Ei Digital

Ei Digital Launches the Second Iteration of Great Jones Distilling Co. x Basquiat! We're thrilled to announce the launch of the second iteration of the highly-anticipated Great Jones Distilling Co. x Basquiat collaboration! Ei Digital proudly supported the brand across content creation, DTC efforts, CRM, and website activations to bring this amazing collaboration back for another round. Don't miss your chance to own this limited-edition Empire Edition Straight Bourbon bottle and merch featuring Basquiat's Mecca, 1982 artwork - it won't be around for long! https://lnkd.in/g4MRdwcb #GreatJonesDistillingCo #Basquiat #LimitedEdition #Partnership #EiDigital #Advertising #Content #DTC © Estate of Jean-Michel Basquiat. Licensed by Artestar, New York.

It's here! The NEW 400conejos.com! 🐇 Ei Digital is proud to have fully architected, designed, and developed this innovative website for a truly unique mezcal brand. Here's what makes 400conejos.com stand out: ---------------------------------------------- ➡️ Full-fledged DTC e-commerce: Seamless online shopping experience for mezcal enthusiasts. ➡️ Strategic 1st party data collection: Building valuable customer insights for future marketing efforts. ➡️ Automated email flows: Personalized communication to nurture leads and build loyalty. ➡️ Engaging animation: Bringing the brand story to life in a captivating way. This project exemplifies Ei Digital's commitment to pushing boundaries and leading the pack in spirits digital marketing. The future of spirits digital is here! #EiDigital #Mezcal #DTC #SpiritsMarketing #WebDesign #Launch #FullFunnel

Ei Digital x Great Jones Distilling Co. The team strikes again! This time we're announcing the launch of a new OOH campaign for Great Jones Distilling Co., Manhattan’s first whiskey distillery since Prohibition. Ei Digital handled the entire project, from concepting and content production to crafting the copy. You'll see our work displayed across the Link NYC network in 6 key Manhattan neighborhoods: - West Village - East Village - Soho - Greenwich Village - Midtown - Chelsea Craving a taste of the campaign (and NYC history)? Order the "Manhattan Manhattan" at participating bars in these neighborhoods. This delicious cocktail features Great Jones Straight Bourbon, putting a Manhattan twist on the classic – made with Manhattan-made bourbon, of course. Cheers 🥃 #OOH #Advertising #ManhattanMade #Manhattan #GreatJonesDistillingCo #EiDigital #LinkNYC #Spirits #FullFunnel

📣 New work for Gran Centenario Tequila!

When a first-of-its-kind immersive whiskey tasting comes to NYC, how do you bring it to the world? With great content and consumer experience. You’re looking at a selection of the stills we captured at Origins of Whiskey presented by Bushmills. Being on-site to capture content at the event as it unfolded was truly special. A culmination of months of strategic planning, consumer journey mapping, visual identity design, and so much more, executed by the Ei Digital Team for this unique event. Truly excited to see how Bushmills continues to evolve and thankful to be a part of it all. Sláinte

Great Jones Distillery X Wölffer Estate collaboration.  From strategy, content, and execution Ei Digital played a big part in this launch. Here's a glimpse into our partnership: 📸 Content: We transformed the distillery into a captivating backdrop, blending our studio expertise with the charm of the Great Jones Distillery. Every shot captured the brand's spirit, creating visuals that resonate with authenticity and sophistication. ✍️ Copy that Captivates Our team curated copy for the web partnership page, whiskey drill-down, and Shopify product page. This was an exciting partnership with a unique whiskey-distilling story. ❤️ Strategic Social Media: Leveraging organic social media, we brought the brand's narrative to life with engaging stories and feed posts for this launch. ✉️ CRM Campaign Excellence: We orchestrated a series of impactful CRM campaigns, from the buzz-worthy announcement email to the exclusive 'Dinner Under the Stills' event invitation. Each communication was designed to drive action and deepen brand loyalty. 🛍 Direct-to-Consumer: Introducing an exclusive DTC bottle offering, we empowered Great Jones Distillery and Wölffer to connect directly with their audience, delivering an unparalleled brand experience. Get your bottle here: https://lnkd.in/gMpBkn9x This partnership is just another example of Ei’s holistic capabilities. Cheers! #clientwork #spiritsindustry #bourbon #content #copywriting #socialmedia #crm #dtc

🚨🥃 New Whiskey Drop: Great Jones x Wölffer Estate Vineyard Cask Finished Bourbon Our team had the pleasure of launching Great Jones Distilling Co.’s latest release: a limited-edition Cask Finished Bourbon in collaboration with Wölffer Estate Vineyard. To support this launch, we provided creative direction, utilized our in-house Studio services to capture lifestyle images of the new collab, hosted the bottle on a dedicated DTC site for easy purchasing, sent out CRM communications announcing the exciting collaboration, and built out a dedicated landing page that artfully details the partnership between Great Jones Distilling Co. and Wölffer Estate Vineyard. Congratulations to our amazing client Great Jones Distilling Co. Keep up the great work! Check out this feature in Cool Hunting: https://lnkd.in/eZXX5zMQ Learn More: https://lnkd.in/e49jnfMW Buy a bottle: https://lnkd.in/eEDnJ7jS

📣 Listen to a clip of Founder Jesse Resnick talking about why "It's all about execution. In marketing. In business. In life."

Are we seeing double 👀. . . This new #Snickers spot reminds us of our 2018 #Cuervo campaign with James Van Der Beek. Check both spots out and see how great minds really do think alike. Want some extra laughs? Scroll to the bottom and watch the blooper reel 🤣 https://lnkd.in/e7aC27c2

Ei Digital AGENCY Principle #8 --------------------------------------------- 🔮 UNDERSTAND WHAT AND WHY Actively listen to your clients to determine WHAT they are asking for and WHY they are asking for it. Differentiate between personal and business requirements vs personal and business preferences. Engage in open dialogue, ask questions to understand motivations, and challenges, along with short and long-term objectives. Ensure that your solutions address their requirements while striving to meet their preferences when feasible. Having a comprehensive understanding of both WHAT and WHY enables us to deliver solutions that meet, and ideally exceed, expectations. What are AGENCY Principles? --------------------------------------------- For the last 12 years, Jesse Resnick and I have been documenting core ideas and beliefs which we call Experience-Interaction Agency Principles. These are foundational truths that align our teams and guide our work. These principles serve as a valuable tool for achieving excellence in everything we do. We're excited to share these with you! 🤙 #principles #clientservice #excellence