eLearningU’s Post

Is this New Era of Advertising Sneaky or Seamless? 🤔 Have you ever been scrolling through your social media and suddenly stopped? It's not your friend’s post that catches your eye, but an ad that looks just like any other post. This is how ads are changing. They blend in so well, it's hard to tell them apart from regular posts. Here’s how some brands are doing it ⬇ ⭐ Glossier makes every user feel like a star, not just by selling beauty products, but by sharing real stories from real users. ⭐ Spotify’s Wrapped turns your year in music into a personal story, making everyone eager to share their unique playlists. ⭐ Airbnb shares engaging stories from hosts and guests, turning each listing into a tempting peek into what could be your next adventure. As ads get harder to spot, are companies just making things more interesting for us, or are they being too sneaky? What do you think? #MarketingTrends #Advertising #AdCampaigns #Letsdiscuss

Consider this: People were content with hotels and B&Bs until Airbnb offered a unique alternative. They were satisfied with purchasing music until services like Spotify made streaming an irresistible option. The shift isn't about the product itself but about how it's offered and accessed. Now apply this logic to advertising. It's not that people have stopped being interested in discovering products and offers; it's that the traditional method - clicking on ads - is becoming outdated. For many, it's seen as an inconvenience or an interruption rather than an opportunity. That's where Tickle comes in. We offer a new way for users to engage with ads: by saving them for later. This method aligns with modern consumer behaviour, emphasising convenience and choice. It's about transforming an interruption into an interaction. It's about respecting their time. If your brand is ready to adapt to these evolving consumer behaviours, Tickle is your next step. Visit jointickle.com or book a quick intro meeting with Rishan Chopra here: https://lnkd.in/eRd7dzGd #advertisingstrategies #consumerbehavior #cookielessfuture #innovation

I'm posting this as I'm on holiday because Spotify isn't just for commuting, it follows me everywhere, regardless of what i'm doing or where I am in the world and there are very few things I would consider more of an essential daily companion than my Spotify 💚 And as it turns out, I’m not alone: 92% of our users say that they use Spotify in their daily life. The good news for brands? 93% of content engagement on Spotify translates to ad engagement 😲 For brands & advertisers, this means more moments to reach your audience, more attention on your message, and more incremental success for your campaigns. Learn how you can add more to your mix, with Spotify ➡ https://lnkd.in/e6Rez3Tb 👀

How Spotify Knows What You Need Before You Do? I was browsing Airbnb on Google yesterday, hunting for the perfect stay. After a while, I switched to Instagram to take a break, and there it was—the same Airbnb I liked, right in my feed. Then, I saw it again on Facebook. Sound familiar? This is contextual marketing at work! - Higher Conversion Rates: When you see something you're already interested in, you're more likely to take the plunge. - Improved Customer Retention: Brands that understand you—showing up with the right message at the right time—are the ones you stick with. - Cost-Effectiveness: By focusing on what you actually care about, brands save money and make their ads count. Spotify does this brilliantly. They use contextual marketing to suggest playlists based on your mood and what you’re up to. For example, if you're running, Spotify might suggest workout tunes; if you're winding down, it offers relaxing playlists. This approach makes your music experience feel more personal and spot-on. So next time you see that perfect ad, remember—it’s not magic; it’s marketing.

🎧 How Do You Get Noticed on Mixcloud? 🎵 Ever wondered how to stand out on Mixcloud amidst the sea of creators? Here's a breakdown of what it takes: 🔍 Find Your Niche: Define your unique style or genre. Whether it's chill beats, underground vibes, or niche podcasts, clarity in your niche attracts loyal listeners. 📢 Engage Authentically: It's not just about broadcasting; it's about building a community. Respond to comments, collaborate with other creators, and share behind-the-scenes insights. Authentic engagement fosters connection. 🎨 Curate Quality Content: Strive for excellence in every mix or episode. Invest time in crafting playlists, researching topics, and refining your production skills. Quality content keeps listeners coming back for more. 💡 Innovate and Experiment: Don't be afraid to push boundaries and try new things. Experiment with different formats, guest features, or thematic series. Innovation sparks curiosity and keeps your content fresh. 🚀 Promote Strategically: Utilize social media, email newsletters, and collaborations to expand your reach. Leverage Mixcloud's community features and explore cross-promotional opportunities. Strategic promotion amplifies your visibility. 🌟 Conclusion: Be a Constellation, Not a Star: In a galaxy of creators, strive to be more than just a shining star. Be a constellation—a network of interconnected creativity that illuminates the listener's journey. Your uniqueness lies not in isolation, but in the constellation you create with fellow creators. https://lnkd.in/gyMQnEmJ ✨✨✨ #Mixcloud #MusicCreators #Podcasters #ContentCreation #CommunityBuilding #Innovation #PromotionStrategy ✨✨✨

Aren’t you impressed by how Spotify recommends the perfect song for you at the exact moment you need it? 🎶 I’ve continued to pay Spotify for years no matter how much they drive up prices - even upped to the famiLEE plan - because they get me and our famiLEE. This is the power of personalization and a brand that truly knows who their audience is and whom they’re speaking to.     80% of business buyers are more likely to buy from a company that provides personalized experiences—and personalized experiences are a result of defining who your audience is and connecting with those who resonate with you.   So:  🟣 when you’re hyper dialed into who your target customers are AND  🟣 when you know exactly what makes them tick and how to push their buttons (the right way)  You’ll have a brand that effortlessly makes an impact and attracts a tribe of loyal followers who genuinely connect with you.  Stop trying to appeal to everyone and start connecting deeply with those who get you and what you stand for.  So, who is your specific audience, and how are you personalizing your approach to connect with them on a deeper level? 💭  #marketing #branding # #contentcreation #linkedin #personalbranding #standoutauthority

Unlock the power of Spotify Ads! With 406M monthly users, it's a goldmine for reaching new audiences. 🚀 ✅ 53% pay more attention to Spotify ads than radio ✅ 61% discover new brands on Spotify ✅ 75% remember ads better between songs they love Learn how to make the most of Audio Ads, Video Ads, Podcast Ads & Custom Experiences, Get detailed insights and start optimizing your campaigns today! 👉 Read More: https://www.rfr.bz/lme7k7s #DigitalMarketing #SpotifyAds #Advertising

Really interesting evidence-led example of how long-term strategies are needed to support music catalogue performance. Ever since the transition to streaming, success has to be measured over longer timescales and that comes through shifting the balance of probability in favour of an artist, not just a single moment of impact.

Hot take: Spotify ads are so underrated! 🎧 Spotify is where millions of users spend an average of 2.5 hours daily, making it a prime platform for your brand to be heard. 📈 With 51% of Spotify Free users saying they pay more attention to ads because of their relevancy and tailored approach, it's clear why Spotify ads are a smart investment. 🎵 By blending the art of digital audio and video, Spotify delivers ads that not only capture attention but also drive significant brand impact. Spotify ads offer a powerful way to connect with your audience. Whether you're looking to boost ad recall or increase brand awareness, GrowthOps Performance can help you connect and strategize👂 Not sure where to begin? Reach out to GrowthOps Performance, your one-stop performance marketing powerhouse. We're here to help you make your mark. #SpotifyAds #PerformanceMarketing #GrowthOpsPerformance #paidads