Echelon Front

Leadership is not about you. It's your opportunity to care and make life better for your people. #leadership #leaders #extremeownership #leadershipdevelopment

We're hiring a Social Media Specialist here at Echelon Front. This candidate will support our Marketing and Media Team in creating impactful content and engaging with leaders online. We're looking for a creative and collaborative candidate who is excited to use their Social Media skills to further a meaningful mission. Does this sound like you? Apply now at the link here: https://lnkd.in/gsh3BiaT

Leadership isn’t about rank or position. Leadership is an opportunity to influence your team to work together to achieve a common goal. By building strong relationships, you can earn the trust needed to inspire action. When you connect with your team and instill belief in the mission, you create a shared purpose that drivss your team’s accomplishements. A true leader doesn’t just give orders—they inspire others to take ownership and execute. Empower your people to believe in themselves and the mission, then lead them to take action.

Accountability isn't your only leadership tool. Leaders should strike a balance between holding the team accountable and empowering them to act independently. This means ensuring everyone understands the mission, trusting your people, and giving them the freedom to execute without micromanagement. Get your team to understand the mission and execute without constant oversight.

Holding people accountable is important, but it's not a leadership strategy you can rely on all the time. Overemphasizing accountability can create fear, distrust, and high turnover—none of which are sustainable for long-term success. When a leader's primary focus is holding others accountable, it sends the wrong message: it implies a lack of trust and it’s not scalable. You simply cannot oversee every action of every team member every day. Instead, accountability should be seen as one tool in a leader’s toolkit, used carefully and in the right circumstances. A more scalable approach is to build a culture of trust and ownership, where people understand and believe in the mission, the standards, and the goals. When people believe in the purpose of their work, they hold themselves accountable. As leaders, our responsibility is to cultivate this environment—where team members feel empowered to seek help when they fall short and remain committed to continuous improvement. I once worked with a leader who led his teams primarily through a punitive approach to accountability. He ran a team that took pride in their work but often struggled to hit some of its performance objectives. Believing the problem was a lack of accountability, he implemented what he called a “culture of accountability,” with stricter consequences for failing to meet targets. This initially led to improved performance, but it wasn’t sustainable. The pressure increased, and soon, the team was taking shortcuts, hiding mistakes, and even lying to each other to avoid negative consequences. Trust was shattered, and the very foundation of the team’s strength was eroded leading to a significant decline in performance. The lesson? Accountability is a tool, but scalable leadership isn't about hammering down on accountability; it’s about fostering a culture where the team takes responsibility for their success. #Leadership #Accountability #Ownership #Teamwork #Trust #EchelonFront

Thank you to our Echelon Front team that made #Muster020 and everything we do possible. Our team has leaders at all levels who use the Extreme Ownership principles to execute the mission. No matter what title or rank anyone is in the organization, every single person is empowered to make decisions and impact attendee’s lives for the better. They use leadership at our Extreme Ownership #Muster020 to solve the inevitable obstacles that arise and make sure every attendee has an exceptional experience. These leadership principles work — and our team is just one of the many examples to evidence this fact.

Words alone don’t move the needle. Ideas, plans, and skills are just potential. Goals stay dreams unless we put in the work. Turn your words into action, your ideas into movement, and your skills into results. You will only be rewarded if you go and execute.

Our Extreme Ownership Muster started as just an idea. Jocko Willink asked Jamie Lynn Cochran if they could organize a leadership conference to teach the transformational lessons from Extreme Ownership. They didn’t know if 50 people would show up, but nearly 350 leaders turned out, adopted these principles, and changed the trajectory of their lives. We just wrapped up our #Muster020 with 1000 leaders in Dallas, Texas. This 20th event was monumental, yet our mission remains the same. Empower people with Extreme Ownership so they can lead their teams - at work, at home, and in their communities - to succeed and win. Through 20 Musters, we’ve impacted nearly 13,000 leaders, and we’re not stopping anytime soon. We’ll see you again in 2025. 

When you take ownership, not only does your life get better, but you have the ability to improve the lives of the people around you. Celebrating not only the 20th Echelon Front MUSTER but also the 9th anniversary of the release of #ExtremeOwnership by Jocko Willink and Leif Babin.

Your idea is worthless unless you have the discipline to bring it to life. 9 years ago today, Jocko Willink and Leif Babin turned their idea into a powerful book: Extreme Ownership. Standby to hear how Extreme Ownership became a NYT Best-Seller and changed millions of readers' lives.