Beyond Good

Seeing is believing. So we send our US team to Madagascar on regular origin trips - to see, smell, and taste where and how the magic happens. Firsthand experience means better storytelling, stronger connections, and a deeper understanding of how we’re changing the chocolate and vanilla industry, from the ground up. (Pictured here: Beyond Good's marketing team 'working' on a recent trip) #BeyondGood #FMCG #chocolate #madeatsource

When you think of 'vanilla cultivation,' this probably isn't the image that comes to mind. Most picture hothouses with rows of neatly arranged vanilla vines... But this is what a Beyond Good vanilla farm looks like in Madagascar. Our vanilla grows naturally in the forest, climbing native trees and supporting a thriving ecosystem. By ensuring 100% traceability, we incentivize farmers to protect biodiversity—and safeguard the endangered species that call these forests home.

In this FoodPrint podcast, Jerusha Klemperer asks 'Can we hold large companies accountable for the often problematic production of vanilla and chocolate?' For us, it's a YES. What do you say?

"The Best Vanilla Powder" according to TheSpruceEats (and rated by a pro pastry chef) #fmcg #vanilla #pastry

Made at the Source All our vanilla (and chocolate) is made at the source in Madagascar, which is actually quite rare. By producing directly at the origin, we ensure higher earnings for farmers and unmatched quality for consumers. It’s a win-win. Learn more about our sourcing and why it matters: https://lnkd.in/d5ARxPgd #SupplyChainTransparency #BeyondGoodVanilla #FMCG

Shoutout to our friends at Flock Creative and DarkRoast Design for the bold new look they've given the Beyond Good Vanilla Range. 🔥 #packagingdesign #branding #rebrand #fmcg

Have you heard of a vanilla tattoo? This photo, taken by Beyond Good's Operational Manager David Klein on a recent trip to our vanilla partners in Madagascar, shows markings known as 'tattoos' on our vanilla beans. As the world's second most expensive spice, vanilla beans are often stolen right from the vine, just before they are ripe enough for harvest. This thievery has forced farmers to come up with creative ways to protect their crops. So they use small pins to pierce their initials onto each vanilla bean while it is still green. As the beans mature, the markings will become more prominent. Find a tattooed vanilla bean? You'll have good luck forever!

This is what happens when you encourage cocoa farmers to reforest, not deforest. #DirectTrade #Agroforestry #CocoaIndustry #Madagascar #Sustainability

Consumers often rely on certifications on chocolate bars as a way to measure sustainability and fair wages for cocoa farmers. But they can create a false sense of progress. Do you agree? You can listen to the full FoodPrint podcast with our CEO Tim McCollum here: https://lnkd.in/dyf3qXX9 #directtrade #chocolateindustry #cocoaindustry #certifications

What’s behind the skyrocketing cost of cocoa? 🌱 Our CEO Tim McCollum weighs in via Curious.Earth #Sustainability #ClimateChange #CocoaIndustry #BeyondGood #FairTrade #Reforestation #Biodiversity #LinkedIn