Eastbridge Consulting Group

The key to future success in the voluntary/worksite industry is driving an improved experience for all customers — from stronger mental health benefits to claims integration to product bundling. #voluntarybenefits #supplementalbenefits #trends #future #worksiteindustry Nick Rockwell Bonnie Brazzell Danielle Lehman Ginger Bates

Big states — think California and New York — produce big sales and in-force premium for voluntary benefits carriers. But they also have some of the biggest untapped market potential because they’re under-penetrated, according to Eastbridge’s new “U.S. State ESI and EPI Data for 2023” report. This key info is available only to sales survey participants. Learn more at https://lnkd.in/eFnXa6A8. #voluntarybenefits #supplementalbenefits #marketopportunity #voluntarysales #salespotential #inforcepremium Nick Rockwell Bonnie Brazzell Danielle Lehman Ginger Bates 

It’s not exactly a secret weapon — some carriers have offered it for a decade — but voluntary term for life insurance could become the new “hot” benefit. A growing number of carriers now offer or are developing these hybrid life plans, according to Eastbridge’s “Voluntary Term for Life Products” Frontline™ Report. Read more at https://lnkd.in/exKqRp6Z. #voluntarybenefits #supplementalbenefits #termforlife #termlife #permanentlife Nick Rockwell Bonnie Brazzell Danielle Lehman Ginger Bates 

The voluntary/worksite industry posted strong 6.7% sales growth last year — but the biggest players leaped past that with 9.1% growth. No wonder the top 15 companies continue to account for nearly three-quarters of all voluntary sales. Learn more about Eastbridge’s new “Voluntary/Worksite Marketing Industry Snapshot and Competitor Profiles” Spotlight™ Report at https://lnkd.in/esRVmE6V and find out how to get your copy at https://lnkd.in/eiGkhmPi. #voluntarybenefits #supplementalbenefits #voluntarysales #worksitesales #salesgrowth Nick Rockwell Bonnie Brazzell Danielle Lehman Ginger Bates

The spotlight is on supplemental health products. Accident, critical illness and hospital indemnity were three of the top six best-selling products last year, according to Eastbridge’s “U.S. Voluntary/Worksite Sales Report.” In fact, supplemental health products as a whole hold a larger market share (33%) than perennial favorite life insurance (30%). Read more about the starring role supplemental health products are playing in the July issue of Voluntary Advantage Benefits Voice magazine at https://lnkd.in/g4VGkk3R. #voluntarybenefitsvoice #voluntaryadvantage #voluntarybenefits #supplementalbenefits #supplementalhealth #hospitalindemnity #accident #criticalillness Nick Rockwell Bonnie Brazzell Danielle Lehman Ginger Bates 

What makes a tech platform stand out from the crowd? Voluntary carriers Eastbridge surveyed say increased speed and efficiencies for product set-up, data transfer and case implementation top the list. Prenegotiated pricing and expanded access to new cases and markets rank high, too. Read more about the best practices and latest trends in voluntary benefits technology in Eastbridge’s new “Enrollment and Technology Funding Practices of Voluntary Carriers” Spotlight™ Report at https://lnkd.in/e3eZwcMa. Find out how to get a copy on Eastbridge’s website at https://lnkd.in/eBiar2Ux. #voluntarybenefits #supplementalbenefits #benefitstechnology #benadminplatforms #preferredpartners Nick Rockwell Bonnie Brazzell Danielle Lehman Ginger Bates

Congratulations, MassMutual, Washington National and Combined Insurance! You earned Eastbridge’s 2023 Voluntary Sales Growth Leader awards in the small, medium and large carrier categories. This annual recognition tips the cap to carriers with industry-leading growth in voluntary sales over the past three years. Read more about the success of these three industry leaders in the newsroom on Eastbridge’s website. And learn more about Eastbridge’s “U.S. Voluntary/Worksite Sales Report” at https://lnkd.in/evnZmYq8. #voluntarybenefits #supplementalbenefits #salesgrowth #voluntaryworksitemarket Nick Rockwell Danielle Lehman Ginger Bates Bonnie Brazzell MassMutual Worksite Washington National Insurance Company Combined, a Chubb Company

Happy birthday, America! All of us at Eastbridge wish you and your families, friends and colleagues a happy and safe Fourth of July. #fourthofjuly #independenceday #homeofthefree #landofthebrave #redwhiteandblue Nick Rockwell Danielle Lehman Ginger Bates Bonnie Brazzell

The big are getting bigger: The top 15 voluntary/worksite carriers averaged sales growth of more than 9% last year, far exceeding the industry’s strong 6.7% average. Learn more in this month's edition of Voluntary Advantage's Voluntary Benefits Voice. #voluntarybenefits #supplementalbenefits #supplementalhealth #salesgrowth #worksiteindustry #voluntarybenefitsvoice #voluntaryadvantage Nick Rockwell Ginger Bates Danielle Lehman Bonnie Brazzell

Think Gen Z is the online-all-the-time generation? Not when it comes to enrolling in voluntary benefits. Eastbridge’s newest MarketVisionTM — The Employee Viewpoint© study shows Gen Z employees are significantly less likely than older workers to prefer enrolling online. And the youngest generation also leans more strongly than other employees toward paper-based enrollment methods. Find out how to get your copy of this study and learn more about employee benefits preferences by generation, income level, occupation and the presence of children in the household at https://lnkd.in/eWvWXRZw. #voluntarybenefits #supplementalbenefits #benefitseducation #benefitsenrollment #employeedemographics #employeeviewpoint #occupation #generation #income #children Nick Rockwell Bonnie Brazzell Danielle Lehman Ginger Bates