Edelman

Introducing the Edelman 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust, a first-of-its-kind evaluation guide to help marketing and communication pros cut through the noise and identify the most enterprise-ready and trusted generative AI tools for their teams. 🦾 The report focuses on six universal use cases across three categories: - Major LLMs - Creative and Design - Analytics and Social Listening Want to learn more? Download the report here: https://edl.mn/3XP4Owk

2024 is a global inflection point with major elections in dozens of countries. These elections have the potential to affect trust in government and other institutions worldwide. CEO Richard Edelman is sharing his thoughts on the Edelman Trust Barometer Special Analysis: Trust and Government, which draws on data from the past five years. His three key takeaways: ➔ While election outcomes lead to massive swings in trust, it’s the level of belief in the system itself that mitigates or accelerates the most extreme outcomes. ➔ Despite a current lack of trust, people expect government to take the lead on addressing societal problems. ➔ Government-business partnership is the most trusted solution for delivering constructive action. Read more here: https://edl.mn/48a7mIO

With 1 in 5 Canadians affected by lung health issues, Edelman is proud to partner with our amazing clients at the Lung Health Foundation to raise awareness of lung health. We’re excited to announce the launch of the Breathtaking Truth campaign to show how Our Lungs Make Our Lives. In partnership with Maggie Mac Neil, accomplished athlete, champion, and asthma advocate, her story shows us all how our breath fuels every moment of our lives – big and small. To discover the full potential of yours with the Lung Health Foundation, visit breathtakingtruth.ca. #BreathtakingTruth #Client +++ Avec 1 Canadien sur 5 touché par des problèmes de santé pulmonaire, Edelman est fier de s'associer à nos formidables clients de la Fondation pour la santé pulmonaire afin de sensibiliser la population à la santé des poumons. Nous sommes ravis d'annoncer le lancement de la campagne Breathtaking Truth, qui montre comment nos poumons font notre vie. En partenariat avec Maggie Mac Neil, athlète accomplie, championne et défenseure de l'asthme, son histoire nous montre comment notre souffle alimente chaque moment de notre vie - petit et grand. Pour découvrir le plein potentiel de votre vie avec la Fondation pour la santé pulmonaire, visitez breathtakingtruth.ca. #BreathtakingTruth #Client

Cydney Roach, Global Chair of Workplace Advisory, sat down with HR Executive to share her top findings from the 2024 Edelman Trust Barometer Special Report: Trust at Work. 3 key insights from Cydney: 🔑 Foster sustainable employment for future growth: Employees need more than fair pay—they seek development opportunities, career mobility, and a strong sense of belonging. 🔑 Empower employees with more control and agency: Encourage employee input on key decisions, from AI adoption to strategic planning, to increase trust and engagement. 🔑 Align your work with meaningful social impact: Employees value companies that actively support social causes, which enhances trust and loyalty. Download the report: https://edl.mn/4dQrocy Read the full article: https://edl.mn/4dQrocy

We are proud to be adopting The Halo Code, the UK's first Black hair code, across our EMEA network. The Halo Code explicitly protects employees who come to work with natural hair and protective hairstyles associated with their racial, ethnic and cultural identities. Kaisha-Wade Speid, a co-founder of The Halo Collective, recently participated in Edelman London’s summer internship programme through the 10,000 Black Interns Foundation and introduced the Social Justice Foundation to the business. Having worked on several groundbreaking campaigns with our clients pushing against hair inequality, it's important we continue to create a future without hair discrimination and foster an inclusive workplace environment where everyone belongs. Find out more, and how to sign up to The Halo Code, here: https://edl.mn/4eWZBbE

Last week, our CEO Richard Edelman, participated in a panel at Fortune Impact Initiative. Alongside Alphonso David, President and CEO, Global Black Economic Forum, and Tensie Whelan, Distinguished Professor of Practice, NYU Stern School of Business, Richard discussed how companies can navigate the challenges of Environmental, Social, and Governance (ESG) strategies amidst increasing polarization.

We are thrilled to announce that technology analyst Benedict Evans is joining Edelman as a Special Advisor to our Global Technology Practice. With over 20 years of experience in tech, media, and AI, Benedict will provide invaluable strategic insights, helping our clients navigate rapid technological changes and build trust in emerging innovations. Welcome, Benedict!

With the election less than a month away, the American public is paying close attention to where both former President Trump and Vice President Kamala Harris stand on issues. Want to know the candidates’ key policy positions on critical issues like the economy, immigration, health care, climate, sustainability, and more? Read our candidate issues guides: Harris on the Issues: https://lnkd.in/e2HJ5b6s Trump on the Issues: https://lnkd.in/e4ZgVEus #Election #Trump #Harris

As Hispanic Heritage Month draws to a close, we are grateful to share another special edition of Inside Edelman featuring our Hispanic/Latino/a/e/x community members. In this piece, you'll hear from Amera Lulu, Senior Art Director, Creative Pool U.S., and Rodrigo Bistene, VP and Creative Director, Creative Pool U.S., as they discuss how other aspects of their identity intersect with their Hispanic/Latino/a/e/x heritage. Read Amera and Rodrigo's full conversation here: https://edl.mn/3BLUPPW

If you think AI isn't a tool for communicators and marketers, think again. Download Edelman's 2024 AI Landscape Report: https://edl.mn/486ikPx Here are 6 ways AI is revolutionizing the industry: 1️⃣ Writing and content creation 2️⃣ Research and insights 3️⃣ Ideation and brainstorming 4️⃣ Design and creative process 5️⃣ Synthesis of data 6️⃣ Data analysis