What a fantastic film about the greatest fruit in the world!
In recent years, #Avocados have solidified their status as the star of the produce section, and a fantastic new #documentary sheds light on the vital role that promotions play in this success. As a proud former board member of the Hass Avocado Board (HAB) and a current board member of the Mexican Hass Avocado Importers Association/Avocados From Mexico, I am thrilled to reflect on the progress we've made and the promising future that lies ahead. The documentary highlights the multifaceted benefits of avocado promotions for retailers, producers, and other stakeholders. These initiatives not only boost sales but also enhance consumer awareness of the incredible taste and nutritional value of avocados. It’s inspiring to see how collective efforts can lead to significant industry growth. Why are avocados so beloved? Their delicious flavor and impressive nutritional profile are undoubtedly major factors. However, the underlying success can be traced back to the dedicated work of HAB and the member organizations. Through strategic marketing and outreach, nutrition research, and consumer-targeted promotions, they have cultivated a robust demand that translates into value for everyone involved—from growers to consumers. As we celebrate these achievements, it's essential to acknowledge the tireless efforts of our #growers and #producers. They are the backbone of the avocado industry, working diligently to bring high-quality products to market. Their commitment ensures that we can all enjoy the health benefits and deliciousness that avocados offer. I am confident that the avocado industry will continue to grow and prosper in the coming years. With the ongoing collaboration between importers, marketers, producers, and retailers, we are well-positioned to meet the increasing demand for this beloved fruit. #LoveOneToday #AvocadosfromMexico #CaliforniaAvocados #AvocadosfromPeru #AvocadosfromColombia https://lnkd.in/gezM8qz7