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Why isn’t there a way for tourism professionals to get straightforward, high quality training about digital marketing that relates specifically to tourism? That’s the question that we asked ourselves as we worked with destinations that were trying their best to provide workshops, webinars and other resources, but found that it always felt incomplete. So, we got to work building the solution. Tourism Digital Marketing Essentials gives you everything that you need to be a well rounded tourism marketer who can create amazing guest experiences and build your career in tourism. Our learners get practical lessons on 11 essential topics, using real world examples and hands-on exercises. And you won’t have to do it alone - every one of your exercises is reviewed and receives personalized feedback from our instructors. Enrolment is now open - to get started, go to the link below to find out more about how this course can be the start of something special for you and your organization. https://lnkd.in/grsvYzqA Junction Consulting Conner Galway

Buckle up because this week, we packed a ton of news into a short amount of time. In this week's 10-minute episode we get right to the point, covering: ➡️ 10,000 hotel workers strike over Labour Day weekend ➡️ 4 Instagram updates in 1 week, including a feature that's going to make it much easier to see your best-performing posts ➡️ It's finally illegal to buy (and sell) fake reviews ➡️ An AI tool that's booking trips for travellers ➡️ Introducing A.I.O. - how to get your business to rank for AI bots ➡️ An AI agent that is trying to replace DMO websites Don't believe that we could get through all of those stories in 10 minutes? Check out the episode for yourself: https://lnkd.in/gi_WM6cZ

A few years ago, Airbnb gave hotels a serious run for their money. But now, the pendulum is swinging back. People are once again embracing the comfort, service, and amenities that come with staying at a hotel. So, what does this mean for us in the hospitality industry? It’s time to double down on what we do best—highlight the ways we go above and beyond for our guests. This renewed appreciation for hotels is a golden opportunity to tell our story and remind travelers why professional accommodations stand the test of time. Yes, short-term rentals still have their place, especially for group bookings, but there’s a clear trend back toward the reliable, stress-free experiences that hotels provide. Let’s make the most of this shift by showcasing the value and care we offer every guest.

While short-term rentals had their moment, there's a significant shift happening—travelers are rediscovering the joys of hotel stays. A recent article from Hotel Dive reveals that 53% of people are now actively choosing hotels, a sharp increase from the past few years. This shift can be attributed to the various amenities and services that hotels offer, such as room service, concierge assistance, and on-site dining options. Additionally, hotels provide a sense of security and reliability that may be lacking in short-term rentals. The perks of staying in a hotel—no stress, no surprises, just great service, air conditioning, and all those little comforts—is winning people over again. Look out for part 2 to discover what we can take away from this.

According to Booking.com’s 2020 report, 82% of their travellers identified sustainable travel as important to them. And yet, less than half of those people knew where to look to find sustainable travel options. This reflects a significant shift in traveler behaviour, highlighting the need for education in sustainable tourism. Learn from experts from around the world who will go beyond the need for sustainable practices to define the business opportunity and the ways that we can all take steps to develop, attract, and grow sustainable travel for our own businesses and destinations. After completing all lessons and evaluations, you will leave with your own plan to embrace the opportunity for sustainable tourism in your own business, and a Certificate that highlights your accomplishment. Don't miss out on the opportunity to make a positive impact on the environment and your business. To enrol now, click here: https://lnkd.in/g_Wgbgjf

This week, we're looking at a very interesting trend on social media: a vibe shift back towards hotels. Content creators across multiple platforms have become dissatisfied with the value they're getting from short-term rentals, and they're rediscovering how nice it is to stay at a property with professional hospitality. We've got examples, takeaways and lots more to share in this week's 11-minute episode, including: ➡️ How hotel brands can stand out from short-term rentals ➡️ TikTok is advertising its new Notes app as a way to plan your next trip ➡️ Spotify's new video advertising offering and why it may be more effective than other video options To watch or listen to This Week in Digital, click here 👉 https://lnkd.in/gfY-xshe

TikTok presents a wealth of opportunities for brands, but navigating the platform can be daunting. Fortunately, a recent study by @CreatorIQ has uncovered the secrets to success for brands on this rapidly growing platform. For travel and tourism companies, TikTok offers a unique space where building authentic relationships with creators can have a significant impact. When considering TikTok as part of your marketing strategy, it's important to think long-term and invest in partnerships that can grow and adapt over time, aligning with the evolution of your brand. By staying true to your brand values and fostering genuine connections with creators, you can establish a strong presence on TikTok that resonates with your target audience.

Since the world started traveling again post-COVID, something incredible has been happening: Silicon Valley and tech innovators have set their sights on the travel industry. They’ve realized that, while people are spending more on travel and online experiences, the digital tools available to the tourism sector are lagging behind. But that's changing—fast. Spotlight on New Travel Tech Startups: 🎣 AnyCreek: A game-changer for the fishing and hunting community. They’ve built a powerful booking engine and backend infrastructure, making it super easy to find and book outdoor adventures with guides and businesses. ⛳ Loop Golf: For golf enthusiasts, this platform is revolutionizing how courses manage tee times and bookings. It’s also helping golfers discover hidden gem courses that are often overlooked. ️ 🏕️ Hipcamp: Started during COVID, Hipcamp is transforming camping by connecting campers with a vast array of campsites—big and small—across the country. It’s never been easier to book your next outdoor escape. Why This Matters: These startups are moving away from traditional, costly booking models and are embracing affordable, innovative solutions that empower small businesses. And these are just a few examples—there are countless more on the horizon. What Should You Do? If you're in the travel or tourism industry, now is the time to explore these emerging digital tools. They could be the key to enhancing your customer experience and staying competitive in a rapidly evolving market.

We're thrilled to welcome two incredible tourism organizations as new eLearningU partners. This means hundreds of tourism professionals from Canada and the US are joining our community, ready to learn, grow, and innovate with us. In this week’s 12-minute episode, we’re diving into: ✈️ TikTok is taking a bold step into travel with direct flight bookings. They've teamed up with 10 top content creators to make it happen. Is this the future of travel planning? 🔄 Are remarketing campaigns really worth your time? We dive into the debate, exploring why they might be more valuable in terms of ROI than you think, even if they’re time-consuming. 📊 Instagram is shaking things up with new metrics. Get the lowdown on the changes and find out how they’ll make your social media reporting smoother and more insightful. To watch or listen to this weeks episode of This Week in Digital, click here 👉 https://lnkd.in/gTuQeV5f

Engage with your audience by sharing your genuine passion for their interests and building relationships through meaningful conversations. Show that you understand and appreciate what they love, fostering a connection that will encourage them to engage with your brand. Be an active member of the community by participating in discussions, responding to comments, and demonstrating your commitment to their interests. Did you know? ➡️ 80% of fans consume content about their interests weekly. ➡️ 66% spend more time on discussions than on the content itself. ➡️ 74% appreciate brands engaging with their interests. Don't just talk at your audience, talk with them. Show them you care about what they care about and watch your brand loyalty soar.