Edmunds

One week to go! 📣 We’re excited to host Russell Richardson at our Santa Monica office for an exclusive LinkedIn Live and in-person training on March 20 at 10 AM PT. As Russ noted, social media is a game-changer for dealers looking to connect with in-market shoppers — but when you combine social expertise with Edmunds’ powerful audience and tools, you get an unbeatable edge. Join us to learn how to harness social media to grow your brand, maximize your reach, and drive more sales. 🔗 RSVP today! https://edmu.in/43mcskP

We're looking forward to hosting Russell Richardson later this month! Russ’ social media expertise — paired with Edmunds’ solutions and our audience of in-market car shoppers — creates a winning formula for dealers. By the end of this session, you’ll walk away with actionable strategies to boost your reach, optimize your marketing budget, and sell more cars. 🔗 RSVP today! https://edmu.in/43mcskP

🚗 The best dealerships are using social media to engage shoppers, build trust, and drive sales. Want to know how? Join us LIVE on March 20 at 10 AM PT as Edmunds hosts a session led by Russell Richardson (@RussFlipsWhips), one of the most influential social media voices in the car sales business. With 1M+ followers, Russ has mastered the art of turning likes and views into leads. He’ll break down: 📲 How to create content that connects (without overcomplicating it) 📈 Simple strategies to grow your audience 💰 Ways to turn social engagement into real sales Russ’ social media expertise, combined with Edmunds’ solutions and our audience of in-market car shoppers, gives dealers a powerful edge. By the end of this session, you’ll have real, actionable strategies to expand your reach, maximize your marketing dollars, and move more inventory.   🔗 RSVP now: https://lnkd.in/dhEV4TKV

If you've kept an eye on the auto industry over the years, you've probably wondered when those low new-car sales totals from a few years ago would take their toll on the used market. Well, that time is now ⏰🚗🚨 Here’s what you need to know: 📉 2022 was one of lowest new-car sales volume years in recent memory with only 13.8M units moved (the lowest since 2011’s 12.8M sales). ↩️ Within that irregular year of declined sales, only 18% of new cars were leased. As a result, only 2 million 3-year-old off-lease vehicles will potentially return to the market in 2025 — half the typical 4 million seen in the late 2010s. ❤️🩹 3-year-old vehicles represent the heartbeat of the used market. Without substantial volume levels of this desired vehicle age, the entire used market is thrown for a loop as older-used vehicle demand, and soon pricing, will rise. The great irony is that the new-car market is looking a whole lot healthier today than it was three years ago, with replenished inventory levels and the return of discounting. That trend combined with the less appealing used vehicle mix on the horizon means we’re likely to see new-used fence sitters swayed to consider brand new vehicles more than the past few years. And as we learned a few years ago, limited supply drives opportunities for consumers to make some unexpected dough on their trade-ins. This unfolding used car environment with a shortage of newer-used inventory should be no different, especially for shoppers willing to part with those desirable 3-year-old vehicles sitting in their driveway. Check out our full Q4 report on used vehicles on Edmunds here: https://edmu.in/3QwYULY #EdmundsInsights #AutoInsights #CarBuying #WeDriveItLikeItIs

📢 Big news for GM dealers looking to supercharge their marketing efforts! 📈💡 Edmunds is approved as a Turnkey Certified provider for General Motors IMR funds, making it easier than ever for GM dealerships to leverage our powerful trade tools—Edmunds Trade-In Tool and Edmunds Instant Cash Offer—with a convenient, time-saving reimbursement process. As Katti Fields, Edmunds’ vice president of dealer operations, puts it: “This collaboration paves the way for unparalleled opportunities for GM dealers and Edmunds. We’re delighted to connect more GM dealers to the millions of motivated in-market shoppers that visit our website every month and showcase how Edmunds’ trade tools can help turn those connections into vehicle acquisition leads.” And as Scott Fanelli, Edmunds’ senior vice president of sales adds: “With IMR Turnkey enabling access to Edmunds’ trade tools, we’re thrilled to give GM dealers more opportunities to acquire vehicles, optimize their digital marketing dollars, and deliver a seamless experience on their website.” More information on the Edmunds Trade-in Tool and Edmunds Instant Cash Offer, along with approved certifications for both tools, can be found on the Edmunds Dealer Center: https://edmu.in/4b9Rac1

🚨 Calling all car dealers! 🚨 The right social media strategy could supercharge your sales. Let’s show you how. On March 20 at 10 AM PT, we’re going LIVE from Edmunds HQ with Russell Richardson (@RussFlipsWhips), one of the biggest car sales influencers out there. With over 1M+ followers across TikTok, Instagram, YouTube, and Facebook, Russ knows exactly how to create content that grabs attention—and turns views into vehicle sales. In this exclusive LinkedIn Live training from Edmunds, Russ will share: ✅ How to create content that car shoppers love ✅ Best practices for branding and audience growth ✅ Strategies to turn online engagement into real-world sales Don’t miss this chance to learn from an industry pro who’s been in your shoes! RSVP now.

At BloombergNEF’s #BNEFSummit in San Francisco this week, I joined Josh D. Boone ⚡️🚙 @ VELOZ, Apoorv Bhargava @ WeaveGrid, Marcus Hays @ ORBIS ELECTRIC, and Siyi Mi to banter about the value of one of the car world’s least heralded technologies: the plug-in hybrid. As the industry grapples with shifting perception and purchase decisions around pure electrics, it’s this unsung electrification middle child that presents a short-term opportunity for both automakers and car shoppers—namely a more comfortable, less committed way to start the transition to green auto technology.  The challenge? Big ones - automaker commitment, few products, and low sales. And a serious lack of consumer education on why PHEVs make sense for many Americans today. From limited awareness (“Wait, there’s a whole segment of cars out there that can run on gas after the electric range runs dry?”) to misperceptions (“PHEV ranges aren’t substantial enough for my lifestyle”), there’s a good bit of education that needs to happen to put plug-ins on an average American’s shopping list. Our panel consensus was that the American car shopping base involves a diverse range of transportation needs. For some, home charging is not a possibility, and reliable community charging is not a reality. Rather than a one-size-fits-all solution, there’s room for a number of electrified options to cohabitate, and PHEVs should fit in more evenly among the mix. Eventually, battery tech and charging infrastructure improvements will make all-electric EVs more viable for a larger swath of the population. Until then, the focus should be on getting the average American “plugged in” to how alternative electrified transportation like PHEVs are already a good fit for their lifestyles. 

As dealers and car shoppers navigate an evolving economic climate, two truths remain constant: good customer service makes a difference in the car shopping journey, and it deserves to be recognized. Today we’re excited to announce the winners of the 2025 Edmunds Five Star Dealer Awards! This year’s awards honor 107 dealers nationwide for outstanding customer satisfaction ratings, with 10 of those dealers earning the heralded Edmunds Five Star Premier Dealer designation. “The automotive market continued to normalize in 2024 after years of disruption, but affordability challenges remained a significant hurdle for many car shoppers. In this environment, consumers increasingly turned to trusted resources like Edmunds for guidance and demonstrated a stronger preference for dealerships that prioritized outstanding service and positive shopping experiences," said Seth Berkowitz, president of Edmunds. "Edmunds’ Five Star Dealer Awards honor the extraordinary efforts of dealerships across the country that go above and beyond to make customers feel comfortable, valued, and supported throughout the car-buying and ownership journey." Congratulations to the winners across the nation who go above and beyond. Check out the full list of 2025 Five Star Dealer Award winners at the link below.

Big news! 🚗 Edmunds has been named one of Built In's Best Places to Work in Los Angeles for 2025! 🎉 We’re honored to rank in the Top 50 Best Midsize Companies and among the Top 100 Best Places to Work in LA—a testament to our incredible team and the culture we’ve built together. Los Angeles has always been home for Edmunds, and this recognition reflects our deep commitment to fostering a workplace where empowerment, respect, and innovation thrive. Here’s what Edmunds’ chief people officer, Jamie Epstein, had to say: “Our core values of trust and togetherness set the tone for everything we do at Edmunds. By championing diverse perspectives and cultivating an engaging workplace, we create an environment where employees feel valued—and that ultimately fuels our business success.” A huge thank you to our employees who make Edmunds a truly special place to work! 🚗💙 Check out new open roles at Edmunds at the link below. #BestPlacesToWork #LifeAtEdmunds #BuiltInLosAngeles

Against all odds—and through some truly challenging weather— #NADA2025 is officially underway, and we’re thrilled to connect with dealers in New Orleans! Your resilience and dedication inspire us, and we can’t wait to show you how Edmunds can help you thrive in 2025. 🎁 Prizes & perks await you at Booth #635! - Be one of the first 200 dealerships to book and complete a demo to snag a $100 gift card! - Play for the opportunity to win incredible prizes like a PS5, Meta Quest 3, Apple AirPods Max, $500 PGA Tour Superstore gift cards, and more! 💼 While you’re here, let’s build a winning digital marketing strategy for your dealership! Find out how to: 🚗 Drive more traffic to your new and used inventory 🔧 Streamline operations with award-winning tools 🎯 Build a custom plan that meets your dealership’s unique goals For those unable to attend — we’re here for you, no matter where you are. Keep an eye out for more information on virtual opportunities to connect with Edmunds after NADA.