #best #perfect #alcbev #cnn Drink Monday, Inc.

Best Non-Alc Gin! Thanks for the love Forbes and shout-out to Cara Lynn Shultz and Korin Miller for including us in the piece. https://lnkd.in/gfWPA43g Drink Monday, Inc. #dryjan #dry #january #alc #nonalc #best #monday #gin #forbes

Shout out to James Brains for naming Monday Whiskey the best non-alc for an Old Fashioned in your blind taste test for Business Insider, we're honored! https://lnkd.in/gC6acJ4m Drink Monday, Inc. #dryjan #whiskey #nonalc #bev #best #oldfashioned

Appreciate the shout from Malia Griggs naming Monday Gin a fav from the editors of Glamour & Condé Nast. Just in time as we begin to reach the peak of #dryjanuary. https://lnkd.in/g2hnZmUj #nonalc #nonalcoholic #spirit #gin #best #glamour #dryjan Drink Monday, Inc.

DRY JANUARY is here! Are you in? If so, Allison Robicelli's piece in The Washington Post is a must read. https://lnkd.in/g6eXE5kB The article is filled with some flavorful non-alcs to keep the vibe high while staying dry. Stoked to see our Monday Gin & Monday Whiskey make the lineup. #dryjanuary #best #nonalc #drinks #gin #rum #whiskey #mezcal

Cheers to Food & Wine for shining a light on #nonalc and naming Monday Gin as a top pick. https://lnkd.in/gcjJJGab MG is Drink Monday, Inc.'s OG, pleasing palate's since launching on Kickstarter during the #holiday season of 2019. It never gets old seeing our classic go-to get some praise - big thanks to Rochelle Bilow for the honor. #drink #monday #christmas #launch #og #sober #curious #gift