Dynamic Yield by Mastercard

We’re still buzzing from our first Personalization Pioneers in Melbourne, Australia! It was an incredible afternoon with insightful keynote sessions from our speakers and time spent with the personalization community.    ⚡We kicked off the day with Emma Martin, Global Director of Product Marketing at Dynamic Yield by Mastercard, sharing how purpose-built AI is helping organizations and teams unlock new opportunities from personalization.     ⚡Next Ella Mampusti and David Mannl from The Warehouse Group delivered a powerful keynote on how they scaled their program to 560 campaigns and counting.      ⚡Then Anna Bondarenko from L'Oréal took to the stage to share how brands can continue to drive their personalization programs and prioritize user privacy.     ⚡We ended with an exciting keynote delivered by Vanessa Clasen, who shared how SodaStream International, Ltd. achieved success across markets by implementing personalization with a focused product range from initial concept to success.     ⚡A special thank you to our amazing partners   Braze, mParticle, and Contentsquare for joining us.     Ready to rock? Personalization Pioneers heads to Berlin next on November 6th and 7th. See you at Kulturbrauerei! 🤘 → https://lnkd.in/gShGbqkJ

We're so excited about the personalization potential this new partnership with DatoCMS unlocks! 🗝

Dankeschön, Munich – you were fabulous 🤘 Thank you to all pioneers who joined our Munich Hackathon edition last week in collaboration with our partner Up Reply! It was such an insightful, wonderful afternoon of learnings and connections. 🎸 A special thank you to Corinna Ogonowski, PhD and SHU-AN YANG who let us dive deep into C&A’s real-world challenges. Our next and final stop in Germany this year is in the capital. Want to join us? Register now—only a few spots left! → https://lnkd.in/gdyiUg4g

We’re delighted to share that we have been recognized again as L­­­eaders in the G2 Fall 2024 Awards for:    🏆 Personalization 🏆 Personalization Engines 🏆 eCommerce Personalization 🏆 A/B Testing 🏆 eCommerce Thank you to our incredible customers for partnering with us to optimize website functionality, streamline marketing efforts, enhance customer satisfaction and loyalty, and drive sales growth.   Learn more about how we’ve been recognized by industry leaders for our achievements in technology here → https://lnkd.in/g-uksRR6

Closing out the Nordic leg of the Personalization Pioneers World Tour in style—Stockholm, you rocked! 🤟   It was standing room only as we brought together brands from across the Nordics to connect with fellow personalisation and experimentation experts, gain inspiration from next-level use cases and strategies, and savour all that this amazing venue had to offer!   A big thank you to our speakers:   💫 Sofia Brusebäck, Head of eCommerce at Musti Group 💫 Marienza Benedetti, eCommerce Personalization & Growth Manager, and Manuel Fernández, D2C eCommerce Director, Conversion Optimization & Business Development, from team Electrolux Group 💫 Magnus Parnebring, Head of Online Sales at Byggmax AB 💫 Axel Eklund, Growth Marketing Consultant at Remotion 💫 Sarah Monaco, Digital Product Manager - Growth & Personalisation at Sweaty Betty Couldn't celebrate with us in person? Check out the highlight reel! 👇

¡Estamos a una semana del Personalization Pioneers en la Ciudad de México! 🇲🇽 Le esperamos este próximo 15 de octubre en el increíble Foro Puebla! Durante el evento, tendrás la oportunidad de: ➡ Descubrir cómo la personalización puede ayudar a ampliar sus necesidades de negocio. ➡ Conocer a nuestro equipo de expertos, que estará disponible para conversar y demostrar distintas opciones que se ajusten a sus necesidades.  ➡ Relacionarse con otros profesionales del sector que también están explorando el poder de la personalización. Una tarde en la que la humanidad, la tecnología y la creatividad convergen para unir a una comunidad de personalización con visión de futuro, este evento ofrece la oportunidad de conectar y explorar formas de mejorar la experiencia digital de su marca en nuestro mundo de personalización.     Guarde la fecha y solicite su entrada gratuita hoy mismo → https://lnkd.in/gSHqJeRx 

Thanks TrustRadius for the shoutout! We're always thrilled when we see our customers authentically share the tremendous impact Dynamic Yield's Experience OS has on their business.

🤯 We had a blast hosting Personalization Pioneers NYC 2024 at Terminal 5!     It was a full day of insights and inspiration from personalization superstars representing some of biggest names in retail, finance, and more.       💡Ori Bauer, CEO at Dynamic Yield by Mastercard, kicked off the day with an exciting overview of cutting-edge breakthroughs in AI and how they're unlocking new opportunities to personalize. Then Lena Hauck from On dazzled us with a stunning keynote on the power of a personalization-first approach to eCommerce. 👟        🤝 The day progressed with a panel focused on finding the best team structure, with sharp insights from Callaway Golf's Shenea Edison, Shiseido's Laura K., and Saks' Courtney Desmond.       🔥 Then came an informative fireside chat with Arushi Pathik from Continental Finance Company, who detailed how personalization reshaped their approach to digital experience and user engagement altogether.    🧠 Soon after, we heard from SodaStream International, Ltd.’s Eliad Elkabetz, who walked us through their re-engagement strategy, followed by Nogin’s Anh Vu-Lieberman, who shared how she catapulted their program from conception to success in just a few months.     ⚡ As the day wound down, the excitement grew with pair of electrifying debates about the future of personalization and the marketing funnel featuring Synchrony's Laura Gonzalez, Artika's Morris S., and MANSCAPED's Siiri Lee.     👩🎤 🪩🎶 At the end of our action-packed day, we partied like rock stars on the roof with cocktails, music, and more. 🙏 A special thank you to Maze, mParticle, and Contentsquare. Without your contributions, all of this wouldn't have been possible!    Want to join in on the excitement? The Personalization Pioneers world tour heads to Mexico City, Munich, Melbourne and Singapore later this month! Reserve your spot here → https://lnkd.in/gMCH7hbP

Keeping up with the exponential growth of data costs financial institutions millions each year. Add in the challenges of building a cohesive data strategy and complying with privacy regulations, and many are hesitant to start their personalization journey—leaving even more money on the table.      In this article, Klaudia Karcz, Customer Success Manager at Dynamic Yield by Mastercard, explains how banks can overcome these barriers and unlock the full potential of their data. → https://lnkd.in/gKWSP_fk

¿Están listos para el increíble grupo de ponentes que subirán al escenario en Personalization Pioneers México? 🥁: 💫 Marta López Carracedo, Líder Experimentación y Personalización en Decathlon España 💫 Manuel Fernández, D2C eCommerce Director, Conversion Optimization & Business Development en Electrolux Group    💫 Gloria Crawley-Boevey, Vicepresidenta, Latinoamérica y el Caribe, Personalización en Dynamic Yield by Mastercard Los asistentes obtendrán acceso a una comunidad revolucionaria, así como información, estrategias y consejos sobre personalización de la mano de verdaderos pioneros en sus respectivas industrias. Una oportunidad única para escuchar a algunas de las mentes detrás de las mejores marcas en su sector.     Todavía estás a tiempo de registrarte aquí → https://lnkd.in/gSHqJeRx